The Unit

The Unit Specialists in product design and development for the sports betting and iGaming sectors.

11/09/2026

When we first arrived in Chișinău, we knew we'd found something special.

What started with a handful of people less than two years ago is now a team of nearly 100 talented, dedicated people who have helped shape The Unit into what it is today.

From Dundalk, to New York, to Chișinău. This is The Unit.

09/09/2026

A product roadmap only creates an advantage if you can deliver against it.

With the 2026 NFL season about to kick off, the operators best prepared are the ones that gave themselves enough time to plan, deliver and test before the pressure arrives.

As Week 1 gets underway, reacting to what the bigger operators have already launched means starting from behind.

Earlier this summer, we asked Mark O’Hare, CRO at The Unit, what would separate the operators best prepared for NFL Week 1 from those left playing catch-up.

We’re going to need a bigger diary.September is shaping up to be a busy one for The Unit, with Fiona Power and Mark O’Ha...
01/09/2026

We’re going to need a bigger diary.

September is shaping up to be a busy one for The Unit, with Fiona Power and Mark O’Hare heading to EGR Power US Summit, G2E Las Vegas and SBC Summit Lisbon over the next few weeks.

Across the three events, they’ll be catching up with clients, partners and industry peers, with plenty to discuss around building and scaling products, strengthening delivery capacity and bringing new ideas to market.

If you’re heading to any of them, drop us a message. We’ll find somewhere to scribble you in. ✍️

👋 Say hello to Fiona Power, our new Chief Commercial Officer.🗽 Fiona joins us in New York with more than 12 years across...
24/08/2026

👋 Say hello to Fiona Power, our new Chief Commercial Officer.

🗽 Fiona joins us in New York with more than 12 years across Flutter Entertainment and FanDuel. As Senior Director of Partner Relations she led complex multi-state partnership agreements and helped launch more than 20 retail sportsbooks across the US.

She'll work alongside Paddy Casey and Mark O'Hare on commercial strategy, market analysis and new partnerships as we keep growing our client base in the US and internationally.

"There is a significant opportunity to develop new partnerships, anticipate where the market is heading, and connect The Unit's capabilities with businesses that can benefit from them." - Fiona Power

Delighted to have you with us, Fiona 👏

Full story on our blog. Link in the comments.

A big one for us. Our new Chișinău office is officially open.🇲🇩What started with a handful of us back in 2024 is now a t...
10/08/2026

A big one for us. Our new Chișinău office is officially open.🇲🇩

What started with a handful of us back in 2024 is now a team of nearly 100. A seriously talented group, and growing fast.

To mark the occasion, we got everyone together for a proper night of it. Good food, good drink, and the whole team under one roof.

Thankfully for Bruce, the cameras were away before he found the karaoke and his inner Gloria Gaynor.

More on the opening, less on the singing, over at EGR Global:🔗 https://www.egr.global/intel/news/the-unit-opens-new-moldova-hq-as-part-of-global-expansion-plans/

31/07/2026

Long before the gates open, the work has already started.

The barriers, the ticket office, the final checks. The people who get Oriel ready for matchday.

The Game Changers. ⚡

20/07/2026

TOGETHER, WE RAISED €5,660 FOR A LUST FOR LIFE! 🙌

A massive thank you to everyone who donated, shared the fundraiser or backed the team over the past few weeks. We genuinely appreciate every bit of support.

The team went down, the total went up, and we’re now well beyond our original €3,000 target.

The money raised will help A Lust For Life continue to bring preventative mental health education to children and young people across Ireland.

A big thank you as well to the A Lust For Life team, and to the instructors from adventure.ie Events - Store - Explore who looked after us on the day.

Everyone made it down safely. Paddy even managed a little swing at the end.

10/07/2026

Some have seen plenty of Louth Derbies. Some are only getting started.

Different generations. Same colours. Same walk up the Carrick Road.

The Game Changers.⚡

Jack working away in Dundalk, getting through the usual mix of builds, fixes, follow-ups, and whatever else has landed o...
07/07/2026

Jack working away in Dundalk, getting through the usual mix of builds, fixes, follow-ups, and whatever else has landed on the desk.

Conor, meanwhile, proving that co-founder oversight extends to reflective surfaces.

02/07/2026

The roadmap is rarely the problem. Delivering it on time is.

In the second part of our New York interview, Mark O'Hare, our VP of Sales, looks at why so many operators get stuck at delivery, even when the ideas are all there.

It's the kind of work The Unit has done from inside this industry for years. The expertise of an in-house team, without having to build one.

Address

Quayside Business Park, Mill Street
Dundalk
A91KA9R

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm

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