Megantic

04/09/2026

⚠️ There's been a shift in ChatGPT citations! “ ’s share of Search citations plummeted from an average of 3.83% … to 0.52%.”

For context... that’s an 86.4% drop in a matter of weeks. But before jumping to conclusions, it’s worth remembering that a similar Reddit drop in September 2025 was linked to a change, rather than anything related to what OpenAI or Reddit had done.

So what can you do now? We advise you check your own citation data before changing your strategy.

We'll be monitoring whether Reddit’s ChatGPT citations recovers over the coming months.

And in the meantime, read the full breakdown from Search Engine Journal:

New Promptwatch data shows a sharp drop in Reddit's ChatGPT Search citations this month. The commonly cited explanation doesn't fully establish what caused it.

03/09/2026

Stop treating your product feed like a set and forget task! 🔧 Small issues with titles, attributes, or pricing can have a massive impact on your visibility. So when you fix a single issue in your feed, you're optimising your entire Google ecosystem.

's own Vandana Kumar shares her top tips for getting your foundations right! With 10+ years in technical eCommerce SEO and plenty of experience helping Shopify stores strengthen their foundations, Vandi knows what to look for.

📣 https://www.megantic.com.au/blog/google-merchant-center-feed-optimisation-for-shopifyguide/

Have a question about SEO or AI Search? Ask Vandana Kumar or drop one in the comment section and let's improve your visibility! 💬

2026 Meta description: What to fix in your Shopify product feed in 2026. Update your site's titles, GTINs, images, the new 500×500 deadline, promotions and Google Search Console warnings.

27/08/2026

We hope you enjoyed our partner webinar covering what retailers should be thinking about before, during and after .

ℹ We couldn't get to all of your questions in the allocated time so if you had a burning question for Evan Pavlidis, Alex Ross or Gaby Orlich drop them in the comments below and get them answered before it's too late!

25/08/2026

We’re lucky to work with some incredible tech partners across the eCommerce ecosystem, and our team recently got to experience one of them in action at Insider One’s : The Agentic Grand Prix 🏎️

More than just a Formula 1 reference, this conference really delivered the goods. Packed with conversations around agentic commerce, there was plenty to take away. The first session of the day stressing: "be readable by machines, make discovery worth the trip and own the customer relationship."

A huge congratulations to the team on an innovative platform and thanks for having us along for agentic race day! 🏁

24/08/2026

LAST CALL 📣 Join Megantic , Athos ommerce and Dot Digital tomorrow at 10.00 AM (AEST) for a short and sharp 30-min on how retailers get found in , increase on-site , and turn peak shoppers into repeat .

Register here: https://bit.ly/3RqMb1x

Can't attend this webinar live? Register above for first access to the recording afterwards.

18/08/2026

Black Friday falls on 27 November this year. And so, the countdown to the most critical retail window of the year has officially begun!

This year will certainly be different, with AI traffic increasing almost 10X in just 18 months.

Five quick wins you can do now for your brand 🛍️

1. Check that your prices survive without JavaScript
2. Make sure you are not blocking the agents you want
3. Tidy up conflicting product information across the web
4. Publish an llms.txt, with realistic expectations
5. Keep your BFCM landing pages stable, and keep them permanently

Don't sleep on this prep period:

Black Friday is on 27 November for 2026. The countdown to the most critical retail window of the year has begun. Your immediate priority as a retailer should be to ensure max online visibility before the peak hits.

13/08/2026

/ isn’t far away. How online retailers get found in AI results, convert on-site, and turn sale shoppers into repeat customers will determine your performance.

Hear ready-to-implement tactics from three specialists who live and breathe the shopper journey.

🔹 Evan Pavlidis, Megantic, organic search and , where trust now decides what AI surfaces
🔹 Alex Ross, Athos Commerce, from product data foundations to on-site conversion
🔹 Gaby Orlich, Dotdigital, relevance-led automation and reconversion, well beyond the sale

Real expertise, real outcomes for online retailers. One 30-minute session. 25 August.

Save your place: https://bit.ly/3RqMb1x

11/08/2026

ℹ️ Did you know? Google shipped Lighthouse 13.3 with a new audit category: how well your website works with AI agents.

Here's the thing: search is changing, and most brands aren't ready. AI shopping assistants are about to drive real traffic to your site.

If your HTML structure, accessibility tree, or site stability don't meet agent standards... they won't be able to navigate, read, or recommend your products.

You can run a free agentic browsing audit on any URL using Google’s latest Lighthouse tools, so you can see exactly how AI agents read, navigate, and interact with your site.

Check your site's agentic browsing score in our blog: https://www.megantic.com.au/blog/site-ready-ai-agents-google-lighthouse-13-3-update/

06/08/2026

Shoppers already start their product and brand discovery journeys in AI. Before you know it and will arrive. How you attract, convert, and retain more shoppers depends on how you’ve optimised.

Join Evan Pavlidis from Megantic, with marketing leaders from Athos Commerce and Dotdigital as we explore how to:

🔍 Get found as AI reshapes discovery, organic search plus AEO
🛍️ Turn product data into an on-site experience that converts
🔁 Turn peak sale shoppers into repeat, full-price buyers

Tuesday 25 August 2026. Save your place now:

Join us live to learn how online retailers can attract, convert, and reconvert more shoppers before, during, and after Black Friday / Cyber Monday.