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Nover Marketing

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United States
Basalt, CO
Nover Marketing

Full-service digital agency specializing in engineering, architecture, construction & manufacturing.

10/29/2026

Contractors, you don't need to go viral to get clients from social media. And you definitely don't need to spend hours creating content every day.

If you've got 2 hours a week, here's how I'd spend them:

🏡 15 minutes: Show off a finished project.

🚧 60 minutes: Film what's actually happening on your jobsites.

🎤 45 minutes: Explain something about the construction process that homeowners probably don't understand.

Your portfolio shows people what you can build. Your process shows them why they should trust you to build theirs.

Three posts. Two hours. Every week.

Follow for more no-BS contractor marketing advice.

10/28/2026

Our second annual Halloween costume contest & party, thanks to the tireless efforts of Jordan 🍬🎃🧛‍♀️ featuring:

💉 Most creative group: MB & Taylor as the raccoon that gave MB rabies, Taylor as the rabies vaccine and Taylor's dog as rabies (true story)

👻: Funniest: Abby as disqualified leads 😭😭😭

🟢 Best low effort: Chris as Shrek... wait, sorry, a slug

🐰 Most unhinged: Tiff as a scary bunny?

Jordan always says we hire weirdos, glad we're keeping that on track 👌

10/28/2026

SEO and AEO are NOT the same thing. But you probably need both.

Your future clients aren't just searching Google for "custom home builder Aspen."

They're asking AI which builders specialize in complex mountain projects, who has the best reputation, and who they should consider hiring.

Traditional search rankings still matter. But being visible in AI-generated recommendations introduces another layer of competition.

And here's the thing: AEO isn't some magical replacement for SEO.

Swipe to understand the difference and why your construction company should be thinking about both.

10/27/2026

Bro your site speed is cooked and you're losing clients before they even see your brand 💔 Here's how to fix it.

-XO, your besties at Nover

10/27/2026

Contractors, Instagram just announced something that could be a BIG opportunity for your marketing 👀

They're testing long-form videos up to 90 minutes, with the ability to connect shorter Reels to the full-length content.

And I actually think this makes a lot of sense for construction companies.

Because let's be real. You can't explain everything that goes into building a $5M custom home in a 30-second Reel.

But you CAN use longer videos to show prospective clients your process, your expertise, and what it's actually like to work with you.

Think detailed project walkthroughs, conversations with architects, construction challenges, and behind-the-scenes footage.

Short-form content gets people's attention. Long-form content gives you an opportunity to earn their trust.

The feature is still in testing, so don't abandon your current strategy. But I'd absolutely start thinking about how you could use it.

10/27/2026

I see you out here just ChatGPTing your brand to see if you show up in ChatGPT. But please stop. Use a tool to track it instead. We use Athena. Here's how to use it to see if you show up.

Or just hire us to do your AEO, SEO & GEO and we'll do this for you 😉

10/26/2026

Everyone loves cheap Facebook leads. But cheap doesn't mean profitable.

When we helped launch a new ADU construction company, the franchise playbook was pushing Meta Ads.

We went a different direction.

Because there's a BIG difference between getting in front of someone who might want to build someday and someone who's actively searching for a builder right now.

We prioritized Google Search to capture existing demand while building long-term organic visibility through SEO.

The result?

Over $1M in signed contracts in their first year, 500+ leads generated, and an average PPC cost per lead of $47.

The lesson isn't that Google Ads are always better than Meta.

It's that your advertising strategy needs to match how your customers actually buy.

Stop choosing marketing channels based on who promises the cheapest leads. Start choosing them based on who's most likely to become a paying customer.

Are you running Google Ads, Meta Ads, or both?

10/25/2026

How many million-dollar construction projects are you missing out on simply because the right people don't know your name?

You might have an incredible portfolio, a great reputation, and a handful of solid referral partners.

But that doesn't mean you've tapped into the full potential of your market.

If you're trying to move into higher-end custom homes and luxury renovations, there's a huge opportunity most contractors aren't doing enough to capitalize on.

And it doesn't involve spending more money on Google Ads.

High-End Contractor Rules, Pt. 3

Follow for no-BS contractor marketing.

10/25/2026

Contractors, your social media is not supposed to be a second portfolio. 👀

I see so many construction companies posting nothing but beautiful finished projects and wondering why social media isn't bringing in business.

Here's the thing: Your work might be incredible. But so is the work of the other 15 contractors a homeowner is considering.

And if all you're showing me is the finished product, I have absolutely no idea what makes YOU different.

I don't know your team. I don't know your process. I don't know how you handle problems. And I definitely don't know what it's going to be like to trust you with a $500K remodel.

Your portfolio shows me what you can build. Your social media should show me what it's like to build with you.

Stop treating Instagram like a photo gallery and start using it to build trust before someone ever picks up the phone.

Save this for the next time you're wondering what to post.

10/24/2026

Your next customer might be asking ChatGPT who they should hire. Is your construction company showing up?

AI is changing how homeowners and developers research contractors, builders, and construction companies.

And if your business isn't showing up in those recommendations, you could be missing opportunities before a potential customer ever reaches Google.

The good news? You don't need to reinvent your entire marketing strategy for AI.

A lot of what helps you get discovered comes down to strong SEO fundamentals, clear positioning, credible third-party mentions, and genuinely useful content.

But here's the part most contractors are missing: You can actually track whether AI is recommending your business and which competitors are showing up instead.

Here are 5 steps to improve your AI visibility. 👆

Follow for no-BS construction marketing advice.

Address

PO Box 1304
Basalt, CO
81621

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://novermarketing.com/

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