Bold Ink

09/09/2020

Outsourced marketing brings a number of advantages to the table - namely innovation, strategic thinking and flexibility.

Six months into this "new reality", we're all realizing that hoping for the best isn't working. We need to adapt to an ever changing marketplace and equip ourselves for whatever the future may bring. Here are the top five reasons outsourcing marketing can help.

11/13/2019

We had the honour and the privilege to work with Indigenous Culinary of Associated Nations and on developing a visual identity for . Congratulations to them as they debut today at . http://ow.ly/Gy0X50xa3L5

06/17/2019

The bigger a retailer gets the more simplicity is lost and business processes get in the way of . We illustrate the need to go back to basics with a look at a recent experience with a popular home decor retailer.

https://www.boldinkstrategy.com/bold-ideas/when-retailers-get-it-wrong

06/06/2019

While it can require a shift in mindset to refocus a healthcare business around patient-centricity, an improvement in patient experience is proven to have a profound effect on a bottom line. We’re here to help! http://ow.ly/dMhl30oTtss

05/28/2019

New site, who 'dis? We're proud to unveil a new look that more accurately reflects our offering. Want happier customers and a healthier bottom line guaranteed? Let's talk.

05/02/2019

As human beings, we have a natural tendency to emulate success, to “keep up with the Joneses”. We see someone enjoying the fruits of their labour and think, “if I do the same thing, I’ll enjoy the same success”. In life, there may be room for two sets of Joneses, but in business there isn’t.

03/08/2019

To all the inspiring women that we have the pleasure of working alongside, happy International Women's Day!

01/07/2019

We're often asked what exactly we do. Marketing and business development, sure - but how do we set ourselves apart? Founder Lindsey Turner defines our vision for 2019. http://ow.ly/U3cI30ndVmC

01/02/2019

Our Founder, Lindsey Turner, on what gives her purpose and how she sees her role as a female entrepreneur.

Woman On The Rise Profile:
Lindsey Turner, Principal, Bold Ink Strategy
Lindsey is our featured game-changing leader inside The Member's Club this month. We asked her a few questions about herself, here is what she had to say:
✨
1. Describe yourself in three words?
*Passionate: To know me is to know that I don’t feel so so about much. I have strong feelings about a lot of things and tend to throw myself in full throttle.
Considerate: Sadly I think this one might broadly be getting lost in the world today. Taking time to consider others and not always putting yourself first is something that is extremely important to me and a quality I choose in those I surround myself with.
Genuine: Growing older has some advantages and the best one by far is knowing who you are and not feeling like you have to apologize for it.
✨
2. What did you want to be when you were younger? *I actually had to go to my parents for this one which now strikes me as odd that I didn’t know. I would have said a vet based on a lifelong love of animals but apparently, I wanted to be a teacher. It’s all down to my kindergarten teacher Madame Marie (read: French Immersion) who I adored. Oddly enough I had a fleeting moment of kicking myself upon completion of a Commerce degree because I thought teaching was my calling.
***
✨
Full Interview >> https://bit.ly/2s4D7jm
✨

12/13/2018

This holiday season, we give thanks for client and partners like you who have made our lives brighter and our work more fulfilling. Thank you for being you and helping us to fulfill our purpose. Wishing you a very happy holiday season and a wonderful start to 2019!

08/27/2018

Congrats to our friends on being named one of Time Magazine's World's Greatest Places 2018. Skwachays is not only a beautiful property but each stay also supports talented artists. Well deserved! http://ow.ly/kxxL30lzRE5