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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

BrndMethod Creative Agency, 121 Perimeter Center W Ste 200, Atlanta, GA (2026)

04/01/2026

Three companies. Same $500/month AI tool. Wildly different outcomes.

📌 Company A: Spent $6K (subscription only) Result: Tool sat unused after 2 months. No one knew how to make it work with their messy CRM data.

📌 Company B: Spent $23K (full implementation) Result: Lead scoring finally worked. 15% improvement in conversion rates. ROI positive by month 4.

📌 Company C: Spent $45K (enterprise integration) Result: Transformed their entire lead management process. 3x'd qualified pipeline within 6 months.

What made the difference?

Company A bought software. Companies B and C invested in transformation.

The subscription fee is just the entry ticket. The real investment is:
• Data preparation (can't score leads with garbage data)
• System integration (tools need to talk to each other)
• Process redesign (AI works differently than humans)
• Team training (someone needs to manage this)

Most companies budget like Company A. Then wonder why their "AI strategy" failed.

Before you buy that tool: Add up the full cost. Then ask: "Can we afford to do this right, or are we just buying software?"

Find out if your company is ready to integrate AI into your marketing strategy (and what it will actually cost you).

Take our AI Marketing Readiness Assessment → https://info-20f10.gr8.com/

11/25/2025

⚫ We're running our Black Friday sale starting this Friday, November 28 at 6 AM ET.

Here's what's included:

⚡ 50% off all strategy sessions
⚡Bundle deals that save you more
⚡Book now, schedule anytime through March 2026
⚡Sale runs for 96 hours only

We're limiting spots to keep quality high.

Once we hit capacity, we close it down.

📥 Want the details when they drop? Join The brndBrief Community list for exclusive access! https://info-5cbba.gr8.com/

10/30/2025

To wrap up Season 2 of The brndBrief Podcast, we're sharing a special compilation episode that brings together the biggest insights from our conversations about AI this season.

We sat down with founders, brand directors, and operators across different industries to talk about what's actually happening with AI in their companies.

Here's what came up again and again:

📌 Startups are building differently now. AI tools mean you can reach profitability with way less capital and smaller teams. The days of needing $50M and praying for a unicorn exit are shifting to smarter $100-200M exits with clear paths to profit.

📌 AI is your co-pilot, not your replacement. The best results come when people with real expertise use AI to work faster — coders ship quicker, marketers dig deeper into performance data, writers break through blocks. But humans still direct the work and check quality.

📌 Don't cut your team just because AI makes them faster. Give people room to actually think and strategize instead of rushing through tasks. That's where the real value lives — in the analysis, not just cranking out reports under impossible deadlines.

📌 "Business to human" wins in the long run. When everyone has access to the same AI tools producing similar content, the companies that prioritize real human connection will be the ones people remember and choose.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-leaders-in-6-different-industries-are-making-ai/id1724388941?i=1000734182163

📹 Watch the full episode here: https://www.youtube.com/watch?v=VP1gj2D8-VA

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

A huge thank you to all our Season 2 guests who shared their real-world experiences and insights.

📌 If you know someone who you think would be a good fit as a guest for the show, please feel free to connect us - we are looking for marketing leaders across industries who want to share their thoughts on what it takes to build a successful brand.

10/09/2025

🎙️ New episode alert! This one's packed with real talk about building community the right way.

We sat down with Megan Bell, Creator & Host of InsHER Podcast, who's proven you don't need a massive ad budget to create something that matters. She's built a thriving platform for women in insurance through authenticity and strategic thinking—and her approach might surprise you.

Here's what we covered:

📌 Why she runs her podcast through her personal LinkedIn instead of a company page (spoiler: personal beats corporate every time for genuine engagement)

📌 How her past work in sensitive consumer markets—think fertility wellness and food allergies—gave her an empathy edge that completely changed her B2B insurance marketing game

📌 The power of committing to weekly episodes from day one, plus how strategic partnerships on topics like ageism and neurodiversity helped her expand reach without losing her voice

📌 Her practical take on AI—using it to bust through creative blocks and speed up workflow, but steering clear when it comes to fact-checking

If you're building a brand, creating content, or just trying to figure out how to connect with people in a real way, this episode delivers.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-apply-consumer-marketing-empathy-to-transform/id1724388941?i=1000730956201

📹 Watch the full episode here: https://www.youtube.com/watch?v=zd7S8JZ58rU

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

10/02/2025

🎙️ NEW EPISODE ALERT!

Tune into this episode of The brndBrief Podcast as Cindy Deekitwong, VP Head of Innovation & Marketing at Aperia Corporation, shares game-changing insights on B2B marketing strategy and the future of the packaging industry.

