Chapter 3 Digital

Chapter 3 Digital Smart, savvy and super creative. Paid ads that hit your goals. Social media that engages. Creativity that shines. Write your next chapter with us...

πŸ€– AI can create content. But it can’t create your story.Don’t get us wrong – we all use AI. We use technology every day ...
19/08/2026

πŸ€– AI can create content. But it can’t create your story.

Don’t get us wrong – we all use AI. We use technology every day to work smarter, generate ideas and make marketing more efficient.

But this bit? This is still very much human. πŸ’—

Getting hands-on with our clients. Styling the shot. Moving things around just one more time. Finding the right angle. Understanding what makes their product special – and creating content that actually feels like them.

Because your brand isn’t generic. Your content shouldn’t be either.

AI can be an incredible tool, but it can’t replace real experiences, real products, real people and the creativity that happens when you get stuck in.

And in a world where our feeds are filling up with more and more AI-generated content, we think that human element matters more than ever.

Use the tools. Keep the human. πŸ’—

Running a business in the summer looks a little different...The laptops are still open.The client work still gets done.I...
10/08/2026

Running a business in the summer looks a little different...

The laptops are still open.
The client work still gets done.

It's just sometimes accompanied by requests for ice lollies, trips to the park and hearing "Muuuuum!" from another room. πŸ˜…

At Chapter 3 Digital, we're three working mums, so we know the school holidays aren't about slowing down - they're about finding a new rhythm.

Some days it flows.
Some days it doesn't.

And that's okay.

If you're juggling work, family and trying to enjoy a little bit of summer too, you're definitely not alone.

πŸ’œ Here's to making it work, one day at a time.

Smarter targeting. Stronger results.If you know us, you'll know we're partial to a lunchtime workout here at Chapter 3 D...
28/07/2026

Smarter targeting. Stronger results.

If you know us, you'll know we're partial to a lunchtime workout here at Chapter 3 Digital. πŸ’ͺ

It's not about setting PBs (although we'll happily celebrate those too!). It's about taking an hour to reset, recharge and come back to our desks with sharper focus, fresh ideas and the energy to do our best work.

And that's exactly how we approach paid advertising.

Great campaigns aren't built by throwing budget at the problem. They're built through smart strategy, careful targeting, constant optimisation and a team that's focused on delivering results that actually matter to your business.

If you're ready to make your ad budget work harder, we'd love to chat. Drop us an email at [email protected] πŸ“§

β˜€οΈ Happy summer holidays! β˜€οΈAs the school holidays begin, one question we get asked a lot is..."How do you juggle it all...
20/07/2026

β˜€οΈ Happy summer holidays! β˜€οΈ

As the school holidays begin, one question we get asked a lot is...

"How do you juggle it all?"

The honest answer? Some weeks are easier than others. But one of the biggest reasons we started Chapter 3 Digital was to build a business that worked for both our clients and our families.

As three full-time working mums, we're proud that we can deliver brilliant results, provide the level of service our clients expect, be there for sports days, family time and summer adventures... and even take a well-earned holiday ourselves.

It's one of the perks of being your own boss, and one we never take for granted.

The summer break is being tackled one holiday at a time... Steph's up first, then it's over to Jodie, before Lindsey rounds off the season. In between? Business as usual, with the same friendly faces and support our clients know they can rely on.

Wishing everyone a fantastic summer, however you're spending it. 🌞

Every great campaign starts with a creative brief... πŸ‘€Client: England 🦁Objective: Reach the World Cup Final.Key message:...
15/07/2026

Every great campaign starts with a creative brief... πŸ‘€

Client: England 🦁
Objective: Reach the World Cup Final.
Key message: Believe.

The strategy's in place. Now it's over to the team. 🀞

Come on England! πŸ†βš½

What's your score prediction?

⚽ World Cup fever has well and truly taken over Chapter 3 Digital...We've all got our own way of supporting England...πŸŽ‰ ...
11/07/2026

⚽ World Cup fever has well and truly taken over Chapter 3 Digital...

