05/06/2026
37% of consumers now start their searches with AI rather than Google, signaling a massive shift in user behavior. Yet traditional search engines still command 90% of global search traffic. What does that mean for your website?
Learn more about "split-path search" and best practices to optimize content for traditional SEO and emerging LLMs: https://ridgemarketing.com/blog/how-people-search-in-2026-understanding-the-split-path-model/