Key Takeaways:

📌 Forget B2B vs B2C - Cindy makes the case for "B2H" (Business to Human) marketing. At the end of the day, you're still talking to real people, not corporate entities. AI tools can help, but they can't replace genuine human connection in how you communicate.

📌 Customer research never stops. What worked with the handshake-deal generation doesn't cut it anymore. Younger buyers have different values and expectations, and cultural differences across global markets mean you need to keep listening and learning.

📌 ROI for consultancies should focus on client growth metrics - increased sales, better margins, cost savings, operational improvements. Not vanity metrics. If your clients aren't growing their business, you're not doing your job.

📌 The packaging industry is shifting toward localization. Policy changes and economic factors are pushing companies to restructure their supply chains regionally, creating demand for contract packaging services and local partnerships.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-measure-real-roi-beyond-vanity-metrics-in-consultancy/id1724388941?i=1000729668111

📹 Watch the full episode here: https://www.youtube.com/watch?v=upNUz-w0TVg

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

09/25/2025

Elizabeth Hague, Director of Executive Marketing and Insights at Indeed, brings unfiltered insights to The brndBrief Podcast about the current state of brand marketing and AI's disruption across talent acquisition. In this candid conversation, Elizabeth breaks down the challenging realities marketers face and how technology is fundamentally changing how we find and hire talent.

KEY HIGHLIGHTS:

📌 Marketing teams face disproportionate cuts during downturns - brand, creative, and organic roles disappear first while companies pivot to agencies that offer "easier termination" flexibility, despite these functions driving actual revenue.

📌 The job application process has become a numbers game where legitimate candidates compete against thousands of AI-generated submissions, turning job searches into what Elizabeth calls a "black hole" experience.

📌 Executive marketing demands a complete strategy shift from broad campaigns to personalized outreach, requiring extensive persona research, tailored experiences, and strategic use of internal leadership networks.

📌 Indeed's deeper Glassdoor integration focuses on workplace wellbeing metrics and employer sentiment analysis, positioning the platform beyond job matching toward comprehensive talent ecosystem management.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-break-through-to-fortune-500-c-suite-executives/id1724388941?i=1000728360949

📹 Watch the full episode here: https://www.youtube.com/watch?v=yVF0KtZ8FKc

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

09/18/2025

🎧 NEW EPISODE: Roy Sexton, Chief Marketing Officer at Vedder Price, just dropped some serious wisdom about marketing in the legal world - and honestly, his insights apply way beyond law firms.

Roy works in the one of the only industries that still questions whether marketing is even necessary (wild, right?). But here's how he's mastering it:

📌 Start with relationships, not strategies — Roy's approach to his new role as CMO involves walking around, meeting people, understanding their pain points, and looking for patterns before implementing any major initiatives.

📌 Lean into specialization — Rather than trying to be everything to everyone, focus on your distinctive expertise areas and create compelling, specific content that positions you as the authority in your niche.

📌 Use AI as your co-editor — Treat AI tools as collaborative partners that polish and enhance your work, allowing your team to "level up" and think strategically rather than just execute tasks.

📌 Build sidewalks, not fences — Drawing from Walt Disney's philosophy, successful marketing means removing barriers and making it easier for prospects to engage with your content and expertise.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-legal-marketing-strategies-leveraging/id1724388941?i=1000727314353

📹 Watch the full episode here: https://www.youtube.com/watch?v=woi2lEsUnCo&lc=Ugxy60n-xiYgJjEFgAh4AaABAg
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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

09/11/2025

🎙️ NEW EPISODE ALERT! The brndBrief Podcast features newest guest Rose Crichton-White, Director of Marketing, Development and Special Events at Brooklyn Conservatory of Music, sharing how a 127-year-old nonprofit serves 80+ NYC sites while balancing paid programs with free community resources.

Rose reveals proven strategies for nonprofit marketing, fundraising, and community engagement.

📌 Stop selling what you are, start sharing what you do - Brooklyn Conservatory shows donors how their paid music classes fund free programs for underserved schools and communities. The story matters more than the service.

📌 Your audience tells you where to find them - Rose emphasizes listening to community language, watching local trends, and using data to guide messaging. Don't chase TikTok if your people are still on Facebook.

📌 AI can handle the busy work - They're using ChatGPT for grant writing and brainstorming so staff can focus on actual program work. The technology serves the mission, not the other way around.

📌 Data plus stories equals donor trust - Combine measurable outcomes with compelling narratives. Mid-year impact reports with case studies show both current results and future potential.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-balance-data-and-heart-in-nonprofit-marketing/id1724388941?i=1000726098805

📹 Watch the full episode here: https://www.youtube.com/watch?v=VEjjuFmtokE

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

09/04/2025

🎙️ NEW EPISODE ALERT!

