Fortissimo Digital

11/06/2024

Broad Match keywords in Google Ads sound like the perfect way to cast a wide net. But here’s the truth: Broad Match is a little TOO broad. Here’s why this isn’t doing your business any favors:

1️⃣ Google, Chill Out! With Broad Match, Google’s out here showing your ad to people who are barely even kinda sorta looking for what you offer. You wanted “gutter cleaning” and suddenly your ad’s out there for “window cleaning.” Make it make sense!

2️⃣ Budget Waster Extraordinaire: Those irrelevant clicks add up fast! You’re basically paying for people who’ll never become clients. (Trust us, they’re just not that into you.)

👉 So, be picky! Stick to Phrase Match or Exact Match and keep your ads working for you, not against you.

11/05/2024

Recently, I’ve noticed a common mistake among business owners that could have serious consequences. Some new clients have set up “personal profiles” using their business name and added them as admins on their Meta Business Manager. This might seem convenient, but it’s actually a risky move—here’s why:

1️⃣ Profiles Need to Be Real People: Meta requires profiles to represent actual humans. If you ever need direct support from Meta, they’ll ask you to verify your identity by matching your profile name with a photo ID. If your profile name is your business name, it won’t match—and you risk getting your account shut down!

2️⃣ Risk of Getting Locked Out: Business profiles posing as personal ones are prone to being flagged and restricted. If your account gets shut down, you could lose access to all your valuable assets—ads, insights, and even your business page!

3️⃣ Better Security with a Business Profile: Business profiles allow multiple admins and come with better security options. With the right setup, you protect your business assets and stay compliant with Meta’s policies.

✨ Pro Tip: Always set up a Business Manager account linked to your legitimate business PAGE, and make sure each admin is added through a personal PROFILE—so each one is a verifiable human being. This simple step helps protect your assets and keeps your setup compliant!

If you need help setting things up the right way, reach out—I’ve been helping clients sort through this issue recently! 💼✅

05/24/2023

Are you also looking for a marketing partner for your locally-based small business that provides consistent & clear communication, is results-driven and completes work in a timely manner? If that sounds like your jam, visit the link in my bio and schedule a 30-minute session to determine if we’d be a good fit!

05/08/2023

I’m happy to be able to join forces with other like-minded women to help make the world a better place now and in the future!

01/15/2023

Congratulations to my amazing clients Life Garden Cafe, Jeferson and Marcela Andrade, on your one year anniversary of your business being YOURS!! It was an amazing night full of community and gratitude. You’re building something truly wonderful and the people are the heart of it. You’re proof of that.

I’m grateful to be part of your story, and thank you for being part of mine! Thank you so much for the honor of being part of tonight!

01/06/2023

Wanna know what frosts my cupcake? When agencies highjack their client's assets. 🧁

This often looks like the agency buying and owning the client's domain. Or creating ads under their agency's account. Yes, there's legitamate business reasons some agencies do it that way, I get it, but something I believe strongly in is that our clients must own their own assets. Period.

This includes owning your domain, and not your marketing agency. Owning your own Google or Meta Ads Manager accounts, and not your marketing agency.

I personally think it's a power move when agencies own a client's assets, and it shows they're fearful or intimidated of losing the client right out of the gate.

If I've learned anything as a full-blown adult, it's that moving through live & making decisions based out of fear and insecurities is no way to live.

Let it be, empower people and everyone wins.

So tell me, what frosts your cupcake? 🤪

11/20/2022

One of the most important factors in the success of your Google Ads search campaign is WHERE the ads go.

You have two choices:
1. Website
2. Landing page

Can you guess which is generally most preferred for most ads specialists?

The answer is landing page. (Though there are some times where a website is appropriate.)

If your first thought was "what's a landing page?", then definitely keep reading.

A landing page provides only ONE action for people to take...request a quote, sign up, join email list, down the guide, etc. This funnels them into the most desired action.

On a website, on the other hand, the user has way too many options, and simply gets pulled in too many directions. They may be interested, but with so many options and directions to explore, they may never take action. So the money you may be spending on ads could be getting in front of your ideal clients, but they just aren't taking that final action.

Tell me....did you find this helpful?

Got questions? Comment below.

11/20/2022

Hey Google Ads DIYers....What are your most burning questions when it comes to Google Ads?

Comment below and I'll answer your question! (Oh, and tell me what kind of business you have, too. That helps put the question in perspective.)

11/20/2022

A friendly suggestion to the business owners DIYing it on Google Ads.

Be weary of the "recommendations" tab and recommendations from a rep. Always remember who they report to.

10/15/2022

I'm excited to launch my newest website project for my first 'local-to-me' business in Worcester, Massachusetts!

I'm excited to support the local economy, starting with Life Garden Cafe!

Life Garden Cafe Worcester, MA Bringing the community together through food, drink and joy. Specialty coffees, pastries and lunch dishes.