Shoemaker Films

03/30/2026

🚀 Meta just dropped some exciting updates for creators!🚀

If you're into making videos, the new changes to the *Edits* app will make your life so much easier! Here’s what’s new:

✨ *More creative tools* to add cool visual effects and make your videos stand out.
🧠 A revamped *Ideas tab* to help you plan and organize your content.
📝 You can now *highlight words* in your captions to make them pop even more!
⚡️ Faster and smoother workflow for quicker edits on the go.

These updates show Meta is really pushing to help creators produce better content, faster! 📱🔥

Want to dive deeper into these updates?

Check out all the details here 👉 https://shoemakerfilms.com/meta-expands-edits-with-more-creation-tools-signaling-a-stronger-push-into-creator-workflows/

03/29/2026

🎉 Instagram just launched a new thumbnail editing tool! 🎉

Creators now have more control over how their Instagram grid looks. With the new feature, you can easily choose the thumbnail for your carousel posts, allowing you to customize how your content appears in the grid for a more polished, cohesive look.

This is a game-changer for anyone looking to improve the aesthetics of their profile. Whether you're showcasing products, sharing art, or building your brand, this new tool helps your content stand out more effectively.

👉 Ready to learn how to use the new thumbnail editing tool? Check out the full details here: https://shoemakerfilms.com/instagrams-new-thumbnail-editing-tool-gives-creators-more-control-over-how-their-grid-actually-looks/

03/27/2026

Instagram quietly changed the rules.

Public accounts can now schedule posts natively, view insights, and tap into trending audio tools,no Professional Mode required.

That means less friction, more control, and a much more serious publishing toolkit built straight into the app.

This is the kind of platform shift that looks “small” until everyone realizes what it actually changes.

I broke down the bigger story here: https://shoemakerfilms.com/instagrams-native-scheduling-rollout-gives-public-accounts-a-more-serious-publishing-toolkit/

03/26/2026

When your content looks premium, your clients can feel it.
Your brand demands a premium.

Ready to start getting the right clients in the door?
Shoot us a message to get started.

https://shoemakerfilms.com

03/24/2026

Marketing agencies can sometimes (often?) be difficult to work with.

We try to simplify the approach, and be empathetic to the fact that most business owners don’t have a lot of experience “doing content’ or even marketing in general, and certainly don’t have the time (or capital) to invest heavily in this.

So, we generally have two ways to partner with you: through a streamlined, recurring system of creating and distributing content that matches your brand and simplifies your message, or one-off projects that meet the cyclical demands of your business.

Shoot us a message or comment “SYSTEM” below if you have questions in how we can help.

03/21/2026

Why Instagram, LinkedIn, and Threads Felt Harder to Win on in 2025

Based on Buffer’s 2026 State of Social Media report (analyzing 52 million posts through late 2025), engagement rates saw a year-over-year decline across major platforms: Instagram (-26%), Threads (-18%), and LinkedIn (-5%).

Key Insights:
✔️ LinkedIn is still King: Despite the slight dip, LinkedIn remains the platform with the highest median engagement (6.1%).

✔️ Format Matters: * On Instagram, Reels dominate reach, but Carousels drive the highest engagement.

✔️ On LinkedIn, Document Carousels outperform all other formats (21.77% engagement rate).

✔️ On Threads, video and images are outperforming text-only posts.

✔️ The "Reply" Advantage: The most actionable finding is the "Reply Lift." Creators who actively reply to comments see a significant performance boost: +42% on Threads, +30% on LinkedIn, and +21% on Instagram.

Conclusion: The decline isn't a "collapse" but a shift. Platforms are becoming more crowded, and algorithms are prioritizing "passive views" over "active clicks."

To win, brands must move from broadcasting to conversing.

You can read the full breakdown in our recent blog post:

Buffer’s latest benchmark data suggests that engagement became harder to earn on Instagram, LinkedIn, and Threads during 2025, but the picture is more nuanced than a simple platform decline. [1]

03/16/2026

Telling stories since 1987…they just included way more dinosaurs (but probably an equal amount of snack breaks) 😅

02/03/2026

Behind the scenes 🎬 Where the magic happens.

01/22/2026

Every frame has a backstory. Every shot has a setup.
Behind the scenes is where Shoemaker Films crafts what the camera can’t capture. 🎥✨

01/20/2026

Every brand has a different story.
Our job? Capture all of them.
No limits. Just great content.

11/19/2025

Had a great time at our content shoot with 🔥🔥🔥