BrndMethod Creative Agency

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08/05/2026

Rachel Montague says marketing is no different than con artistry. One is for good, one is for bad.

The difference? Cons study people so deeply they can think exactly as their target thinks. They learn what makes someone comfortable, what builds trust, what lowers defenses. Then they exploit it.

Marketers who understand this psychology can use the same techniques without the manipulation. You study your audience until you understand how they make decisions. Then you serve them better.

In this clip from the upcoming episode, Rachel breaks down why reading a book on con artistry taught her more about marketing than most business books ever did.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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08/03/2026

Rachel Montague is the Owner and CMO of The Gourmet Companies and she runs marketing for two completely different audiences - universities that sign ten-year contracts and college students who just want good food. Her approach to both starts with the same question: would I actually want this?

In this clip from the upcoming episode, she breaks down why most marketers overcomplicate things by forgetting they're people too.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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07/31/2026

ROI isn't just attribution. That's the piece most marketing teams miss.

Latasia Cox, founder and CMO of Framework Marketing Consulting, breaks down two types of ROI that rarely make it into a leadership deck.

📌 Transformational ROI covers things like marketing opening access to a new market or improving employee satisfaction through internal communications.

📌 Efficiency ROI shows up when sales cycles shorten or when prospects stop asking questions because content already answered them.

Both are measurable. Both get missed when ROI conversations stay stuck on attribution alone.
If your reporting only tracks leads and closed deals, this clip will change what you look for next.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/the-real-cost-of-disconnected-marketing-systems-and/id1724388941?i=1000779075450

📹 Watch the full episode here: https://youtu.be/XKCeba6lYbs

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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Marketing leaders keep saying they want visibility into what happens after a lead reaches sales. Most never actually loo...
07/30/2026

Marketing leaders keep saying they want visibility into what happens after a lead reaches sales. Most never actually look.

Latasia Cox, founder and CMO of Framework Marketing Consulting, says the avoidance isn't laziness. It's fear of what that visibility might expose about the support marketing never had.

➡️ Marketing leaders often skip pushing for full sales handoff visibility because looking closely can reveal how little organizational support their team actually received.

➡️ Latasia names five distinct types of marketing ROI beyond simple attribution, including transformational and efficiency ROI, both of which leadership rarely thinks to measure.

➡️ When platforms report conflicting website or campaign numbers, the fix isn't picking one to trust, it's tracking the pattern across all of them.

➡️ Trade show spending deserves the same scrutiny as any other line item, starting with clear goals before deciding which shows make the cut.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/the-real-cost-of-disconnected-marketing-systems-and/id1724388941?i=1000779075450

📹 Watch the full episode here: https://youtu.be/XKCeba6lYbs

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

07/29/2026

Marketers get called scrappy like it's a compliment, but it usually just means they're doing more with less (and burnt out 🥵).

Latasia Cox, founder and CMO of Framework Marketing Consulting, shares how scrappiness alone isn't enough. Marketers are already holding their brand up by the bootstraps - but what they really need is data and systems built to support their efforts.

If you've been told to do more with less and wondered what happens when you finally have both, this clip is for you.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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07/27/2026

Your website says one thing. Your CRM says another. Your email platform says something else entirely.

Which number do you trust?

None of them, according to Latasia Cox, founder and CMO of Framework Marketing Consulting. The mistake isn't the discrepancy. It's picking a winner instead of asking why the numbers disagree.

Every platform measures differently. That's expected. What matters is the pattern across all of them, not a single source of truth that doesn't exist.

That's data literacy: knowing when a discrepancy is noise and when it's a signal.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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Kevin Kinghorn stopped chasing broad awareness years ago, and a surprising data point about fan overlap confirmed why th...
07/23/2026

Kevin Kinghorn stopped chasing broad awareness years ago, and a surprising data point about fan overlap confirmed why that was the right call.

The EVP & CMO of the Portland Trail Blazers leads with identity and values instead of casting a wide net. His team made a deliberate call to go deep with specific fan segments rather than compete on scale.

➡️ Small-market teams face different cost structures than traditional businesses, since spending concentrates in athletic operations, so every marketing dollar has to target a specific fan segment instead of broad awareness.

➡️ Kinghorn's team skips paid influencer deals and instead finds "people of influence" already embedded in specific communities, then hands them the mic to tell their own story.

➡️ Website traffic and other passive metrics got dropped entirely once Kinghorn realized they were vanity numbers with no real connection to fan behavior or business impact.

➡️ As regional sports networks shift to direct-to-consumer models, Kinghorn sees a chance to gather real viewing data by device and user, without depending on Nielsen or Comscore.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-fan-led-marketing-without-a-big-budget/id1724388941?i=1000777999336

📹 Watch the full episode here: https://youtu.be/qJZ5mUXmxGE?si=rCk_H2TAtGF0TDL_

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

07/21/2026

"Authentic" gets thrown around so much in marketing that it's almost lost its meaning.

Kevin Kinghorn, EVP and CMO of the Portland Trail Blazers, has one question: Authentic about what?

His team doesn't stop at what converts. They dig into why someone becomes a fan in the first place, then build stories around that, week to week, game to game.

There's still a master brand vision holding it all together. But underneath it, Kinghorn's team keeps asking who they're really talking to: the core fan, the new fan, and what moves each one.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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Tank Garage Winery sells wine the way brands sell limited sneakers. One-time releases, direct only, gone when they're go...
07/16/2026

Tank Garage Winery sells wine the way brands sell limited sneakers. One-time releases, direct only, gone when they're gone. General Manager Ed Feuchuk says that model changes every other marketing decision that follows.

Here's what we cover in this episode….

➡️ The Steve Jobs framework Ed uses to evaluate brand decisions: every marketing move either deposits value into the brand or makes a withdrawal, and sometimes you make deposits knowing you can't track the return.

➡️ Why Tank Garage Winery deliberately avoids pop-ups and discount wheels even though it would grow their email list faster, because respecting customer experience matters more than short-term conversions.

➡️ How their entire wine model creates legitimate scarcity through one-off, limited production releases that function like sneaker drops.

➡️ Where AI extends their capabilities versus where it produces what Ed calls "AI slop" that lacks the weird, human edge their brand requires.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/the-winery-that-runs-marketing-like-a-sneaker-drop/id1724388941?i=1000777043539

📹 Watch the full episode here: https://youtu.be/cBR568zhJUU?si=Q-sWsq1hBmd8nmDe

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

07/13/2026

🎙️The brndBrief Podcast is back! 🎉

New season, same honest conversations about what marketing actually looks like behind the scenes.

Season 3 kicks off with Ed Feuchuk, General Manager at Tank Garage Winery.

We start with a question most marketing leaders dread: how do you defend spending you can't measure?

For Black Friday, Ed's team hand spray painted bottles instead of offering discounts, knowing they'd never make the money back. But people started talking, and that conversation brings customers into the tasting rooms, into the wine club, and back for more.

Ed calls this making brand deposits. Not everything belongs on a spreadsheet.

🎙️ Full episode drops Thursday!

🔔 Subscribe to be notified 🔔
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

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🎥 The brndBrief Podcast

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