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Do you think the Land-Dweller watches are still in price discovery?In this post, we take a look at the secondary market ...
05/19/2026

Do you think the Land-Dweller watches are still in price discovery?

In this post, we take a look at the secondary market pricing for the three most popular Land-Dweller models: the 40mm stainless steel Ref. 127334, the 36mm stainless steel Ref. 127234, and the 36mm rose gold Ref. 127235.

All three models have dropped in price over the past six months, as more models hit the secondary market. All three trade above retail, though the stainless steel models command higher premiums, as expected.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in our bio. 

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Which of these three precious metal Rolex models would you pick?A more subtle option than yellow or rose gold, and perha...
05/14/2026

Which of these three precious metal Rolex models would you pick?

A more subtle option than yellow or rose gold, and perhaps sometimes mistaken for stainless steel when viewed from a distance, white gold Rolex watches are an ultra luxurious choice. In this post, we take a look at three white gold models that are part of Rolex’s current catalog.

All three models have seen significant increases in their respective market prices over the past year. Of the three models, the Daytona Ref. 126509 saw the largest gain. The meteorite-dial Pepsi GMT-Master Ref. 126719BLRO-0002 and the Cookie Monster Submariner Ref. 126619LB were both discontinued last month at Watches & Wonders. 

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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What do you think would be a fair price for the Rolex Starbucks?The Rolex Submariner Ref. 126610LV nicknamed the “Starbu...
05/12/2026

What do you think would be a fair price for the Rolex Starbucks?

The Rolex Submariner Ref. 126610LV nicknamed the “Starbucks” made its debut back in 2020. Over the past year, it has gained 5%. Today, it trades for around $14,500, commanding a 22% premium over its retail price of $11,900.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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Which color would you want your Overseas to be?Today we look at three dial variants of the discontinued Vacheron Constan...
05/11/2026

Which color would you want your Overseas to be?

Today we look at three dial variants of the discontinued Vacheron Constantin Overseas Ref. 4500V: the blue-dial Ref. 4500V/110A-B128, the white-dial Ref. 4500V/110A-B126, and the black-dial Ref. 4500V/110A-B483. They have all gained over the past year, with the black dial variant appreciating by a whopping +15%. The blue dial commands a substantial premium over the other two variants.

See the latest pricing and availability for over 29,000 watches from Vacheron Constantin and others by visiting WatchCharts.com, or clicking the link in bio.

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Which Submariner Date generation is your favorite?In this post, we take a look at the secondary market pricing for the l...
05/08/2026

Which Submariner Date generation is your favorite?

In this post, we take a look at the secondary market pricing for the last three generations of the Rolex Submariner Date. All three references have gained over the past year. Ref. 16610LN, produced from 1987 to 2010, appreciated by +11%. The current generation Ref. 126610LN trades for around 21% over retail.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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Is the Cookie Monster a good deal right now on the secondary market?Introduced in 2020, the white gold Submariner Ref. 1...
05/06/2026

Is the Cookie Monster a good deal right now on the secondary market?

Introduced in 2020, the white gold Submariner Ref. 126619LB on a blue bezel was discontinued weeks ago at Watches & Wonders 2026, alongside the Pepsi GMTs. It retailed for $52,100 and trades for around $34,900, representing a steep discount on the secondary market for a Rolex model.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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Which is your favorite generation of the Rolex Daytona?In this post, we take a look at the performance of the past three...
05/03/2026

Which is your favorite generation of the Rolex Daytona?

In this post, we take a look at the performance of the past three rolex Daytona generations featuring a stainless steel case and white dial.

All three generations have gained over the past year. Ref. 126500LN-0001, which is part of Rolex’s current catalog, trades for around $34,100, more than double its retail price of $34,100. Ref. 116500LN-0001, the previous generation, trades for around $29,800; the generation before that, Ref. 116520-0016, goes for around $21,700.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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What are your thoughts on titanium as a case material?As a material for luxury watches, titanium has been very divisive....
04/29/2026

What are your thoughts on titanium as a case material?

As a material for luxury watches, titanium has been very divisive. Perhaps the most obvious practical benefit of titanium is its lighter weight, in comparison to stainless steel. In this post, we take a look at titanium dive watch offerings from Tudor, Rolex, and Omega.

The titanium Rolex Deepsea Challenge Ref. 126067 was introduced in 2022 and commands a substantial premium over retail. The Tudor Pelagos Ref. 25407N and the Omega Seamaster Ref. 210.90.42.20.01.001 trade below retail but have gone up in price over the past year.

See the latest pricing and availability for over 29,000 watches from Omega, Rolex, Tudor and others by visiting WatchCharts.com, or clicking the link in bio.

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What do you think is a good price to pay for the Rolex Sprite?In 2022, Rolex released the left-handed GMT-Master II “Spr...
04/28/2026

What do you think is a good price to pay for the Rolex Sprite?

In 2022, Rolex released the left-handed GMT-Master II “Sprite” Ref. 126720VTNR-0002 on the jubilee bracelet. It debuted on the secondary market in May 2022 at around $43,000 but quickly came down in price. While its price had been stable at around the $17,000 price point, it recently started trending upwards, now trading for around $17,500. This represents a +40% value retention considering its retail price is $12,500.

See the latest pricing and availability for over 29,000 watches from Rolex and others by visiting WatchCharts.com, or clicking the link in bio.

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What are your thoughts on green-dial watches?Green dials have been taking the watch world by storm over the past few yea...
04/27/2026

What are your thoughts on green-dial watches?

Green dials have been taking the watch world by storm over the past few years. In this post, we take a look at green dial offerings featuring the chronograph complication, from the likes of Rolex, Patek and Breitling.

All three models have gone down in value over the past two years. The “John Mayer” Rolex, by far the most popular of the trio, trades substantially above retail, while the Patek and the Breitling trade at discounts on the secondary market.

See the latest pricing and availability for over 29,000 watches from Breitling, Rolex, Patek and others by visiting WatchCharts.com, or clicking the link in bio.

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