Moonwake Collaborative

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Moonwake Collaborative We make marketing less overwhelming. Social media, strategy, branding, and websites for small businesses, built by people who actually give a damn.
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Based in Des Moines. Working everywhere. Let's chat šŸ‘‡
https://calendar.app.google/qc9Kf78kxCcPurqv5 https://linktr.ee/moonwakecollaborative

10/15/2026

That new subscriber just raised their hand and said, ā€œHey, I’m interested.ā€ šŸ“¬

And then… what are you doing with that attention?
That’s where a welcome series comes in.

Instead of dropping someone straight into your regular emails, a welcome series gives them a proper introduction to your business while their interest is still fresh.

Introduce the brand. Show them what makes you worth sticking around for. Answer the questions that might be standing between them and the next step. Share something useful. And yes, when the timing makes sense, give them a reason to buy.

There’s no magic number that works for every business, but 3–5 emails is a solid starting point for most welcome series. From there, your audience and your data can tell you what’s working and where there’s room to adjust. šŸ“ˆ

Because sending the occasional newsletter is great. Having something ready for your subscribers the moment they join your list is even better.

Got a lonely little welcome email doing all the work by itself? šŸ“§ We can help with that.

šŸ”— Hit the link in our bio to talk email strategy with Moonwake.

Meet Bridget, our Senior Content Strategist and resident word person. šŸ‘‹Bridget has spent their career figuring out how t...
10/14/2026

Meet Bridget, our Senior Content Strategist and resident word person. šŸ‘‹

Bridget has spent their career figuring out how to make people care about what they’re reading, which, as you can imagine, comes in pretty handy around here.

With a background spanning writing, editing, brand voice, messaging, and content strategy (plus 8+ years in Chicago’s comedy scene), Bridget knows how to find the personality in a brand and turn it into words that actually sound like someone you’d want to hear from.

Around Moonwake, you’ll find them shaping brand voices, writing copy, building courses, and helping turn big ideas into messaging that makes sense. And when they’re off the clock? There’s a good chance they’re writing their first sci-fi novel, playing Dungeons & Dragons, watching baseball, or learning something wildly specific from a documentary with absolutely no professional reason to know it. šŸ˜‚

We’re very glad all that curiosity found its way to Moonwake. ✨

Say hello to Kristen, our Director of Operations and a Moonwake OG. šŸ‘‹Here’s a fun twist: Kristen started out as a teache...
10/08/2026

Say hello to Kristen, our Director of Operations and a Moonwake OG. šŸ‘‹

Here’s a fun twist: Kristen started out as a teacher. Six years in the classroom before she traded lesson plans for paid ads and operations, and that teacher energy never left her. She’s a natural at guiding people, making the complicated feel simple, and hyping up the small business owners she works with every step of the way.

Now she keeps our whole operation humming while building paid ad strategies that take our clients to new heights. She’s been part of the Moonwake story since nearly the beginning, and it’s hard to imagine this team without her.

Drop a little love for Kristen below. šŸ‘‡

When you own a business, it’s easy to convince yourself that everything needs you.The email can’t wait. The idea needs t...
10/07/2026

When you own a business, it’s easy to convince yourself that everything needs you.

The email can’t wait. The idea needs to happen now. Taking a day off means falling behind. There’s always something else you could be doing, and when the success of the business feels like it rests on your shoulders, stepping away can feel a lot like letting something drop.

And somewhere along the way, being a business owner can start taking up so much space that there’s not much left for just being you.

But you didn’t build a business just to spend your whole life working on it.

There are people you love. Things that make you feel like yourself. Moments you’ll wish you had been fully present for. Parts of your life that have absolutely nothing to do with how productive you were that day.

You don’t have to earn the right to clock out. And you don’t have to carry every part of your business alone in order to be worthy of what you’ve built.

Sometimes asking for help is what finally gives you the space to step away without everything stopping when you do.

Because building a business you’re proud of matters. But having a life you get to be present for matters, too. šŸ’›

10/06/2026

Maybe you don’t need a marketing agency today.

But someday there will be a website that desperately needs help, a campaign that needs a plan, an inbox that hasn’t heard from you in six months, or a social calendar staring back at you completely blank.

And on that day...

Remember us. 🫶

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Windsor Heights, IA

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