We've all got our own way of supporting England...

πŸŽ‰ Jodie is our resident glory fan. She's absolutely here for the parties, BBQs, beers and the big occasions... and if England keep winning, she'll suddenly become everyone's biggest football expert. 😏 (She also definitely didn't get up at 2am on Monday...)

πŸ”΄ Lindsey is Mrs Man United through and through, so club will always come first... but she's fully embraced this tournament. Watching the matches at the local cricket club, enjoying the atmosphere and quietly starting to think... maybe this really could be the year.

πŸ”΅ Steph will always be Sheffield Wednesday first (once an Owl, always an Owl! πŸ¦‰), but she's been completely hooked on this World Cup. Up with the whole family for the 2am kick-off on Monday morning, watching as many matches as possible and genuinely loving every minute... despite the questionable kick-off times!

The one thing we all agree on?

πŸ’§ Those hydration breaks have to go. πŸ˜…

Now all eyes are on tonight.

We're hoping England can get the job done against Norway and keep the dream alive...

Come on England... dare to dream. πŸ¦πŸ†β€οΈ

What a weekend πŸŽ‰ β˜€οΈ ⚽️ We were PROUD TO SPONSOR Swainefest 2026 and the weekend kicked off with the annual πŸƒβ€βž‘οΈ Hoylands...
06/07/2026

What a weekend πŸŽ‰ β˜€οΈ ⚽️ We were PROUD TO SPONSOR Swainefest 2026 and the weekend kicked off with the annual πŸƒβ€βž‘οΈ Hoylandswaine Hill Races, where over 150 kids ran in various races around the village.

Saturday and Sunday brought us all together with 🎡 live music, πŸ” food, 🏏 cricket, πŸ₯“ bacon butties, 🍰 afternoon tea, 🎨 an art exhibition and the amazing Scarecrow Trail, with 48 to find and identify 🀩

Village life at it's best and we ❀️ it! Huge congratulations to Hoylandswaine Events Group for pulling it all together.

Can't wait until we do it all again in 2027.

Oh, and the small matter of England winning in the early hours this morning was the cherry on top πŸ’ ⚽️ Who watched it live? 😴

The Barnsley DMC Women's Group networking sessions are always something brilliant, and last week's meet-up was no differ...
01/07/2026

The Barnsley DMC Women's Group networking sessions are always something brilliant, and last week's meet-up was no different!

We enjoyed a really engaging and informative session on AI, delivered by Dr Heather Hanson from Breaking The Law Podcast who got us thinking about how we can better incorporate AI into our daily working lives (and how to argue with it from time to time).

We were also joined by Chloe, who is doing a short internship with us over her summer break from the University of Liverpool. Lovely to have you on-board Chloe!

Alongside all of the other amazing women that are part of this networking group, we were thrilled to spend time with two incredible founders who we are working with to promote their amazing , Shell from Fuel Kitchen & Coffee and Paige from Peach Pit Play πŸ‘

It is always a pleasure to meet so many inspiring women, and we ALWAYS go away energised (and full, from a lovely lunch provided by the DMC team πŸ‘Œ)

AI is transforming the world of paid social, helping platforms like Meta deliver ads more efficiently and intelligently ...
11/06/2026

AI is transforming the world of paid social, helping platforms like Meta deliver ads more efficiently and intelligently than ever before.

But here's the thing: AI can optimise delivery, refine targeting and improve performance – it can't tell your story for you.

The brands seeing the strongest results are the ones combining smart technology with authentic messaging, compelling creative and a genuine understanding of their audience.

As Lindsey, our Head of Paid Social, puts it:

"AI is making ad delivery smarter than ever, but great marketing still starts with people. The businesses that win will be those that use technology to amplify authentic stories, not replace them."

If your Meta ads aren't delivering the results you'd hoped for, or you're unsure how to make the most of the latest AI-powered tools, we'd love to help.

Drop us a message and let's talk about turning your ad spend into real business growth.

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