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Avidly APAC

Name: Avidly APAC
Address: Level 1, 14 Jervois Road, Ponsonby, Auckland, 1010, NZ
Telephone: +6498701741

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Avidly APAC

APAC's #1 HubSpot Partner

27/05/2026

27% decline in organic traffic for businesses in just one year.

This is a structural shift that has changed right in front of us.

The reality is that buyer research has moved. People are asking AI instead of Googling. And if your brand isn't part of that answer, you're not even in the room when it matters most.

That's exactly what we're unpacking at our first HUG session of 2026: Spring Spotlight: The AEO Edition.

Here's what we're covering:
- Why AEO is the next major shift in digital visibility
- How AI platforms decide which brands to surface, and which to ignore
- What early adopters are already doing differently
- Practical steps to build an AI-first search strategy today
- Plus the latest HubSpot Spring Spotlight product updates

Fully online, so anyone across ANZ can join live.

Wednesday 10th June
11am AEST / 1pm NZST
Free to attend

Register here: https://ap1.hubs.ly/y0WtnQ0

24/05/2026

After HubSpot released its AEO dashboard at Spring Spotlight, we jumped onto it straight away.

Having just rebranded and changed domains, our baseline wasn't as good as it otherwise would've been.

So we got to work.

In just 2 months, we increased our own brand visibility from 17% to 65%, nearly 4x growth.

How did we do it?

We systematically selected and executed the most relevant items in HubSpot's AEO recommendations tab.

AI search is already here, and the brands investing in Answer Engine Optimisation now are the ones showing up in results.

We will be exploring this more in our upcoming HUG, and we've gone fully online, so anyone across ANZ can join live.

Wednesday 10th June
11am AEST / 1pm NZST
Online: free to attend

Register here: https://ap1.hubs.ly/y0VYmN0

22/05/2026

Your AI is only as good as the data you give it.

HubSpot just quietly released the new AI Context Dashboard, a centralised source for your organisation that powers AI across the entire HubSpot platform.

This has been extended from the Brand Identity tab to let you flesh out the context around your business, and the more you put in, the smarter your AI gets.

Here's what you can load it up with:

Company identity: legal name, domain, industry, ownership structure
Business profile: what you do, who you serve, how you make money
Market context: competitive landscape and key stakeholders
Tech stack: the tools and apps that run your business
ICPs & Personas: your ideal customers and the buyers you target
Email personality: your brand's unique tone and communication style
Brand Kit: visual styles so AI can actually match your brand

The idea? One source of truth that every AI feature in HubSpot draws from.

Setting this up properly is essential if you're trying to get the most out of any AI.

If you're going to remember one thing, remember that context is king.

Want to have this set up for you by the experts? Check out our new AI foundations service, where we give your AI the context it needs.

https://ap1.hubs.ly/y0VHbF0

20/05/2026

AI-powered search has fundamentally changed how buyers research.

Over 60% of Google searches now end without a single click, organic traffic is declining, and platforms like ChatGPT, Gemini, and Perplexity now have hundreds of millions of weekly active users.

If your brand isn't showing up in AI-generated answers, you're missing critical visibility at a key stage of the buyer journey.

This is your chance to make AEO a competitive advantage and become the business AI recommends.

That's exactly what we're exploring at our first HUG session of 2026: Spring Spotlight: The AEO Edition.

Here's what we're covering:

- Why Answer Engine Optimisation is the next major shift in digital visibility
- How AI platforms decide which brands to surface, and which to ignore
- What early adopters are already doing differently
- Practical steps to start building an AI-first search strategy today
- Plus the latest HubSpot Spring Spotlight product updates

We've gone fully online so anyone across ANZ can join live.

Wednesday 10th June
11am AEST / 1pm NZST
Online: free to attend

Register here: https://ap1.hubs.ly/y0T9xN0

15/05/2026

"Gone are the days where leaders have to have all the answers. The best leaders work for people, not have people work for them."

Dylan Alcott spoke at HubSpot GROW this year on how courage, vulnerability and purpose drive modern leadership.

Dylan shared that for years, he felt like a "burden" due to his disability. It took him 29 years to fully feel worthy of love and his own skin. But once he leaned into his authenticity, his life and his leadership capability transformed.

Vulnerability isn't about being weak; it’s about building rapport. When you say, "I don’t know how to do this, can we work on it together?", you open the door for your team to thrive, not just survive.

As Dylan says, "It’s not the events in life that dictate the path you live. It’s your decisions around those events."

Are you leading with answers or leading with questions?

13/05/2026

Auckland & Sydney HUG members, we are back for 2026!

We're starting this year's HUG series with Spring Spotlight: The AEO edition.

We're putting the spotlight on Answer Engine Optimisation (AEO) and some of HubSpot's newest product updates that were released from the Spring Spotlight.

