Unbound

27/05/2026

Google Tag Gateway vs. Server-Side GTM: Why Google’s Shiny New Toy Is Only Half the Answer https://www.unbound.nz/analytics/google-tag-gateway-vs-server-side-gtm-why-googles-shiny-new-toy-is-only-half-the-answer/ marketing

Let’s be completely frank: traditional web tracking is bleeding out. Between aggressive ad blockers, privacy updates, and Apple’s ongoing crusade against cookies, the data hitting your marketing dashboard is likely missing a chunk of reality. We attended a Google event last month (April 2026), a...

13/04/2026

Stop using burner Gmails: How to set up your business email as a Google account https://www.unbound.nz/strategy/stop-using-burner-gmails-how-to-set-up-your-business-email-as-a-google-account/ marketing

I see this all the time, and it honestly drives me mental. A new client comes to us at Unbound with a massive business, but their entire digital life is tied to something like [email protected]. It’s a shambles. You’ve spent money on a proper domain name (sometimes). You’ve buil...

16/03/2026

Unbound Named Among Top 3% of NZ Agencies as 2026 Google Premier Partner https://www.unbound.nz/google-ads/unbound-named-among-top-3-of-nz-agencies-as-2026-google-premier-partner/ marketing

TL;DR: High-Performance Growth Unbound has been officially awarded 2026 Google Premier Partner status, placing us in the top 3% of Google Ads agencies in New Zealand. For our clients, this means elite-level expertise, early access to exclusive Google beta features, and a direct line to Google suppor...

18/02/2026

The death of phrase match: Why we’ve pivoted to precision? https://www.unbound.nz/google-ads/the-death-of-phrase-match-why-weve-pivoted-to-precision/ marketing

Have you looked at your Search Terms report lately? I mean really looked at it? If you haven’t, you probably should. Because there is nothing quite like the feeling of bidding on “commercial office cleaning” and realizing you just paid $15 for someone searching “how to get red wine out of a ...

19/01/2026

The death of phrase match: Why we’ve pivoted to precision? https://www.unbound.nz/the-death-of-phrase-match-why-weve-pivoted-to-precision/ marketing

Have you looked at your Search Terms report lately? I mean really looked at it? If you haven’t, you probably should. Because there is nothing quite like the feeling of bidding on “commercial office cleaning” and realizing you just paid $15 for someone searching “how to get red wine out of a ...

04/12/2025

Thank you very much for a great 2025. We have thoroughly enjoyed working with you.
Just a heads up that our team are taking a break for a couple of weeks from 19 December 2025 - 12 January 2026.

Your marketing strategist will be in touch to ensure we have all of your digital marketing needs sorted throughout this period.

01/11/2025

🎉 Happy Birthday to the one and only Ben — one of our talented technical specialists here at Unbound!

Ben has a real gift for conjuring up conversions that help our clients grow, but it's his calm, down-to-earth nature and can-do attitude that make him such a valued part of our team.

We're lucky to work alongside you, Ben. Wishing you the best birthday and an even better year ahead! 🎂

27/10/2025

This Labour Day, we’re taking a moment to appreciate the people who keep things moving — our damn good team.
We’re taking an extra day off today (Tuesday) to rest, recharge, and enjoy a proper long weekend.

24/10/2025

Have a wonderful long weekend! Our team will be taking a little extra time to recharge.

Stay safe and we'll see you on Wednesday 29 October 2025!

13/10/2025

Shoutout to Ben, who is celebrating one year at Unbound this month!

Ben is one of our talented Technical Marketing Strategists, known for crafting campaigns that convert and drive business growth. But beyond his expertise, it’s Ben’s calm, down-to-earth approach and can-do attitude that make him such a valued member of the team.

Thanks for an incredible year, Ben!