05/23/2026
Is ChatGPT still the best AI tool for creatives and marketers?
Eric Hersey put that question to the test by spending time working inside Claude and Gemini to see how they actually compare in real-world workflows.
The takeaway is refreshing because it’s not blind hype or fear around AI. It’s practical experimentation.
In this article, Eric breaks down where each platform shines, where they fall short, and why the real value of AI is not replacing human creativity, but improving efficiency, research, organization, and workflow.
Some of the most interesting insights come from:
• Using Claude to expand podcast storytelling and long-form writing
• Testing Claude Code to automate photo organization and file naming
• Comparing Custom GPTs, Gems, and project organization between platforms
• Understanding why human editing and perspective still matter
The conclusion is not “one AI wins.”
It’s that different tools serve different purposes, and the smartest workflows combine them strategically.
Read more:
A real-world breakdown of Claude, ChatGPT, and Gemini for writing, research, and workflow. See what works, what doesn’t, and why ChatGPT is still part of the stack.