4media group

4media group 4media group is a strategic, full-service market research and communications group offering specialist expertise in video content creation & broadcast PR.

Inspired ideas delivered by specialists.
1. Research
2. Story
3. Create
4. Communicate

4media group is a strategic, full-service market research and communications group offering specialist expertise:

- Content strategy and video production

- Digital marketing and public relations

- Broadcast PR (satellite, radio, virtual media tours & more!)

- Insights and market research delivered by At

omik Research

- Influencer marketing delivered by Dynamik Influence

~ Foundation building: RESEARCH to create relevance and the headline

~ Finding the resonating STORY

~ CREATING quality content the media and consumers crave

~COMMUNICATING key messages on budget with the best media tactics resulting from honest counsel

Earned media is unpredictable. But what if that’s only partly true?The brands seeing the strongest earned media results ...
05/27/2026

Earned media is unpredictable. But what if that’s only partly true?

The brands seeing the strongest earned media results aren’t relying on luck. They’re using audience insights, data-driven storytelling and media-informed strategy to create content journalists actually want to cover.

That’s where Data-Driven Predictable Earned Pickup (PEP) comes in.

By combining original data, editorial expertise, trusted distribution and reporting, PEP gives brands a more structured way to improve pickup potential while building visibility across news, search and AI-driven discovery.

Read the blog to learn how PEP helps brands turn credible stories into trusted information people and AI systems can rely on: https://www.4media-group.com/blog/communications/earned-media-is-unpredictable-but-does-it-have-to-be/?utm_source=social&utm_medium=facebook&utm_campaign=pep-blog-26

This Memorial Day, we remember those who gave their lives in service to our country.Their sacrifice is not forgotten.   ...
05/25/2026

This Memorial Day, we remember those who gave their lives in service to our country.

Their sacrifice is not forgotten.

Ahead of spring break, ALG Vacations wanted to deliver real value to travelers.Working with our Atomik Research and Feat...
05/21/2026

Ahead of spring break, ALG Vacations wanted to deliver real value to travelers.

Working with our Atomik Research and Feature Impact teams, we helped transform original consumer research into a timely editorial story on how tighter budgets are influencing 2026 travel plans.

The result? The story earned trusted media placements, generated 136 million earned impressions and surfaced in Google AI Overview when people were looking for answers about travel costs and planning.

For us, that’s the bigger story: credible, insight-led content can do more than earn coverage. It can build awareness and improve discoverability in the places people are already looking for information.

Read the full case study: https://www.4media-group.com/case-studies/data-driven-content-that-signals-authority/

05/20/2026

We're honored every time a client trusts our team to share their story. “Cattle Calling” has been an incredible docuseries collaboration produced by National Cattlemen's Beef Association and funded by the Beef Checkoff to tell the story of how cattle are raised through the families who raise them. 🐄❤️

“Cattle Calling: Episode 6” (Deseret Ranch) is a 2026 Silver Telly Winner in Film & Shorts - Editing Category. This episode highlights how today’s ranchers continue the legacy of hard work and thoughtful stewardship to take care of the land and all who inhabit it.

We’ve shared the trailer here, but check out the full episode here: www.youtube.com/

Congrats to all our fellow Telly Awards winners! 👏

05/20/2026

We love that our clients trust us with their stories. Out of more than 13,000 entries from all 50 states and 6 continents, the “Choose U” campaign won 2 Telly Awards!

“Choose U” is a 2026 Bronze Telly Winner in Online - Public Interest & Awareness Category AND a Silver Telly Winner in Online - Social Impact Category.

Through empowering personal stories, the “Choose U” campaign by Gilead Sciences is a global educational initiative that encourages people living with HIV to prioritize their long-term health and wellbeing.

We’ve shared a clip of 3 of the videos in the series, but check out all the videos in full here: https://vimeo.com/showcase/11976440

Congrats to all our fellow Telly Awards winners! 👏

05/15/2026

A 1,000-mile ride. Approximately 80 warriors. One powerful tribute to courage, camaraderie and 250 years of American history.
 