We have decided to run these HUG's fully online moving forward to make them more accessible to people who want to join from anywhere in Australia and New Zealand.

In this session, we'll unpack what AEO is, why it matters right now, and how to build a strategy that ensures your brand is the one AI recommends.

What we'll cover:

• Some of the latest HubSpot product updates.
• Why Answer Engine Optimisation (AEO) is quickly becoming the next major shift in digital visibility.
• What’s changing in the way AI platforms surface and recommend brands.
• The opportunities early adopters are already starting to see.
• Practical ways businesses can start preparing for an AI-first search landscape.

Event Details:

When: Wednesday 10th June
Time: 11am AEST / 1pm NZST
Where: Online, Webinar

Register here! https://ap1.hubs.ly/y0RzST0

10/05/2026

"We are living through a platform shift that happens only once every 15–20 years."

The 'Growth in the Age of AI' session at HubSpot GROW Sydney, and the insights from Yamini Rangan really stuck with the team.

We’ve moved past the 'experimentation' phase.

The real goal now? Moving from individual AI productivity to institutional AI productivity.

3 Key takeaways from this session were:

Context is King: AI output is generic, but AI outcomes require your unique customer data and brand voice.

The Blur is Real: The lines between Sales and Customer Success are disappearing. It’s no longer a handoff; it’s a continuous value loop.

Mindset over Map: In the 2020s, there is no map, only a compass. Success belongs to the 'learn-it-alls,' not the 'know-it-alls.'

As Yamini said: "Mistakes are the journey." So don't be shy, have a go yourself, you might be surprised what will come out of it.

08/05/2026

AI search is catching up fast, with AI sessions now reaching 56% of traditional search volume worldwide.

If you aren't doing AEO (Answer Engine Optimisation), you’re becoming invisible to your customers.

After listening to Aja Frost at HubSpot GROW share her 7 AEO secrets to winning in the age of Answer Engines, here's what we took away.

1. The Blog is NOT Dead
AI models use blogs as their primary training ground. 62.1% of citations in AI answers come from blog posts and listicles. If you want AI to know your pricing or value prop, put it in a blog.

2. Keywords -> Context
The average Google search is 5 words; the average AI prompt is 350 words. Stop targeting generic keywords and start creating content for specific Persona + Use Case combinations.

3. Structure for "Extractability"
AI wants content on a silver platter. Use question-based headings (e.g., "How do I do X?" instead of "X Best Practices") and FAQ Schema to help the bots "read" your site.

4. Freshness is the New Authority
Recency matters 25% more to AI than to Google. A recently updated page is a "trust signal." Don't just write new content; relentlessly refresh the old to stay in the citation pool.

5. Backlinks don't predict AI visibility
This is the big one: Massive backlink profiles do not predict AI visibility. AI looks for the clearest snippet, not the highest domain authority. The playing field is officially levelled.

6. The "Consensus" Rule
AI forms opinions by looking for consensus on LinkedIn, Reddit, and YouTube. If real people aren't talking about you there, the AI won't recommend you.

7. Embrace the Volatility
If you aren't doing AEO (Answer Engine Optimisation), you’re becoming invisible to your customers; instead, measure your visibility trends over time.

Stop writing for the algorithm and start being the answer. Be the business AI recommends.

HubSpot just launched an AEO tool in public beta to help you track this, you can access it here: https://ap1.hubs.ly/y0QVRP0

04/05/2026

Following on from our last clip, here’s another custom HubSpot solution we’ve built.

While this can be used across any industry, in construction and property, it’s ideal for everything from development launch events and showhomes to site visits and inspections.

It makes it easy to manage both free and paid events directly in HubSpot, with dynamic listings, search, and filters powered through HubSpot CMS, creating a more connected experience from start to finish.

This is a fully custom, end-to-end event management solution, giving teams full control over creation, ticketing, and management without relying on external tools or developers.

If you’re exploring how HubSpot could support more of your business operations, get in touch with us.

01/05/2026

We are beyond stoked to announce that Avidly APAC is now ISO 27001:2022 certified!

This milestone is something we've worked hard to achieve over the past few months, and one that reflects the commitment we have to the security of our clients' information.

The certification was awarded following a rigorous independent audit of our Information Security Management System (ISMS), confirming that our security policies, processes, and controls meet the requirements of the world's leading information security standard.

As your business scales across the APAC region, the complexity of your digital ecosystem grows with it. More integrations, more data, and more risk.

At Avidly APAC, we believe that ambitious growth and rigorous security go hand in hand, and our ISO 27001:2022 certification is our commitment to keeping it that way.

Talk to our team today about how we can support your next phase of secure, confident growth across the region.

Read the full press release here: https://ap1.hubs.ly/y0PMsT0

Address

Level 1, 14 Jervois Road, Ponsonby
Auckland
1010

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+6498701741

Website

https://avidlyapac.com/, https://avidlyagency.com/

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