Tune in to the latest episode The brndBrief Podcast where guest Robert Hanna, Director of National Sales & Marketing at Cohn & Dussi, LLC, drops serious knowledge on business development, client relationships, and cutting through the AI hype in professional services.

Key takeaways:
📌 How their CLUES platform solved the two biggest law firm pain points: poor communication & billing disputes with 24/7 real-time case updates.
📌 The "watering hole" marketing strategy: Target industry conferences where your ideal clients actually gather instead of broad marketing approaches.
📌 AI reality check: Why it's a starting point, not a solution - requires extensive fact-checking and still takes 6+ hours to get content right.
📌 ROI that matters: Focus on profitable relationships, not just revenue volume - track which conferences produce quality clients and cut the ones that don't after 3-4 years.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-bulletproof-client-relationships-through/id1724388941?i=1000724952363

📹 Watch the full episode here: https://www.youtube.com/watch?v=_hnX_nsgt6g

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

08/28/2025

🎙️ NEW EPISODE ALERT! Monica Jackson, Chief Experience Curator at Prissi Productions, LLC, joins The brndBrief Podcast to share how experiential marketing is evolving beyond basic networking events.

Here's what we dive into:

📌 How Prissy Productions pivoted from social event planning to brand activations and immersive experiences, driven by changes in the Atlanta film industry and market demand for more engaging corporate events

📌 Why audiences now expect more than basic networking or conference formats, seeking meaningful connections and experiences that balance technology with human-centric elements

📌 Monica's approach to programming events that consider introverts, extroverts, and neurodivergent attendees, emphasizing the importance of creating belonging for all personality types within large gatherings

📌 How CSR initiatives are becoming integrated with experiential marketing, including sustainable event practices, community partnerships, and using local talent to support regional economies

This conversation is packed with actionable insights for anyone planning corporate events or looking to create more inclusive brand experiences.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-transform-corporate-events-from-basic-networking/id1724388941?i=1000723852444

📹 Watch the full episode here: https://www.youtube.com/watch?v=z575H-OzB24

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

08/21/2025

🎧 Just dropped - the latest episode of The brndBrief Podcast featuring Michele Hart, Director of Marketing & Communications at BostonSight.

Michele reflects on the incredible opportunity to build a marketing function from the ground up at a unique nonprofit that serves patients, doctors, AND donors while managing both clinical services and commercial products. What an exciting challenge!

What really stood out:

📌 They focused on educating doctors during COVID instead of selling - then crushed their sales goals when they launched new products in 2021

📌 A doctor's simple drawing for his kids turned into "Lensy" - a plush toy, children's book, and their most successful donor campaign ever

📌 Why nonprofits need to reassess their mission every 5 years using Harvard's brand identity matrix (especially when you have multiple business lines that could compete with each other)

📌 The power of saying no - Michele explains why healthcare marketers should focus on fewer channels like Facebook groups and Reddit instead of trying to be everywhere

📌 How they distinguished their specialized PROSE treatment from their commercial lens products without cannibalizing their own business

Real strategies from someone who's actually built this from the ground up.

🎧 Listen to the full episode here: https://podcasts.apple.com/us/podcast/how-to-build-a-marketing-function-from-scratch-in/id1724388941?i=1000722924386

📹 Watch the full episode here: https://www.youtube.com/watch?v=lI1xXim-1js

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

08/14/2025

🎧 Amberly Dressler, VP of Corporate Marketing at isolved, shares how they built a brand that transforms customers into heroes and became the "Kings of Customer Storytelling." This episode is packed with actionable strategies for B2B marketers looking to create authentic connections and prove ROI.

What you'll learn:

• How isolved repositioned HR professionals from compliance enforcers to strategic heroes during the pandemic, creating a movement customers embrace by showing up in pink capes

• Their brand journalism approach using documentaries, hybrid fiction/nonfiction books, and on-site filming that showcases overlooked companies with incredible stories (like the humble workshop that helped bring us to the moon)

• How they evolved from hundreds of city roadshows to regional conferences by splitting customer and partner events based on direct feedback, proving that listening to your audience drives results

• Using ABM tools to track how specific content influences deals, with insights on buyer journeys showing 20-30 people from enterprise accounts engaging with content before requesting demos

📹 Watch the full episode here: https://www.youtube.com/watch?v=SJzE-PYfye0

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🔔 If you enjoyed this episode be sure to subscribe to be notified when new episodes drop
https://podcasts.apple.com/us/podcast/the-brndbrief-podcast/id1724388941

BrndMethod Creative Agency

04/01/2026

11/25/2025

10/30/2025

10/09/2025

10/02/2025

09/25/2025

09/18/2025

09/11/2025

09/04/2025

08/28/2025

08/21/2025

08/14/2025

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