4media group teamed up with our client Wounded Warrior Project® () to help share the story of Soldier Ride 250, a special anniversary edition of WWP’s adaptive cycling experience that brings veterans together on the road to build connection, community and resilience. 🚴
 
From May 14–29, riders will travel up the East Coast from WWP headquarters in Jacksonville, Florida to the FDNY Memorial Wall in New York City, stopping at iconic American landmarks along the way.
 
In a recent Satellite Media Tour, retired Army Capt. Kelly Elmlinger, a Paralympic triathlete and Soldier Ride 250 participant, shared what makes this journey so meaningful: the chance to be surrounded by fellow veterans, encourage one another and help others through the experience.
 
4media is proud to support WWP and in helping bring these stories of service, strength and connection to audiences across the country.
 
Thank you to outlets like for helping share this story.
 
To learn more about Soldier Ride 250 or Wounded Warrior Project programs, visit woundedwarriorproject.org.
 
SMT BroadcastPR

05/15/2026

A 1,000-mile ride. Approximately 80 warriors. One powerful tribute to courage, camaraderie and 250 years of American history.

4media group teamed up with our client Wounded Warrior Project® (WWP) to help share the story of Soldier Ride 250, a special anniversary edition of WWP’s adaptive cycling experience that brings veterans together on the road to build connection, community and resilience. 🚴

From May 14–29, riders will travel up the East Coast from WWP headquarters in Jacksonville, Florida to the FDNY Memorial Wall in New York City, stopping at iconic American landmarks along the way.

In a recent Satellite Media Tour, retired Army Capt. Kelly Elmlinger, a Paralympic triathlete and Soldier Ride 250 participant, shared what makes this journey so meaningful: the chance to be surrounded by fellow veterans, encourage one another and help others through the experience.

4media is proud to support WWP and America250 in helping bring these stories of service, strength and connection to audiences across the country.

Thank you to outlets like WAVY TV 10 for helping share this story.

To learn more about Soldier Ride 250 or Wounded Warrior Project programs, visit woundedwarriorproject.org.

05/07/2026

Melanoma is one of the most preventable cancers, so why are so many people still skipping sunscreen?

This Melanoma Awareness Month, new research conducted by Atomik Research on behalf of the Melanoma Research Alliance (MRA) highlights a clear disconnect: while more than 80% of people recognize that prolonged sun exposure increases melanoma risk, about 1 in 4 say they rarely or never use sunscreen when spending time outdoors.

The gap between awareness and action can have life and death consequences.

MRA's message is simple: wear sunscreen—every day, not just at the beach.

Proud to support their life-saving efforts alongside partners like FOX 5 Atlanta.

Big news from 4media group!We’re excited to share a planned leadership transition as we continue to grow:🔹Melissa Elsner...
05/05/2026

Big news from 4media group!

We’re excited to share a planned leadership transition as we continue to grow:
🔹Melissa Elsner has been named CEO
🔹Founder Ed Cyster will focus on M&A and long-term strategic growth

This comes after record performance and as we celebrate 10 years in the U.S. We’re just getting started.

Read more: https://www.globenewswire.com/news-release/2026/05/05/3287686/0/en/4media-group-founder-ed-cyster-transitions-from-ceo-melissa-elsner-named-next-chief-executive-officer.html

🎉 Celebrating Our Incredible Team!This month we’re celebrating seven team members who make 4media shine every day. Your ...
05/01/2026

🎉 Celebrating Our Incredible Team!

This month we’re celebrating seven team members who make 4media shine every day. Your creativity, drive and dedication inspire us all!

🌟 Javier Robles – 9 Years
🌟 Jacob Funchion – 4 Years
🌟 Alison Welz – 3 Years
🌟 Caroline West Nave – 3 Years
🌟 Dawn Voelker – 3 Years
🌟 Gregg Cummins – 3 Years
🌟 Brent Ryan – 1 Year

Thank you for all you do to make an impact for our clients and our team! 🙌

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