The Unit

24/06/2026

Our Co-Founder Paddy has supported A Lust For Life for many years, and this year he has talked some of the team here at The Unit into doing something interesting this July.

On July 18th, we’ll be abseiling at Dalkey Quarry with the tribe over at A Lust For Life, raising funds for youth mental health.

It’ll be great craic, all in support of a brilliant mission: providing preventative mental health education for every child in Ireland.

It would be very sound of you to throw a few quid our way.

Simply scan the QR code in the image or follow the link below:

https://fundraise.alustforlife.com/fundraisers/TheUnit

22/06/2026

Good product delivery is not just about building what is asked for.

It is knowing the right questions to ask before you start.

Bruce, our COO, explains why experience matters.

17/06/2026

Our welcome posts are becoming increasingly difficult to fit into a single graphic.

Another nine talented people have joined The Unit across engineering and delivery, bringing even more experience to the team.

A very warm welcome to the latest arrivals.

Good to have you with us.

15/06/2026

Monday morning, as captured through the medium of Bruce.

Building good products is rarely about one big moment. It's the accumulation of smaller decisions: asking the right questions, solving the right problems, and improving what comes next.

Bruce appears to be bearing the responsibility remarkably well.

12/06/2026

The World Cup has officially kicked off. ⚽

For operators, the next few weeks will reveal plenty.

Mark O’Hare, our VP of Sales, shares why major tournaments can quickly expose the problems that were already there.

11/06/2026

Apparently there’s a big tournament kicking off today.

A timely reminder that we were briefly allowed to dream.

A look at what might have been. 🇮🇪

08/06/2026

A few snaps from Oriel Park as we kicked off our partnership with Dundalk FC last week. ⚡

Proud to be backing our hometown club as its Official Technology Partner.

Conor took the “kicked off” part a bit too literally. The ball has since been recovered.

04/06/2026

From the quiet before kick-off to The Shed in full voice. ⚡

We’re proud to become the Official Technology Partner of Dundalk FC.

Built in Dundalk. Backing Dundalk. Powering the Game Changers.

03/06/2026

26/05/2026

We've shared the story behind The Unit's New York base.

Now, Mark O'Hare gives the view from the ground.

In this interview, our VP of Sales talks about being closer to clients in the North American market, hearing what operators are focused on, and how those conversations feed into the product and UX challenges we help teams solve.

Less about the skyline, more about the conversations happening inside the room.