FirstPour.

FirstPour is a boutique agency that is uniquely positioned to understand the inner workings of the U

03/09/2026

Wine pairing cheat sheet, did we get it right...? Love rainy mornings, farmers’ markets or the smell of sunscreen? We're celebrating California Wine month with unexpected pairings.

Tell us – did we get your match right? Or are you swiping left? 👀

12/08/2026

Some things that we find kinda chic – FirstPour edit.

Wine people, what do you find chic...or not chic? 🍷

07/08/2026

We definitely enjoyed shooting this one with the team at Silverhand Estate...

Can you fool a Master Winemaker? • With four generations of winemaking heritage and a place on the The Drinks Business Master Winemaker 100 list, few can read a wine like our Head Winemaker, Theo Cullen.

So we put that knowledge to the test, throwing seven wines at him, blind, to see if we could catch him out.

Turns out he would know his own wines if they hit him in the face.
Six out of seven right – could you do better?

Please throw wine responsibly.

🎥 Richard Morley

23/07/2026

Heading to Lisbon this summer and want wine on your itinerary? Have an Alentejo adventure! 🍷🌞 Here are 5 unmissable experiences from our client Vinhos do Alentejo

🎥 Richard Morley for

1. Jump aboard a jeep at Tapada de Coelheiros and explore 800 hectares of cork oak, pine and walnut forests where wildlife roams free.

2. Unwind at with vineyard picnics, horse riding, private plane tours, poolside lounging and farm-to-table dining.

3. Step back in time at Mouchão built in 1901, surrounded by a 900-hectare wine and cork estate full of historic treasure to uncover.

4. Taste authentic Alentejo cooking at Adega de Borba, where 70 years of winemaking heritage meets traditional dishes that shine with local wines.

5. Get hands-on at Cabeças do Reguengo, an agritourism estate in the Serra de São Mamede foothills, offering grape picking, pressing and much more.

09/07/2026

Brazil may be out, but Neymar's wine is so in right now! 🍷⚽️

Parthering with our client Faustino Wines, Neymar Jr. recently launched Le Prince, featuring Faustino Crianza 2022.

Created alongside Dirceu Vianna Junior , the first Brazilian to earn the Master of Wine title, Le Prince was founded on a clear idea: bringing together wines that embody tradition, innovation and excellence.

From the vineyards of Oyón in Rioja Alavesa, Faustino Crianza 2022 embodies more than 160 years of winemaking heritage and a vision that continues to look to the future.

A Tempranillo that has already carried the name of Rioja around the world and now forms part of an international collection selected by one of sport's biggest stars.

15/06/2026

California Dreaming of a Resilient Future 🍇💡 4 days, 13 communicators, 14 winery visits, 100+ wines and a whole lot of resilience!

FirstPour were honoured to be part of the California Wines 2026 Resilient Future Media Tour.

Across four days and four different winegrowing regions, we were introduced to climate-smart and regenerative organic farming, sustainability at scale, AI-powered robotics, and next-generation winemaking.

Our job? To bring it all to life on film.

How did we do?

📷 Richard Morley •

24/04/2026

Can wine save the world? 🌍🍷

Probably not! But here are some of the clever ways our clients are cultivating a more sustainable future for our planet, one vine at a time…

🐎 Ysios Winery – Horses cultivate their Rioja Alavesa vineyards instead of tractors, sheep graze between the rows and selected cover crops build healthier soils.

🍷 Faustino Wine – An icon of Spanish wine certified by the Sustainable Wineries for Climate Protection, with a new green tourism complex that’s entirely solar-powered.

🌿 Exton Park Vineyard – Beehives are kept on the estate to encourage biodiversity and support pollination of the vibrant wildflowers that grow between the vine rows.

🏆 The California Wine Institute – With over 90% of its wine produced in certified sustainable wineries, the Golden State is setting the pace for a greener future.

🐑 Silverhand Estate – From grazing livestock for w**d control to protecting wildlife habitats and crafting wines without animal-derived products, every choice reflects their commitment to work in harmony with nature.

🌞 Vinhos do Alentejo – Alentejo represents just 0.3% of the world’s vineyard area, yet it stands as a global benchmark in sustainable wine production, with WASP's 700 members and 29 certified producers setting the standard.

Tell us, are you into drinking more sustainable wines?

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http://www.firstpour.co.uk/

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