JB Creative Consulting

03/06/2026

One of my favourite posts from May, showing the portraits alongside their real-life inspiration.

People love getting a glimpse behind the scenes of the brands they follow. These stories add meaning to a piece long after it’s been gifted or hung on a wall, and they help spark one of the most powerful forms of marketing there is: word of mouth.

03/06/2026

One question I get asked often is: “How do you measure the success of social media marketing?”

Yes, we can look at reports, reach, engagement, and analytics. Those metrics are important.

But my years in retail taught me to look at two things first:

1. Are enquiries increasing?
2. Are sales being made and are people walking through the door?

At the end of the day, marketing should support business growth. That’s why I like to combine digital tools with traditional marketing principles, focusing not only on what happens online, but also on the real-world results that follow.

This reel is a great example. It performed well online, but more importantly, some of the clothing featured in it sold. That’s the kind of result that really matters.

03/06/2026

Absolutely loved creating this reel! It just passed 12k views on Instagram 🎉

19/05/2026

19/05/2026

19/05/2026

08/05/2026

The funny thing is… good marketing actually DOES require a ridiculous amount of thinking. 😅

A lot of people think marketing is just “posting content”, but strategy is the part that makes the content actually work. It’s understanding your audience, knowing what makes your business different, and creating a brand people remember and trust over time.

That’s why strong marketing often looks simple on the surface, but behind it is someone overthinking the details so your customers don’t have to.

06/05/2026

5 ways generic AI-generated ads are hurting your brand 👇

1️⃣ Consumers rate AI-generated ads as LESS trustworthy and authentic than human-created ads. The data is there to support this. Facts are facts.

2️⃣ Research shows people are more emotionally connected to human-centered storytelling than AI-generated content. We all crave connection! It’s basic psychology.

3️⃣ 51% of consumers said they would view brands negatively for using AI-generated campaigns. Why? Because if it looks generic, what has the brand got to offer me? Generic, watered down solutions? Thank you, next.

4️⃣ Any chance of your brand standing out & having a personality disappears instantly! Everyone looks the same now 🤨

5️⃣ Over-automation reduces trust and can damage long-term brand equity. Our brains know when something is fake. There’s no way to get around this.

Authenticity always wins.

Nobody is you, and THAT is your power 💪