06/08/2026
We're excited to share the launch of Collective Residential's new brand identity. ✨
Formerly known as Proper, Collective Residential represents a national platform built on a simple but powerful idea: bringing together exceptional property management companies, owners, and operators into a stronger collective. More than a name change, this rebrand reflects a refined vision for the future of property management - one that balances local expertise with shared resources, operational excellence with human connection, and innovation with real-world experience.
Working closely with the Collective Residential team, we developed a comprehensive brand platform including verbal identity, visual identity, messaging, positioning, and brand architecture to help tell a clearer story around who they are and where they're headed.
The result is a brand that reflects what has always made the organization different: a collective of owners and operators who believe technology should empower people, not replace them, and that doing things the right way still matters.
Congratulations to the Collective Residential team on this exciting next chapter. 👏