08/26/2026
A brand can be warm AND mean business. 👀
And finding that balance was a big part of the goal for Lauren Crouse Real Estate.
Lauren is incredibly organized and detail-oriented (a self-proclaimed spreadsheet lover 😂), but she’s also warm, approachable and genuinely invested in making her clients feel comfortable throughout the process.
We wanted her brand to capture both sides.
She knew she wanted to keep blue at the core of her brand and was drawn to a wordmark, so we used those as our starting points. We softened the blue, introduced warmer, grounding secondary colours and paired them with typography that feels polished without feeling overly formal.
While the wordmark leads the brand, we also created a custom L + C monogram that subtly forms a keyhole, giving us a nod to real estate without leaning into the typical industry clichés.
Her approach to real estate also became the inspiration behind her tagline: Finding Home Beyond the Map.
Lauren talked about helping her clients see the details beyond the map when choosing where to live, from the community and lifestyle to all the little things that make a place feel like home.
We carried that same balance of warmth and expertise through to her custom Squarespace website, bringing the entire brand together in one cohesive online home that feels distinctly Lauren.
Ready for a brand + online presence that feels like you? You know where to find me 🤭
Brand + Website Development: Tiff | Creative Agency, Brand & Website Design YYC
Client: Lauren Crouse | Cochrane, AB Realtor |
