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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Identity

Name: Identity
Address: 300 Park, Birmingham, MI, 48009, US
Telephone: (248)2582333

Leave a Mark - 2x National Finalist, PR Agency of the Year We then supercharge communications with big, campaign-style moments to keep the spotlight bright.

Identity is a national public relations, marketing and creative agency that thrives on high expectations. By mobilizing quickly, thinking creatively and providing the highest degree of expert PR counsel at every turn, we help consumer and B2B companies leave a mark. More than 100 companies across a dozen industries trust us to lead and execute their end-to-end communications. Our philosophy connec

ts reputation to revenue by infusing modern PR-style thinking into everywhere companies communicate, resulting in greater trust and unmatched attention. Agency clients include Hudsonville Ice Cream, Motown Museum, Detroit Symphony Orchestra, Gleaners, Olga’s Kitchen, JLL Retail, Easton Town Center, Spartan Investment Group, Aimbridge, DENSO and more. Identity has earned more than 50 national award wins and nominations for our high-impact work, expert PR counsel and agency culture, including Best Crisis Management Campaign, PR Campaign of the Year, Rebranding Campaign of the Year and more. A member of the PRNews Agency Elite Top 120 and finalist for both PRNews Platinum Awards and Ragan’s PR Daily Awards Agency of the Year, Identity is headquartered in Detroit and operates offices in Chicago and Tampa.

08/05/2026

Thanks to Crain’s Detroit Business and Kirk Pinho for covering Identity’s expansion into Tampa and the continued growth of our national agency. Check out the Crain’s website to read more.

Headquartered in Detroit. Serving clients coast to coast.

07/30/2026

A creative design challenge with a moody, sophisticated aesthetic? We’re here for it.

When tasked with crafting the look for Daxton Hotel’s private wine collection, Identity took cues from the sculptural design of Geode Bar & Lounge and the hotel’s signature palette to create labels that feel right at home inside Birmingham’s premier luxury hotel.

07/24/2026

Another big national media win for client Sodexo.

The Wall Street Journal recently included commentary from Brian Carlson, Sodexo’s Chief Technology, Data, Digital and Innovation Officer for North America, in a feature examining how cybercriminals continue to evolve their tactics and why organizations need to stay ahead of emerging threats.

While some national media placements take months of planning, others depend on speed and timing. We quickly leveraged Brian’s experience and insights as The Wall Street Journal’s story developed, resulting in a timely and prominent placement of his executive thought leadership on a rapidly evolving business issue.

07/21/2026

When summer starts, there better be ice cream.

Team Hudsonville Ice Cream returned to Indy to kick off the summer season, complete with a longstanding partnership with 99.5 WZPL and the Smiley Morning Show. With product samples, content capture and experiential marketing boosting our other market-specific tactics, our team heightened visibility in a key Midwest market in line with the most important sales period of the year.

07/17/2026

If you’ve worked with Kyle, you’ve probably left the conversation with a sharper way to tell your story.

That’s why we’re excited to announce Kyle Stuef’s expanded role as Director of Digital and Brand Strategy.

Over the years, Kyle has helped clients bridge the gap between vision and ex*****on, transforming ambitious ideas into clear messaging, memorable positioning and integrated PR, marketing and communications strategies that connect reputation to revenue.

In his expanded role, Kyle will continue to grow Identity’s brand strategy practice, helping organizations define who they are, what they stand for and how to communicate it with clarity. From brand platform development and audience research to messaging, positioning and comprehensive Awareness Plans, he helps clients build stronger brands and bring them to life through modern communications programs that reach the audiences who matter most.

As our clients navigate an increasingly complex communications landscape, this expanded role reflects the growing importance of brand strategy as the foundation for everything that follows.

Congratulations, Kyle. Excited to see what’s next.

07/15/2026

The Identity team was in Austin recently to capture the latest installment of a national thought leadership series for Sands Investment Group, highlighting the expertise and market insights of brokerage teams across the country. The result is a growing library of strategic content that shares local market knowledge, strengthens collaboration across the organization and elevates the voices behind one of the nation’s leading commercial real estate advisory firms.

07/09/2026

AI is reshaping industries in ways many people don’t realize, including how organizations plan menus and operate food service at scale.

Identity partnered with Sodexo, one of the world’s largest food service and facilities management companies, to help communicate its technology leadership and continued growth across its diverse business lines. The result was a feature in Fortune highlighting how AI is transforming everything from menu planning to kitchen operations.

07/06/2026

We’re proud to support this year’s GlobeSt. Women of Influence Conference as an event sponsor and even prouder to see Identity Partner Erin Sabo take the stage.

Erin will join fellow industry leaders for the panel, “Inspiring Down & Managing Up: Invaluable Tools for Effective Communications & Career Growth,” sharing insights on leadership, strategic communications and building strong relationships at every level of an organization.

Looking forward to celebrating the brilliant women who continue to shape the future of commercial real estate.

06/26/2026

Commercial real estate PR is our natural habitat. 🦈

Another successful Power Connections Commercial Real Estate Conference is in the books. From insightful speakers and our Identity-led hospitality panel to conversations on public policy, investment and what’s next for Michigan’s commercial real estate landscape, it was another great opportunity to connect with the people shaping the future of the industry in Detroit and beyond. And yes, we couldn’t pass up the chance to grab a photo with one of TV’s most recognizable sharks.

06/24/2026

Ice cream street team: engaged!

For the past two years, Identity has brought Hudsonville Ice Cream to communities across the Midwest through surprise-and-delight moments built around the brand’s beloved ice cream bars. With stops in Detroit, Nashville, St. Louis, Indianapolis, Louisville and beyond, we combined strategic in-person activations, radio partnerships, digital advertising and earned media outreach to amplify Hudsonville’s visibility in key retail markets.

The ice cream was a huge hit, and we’re back at it again this week.🍦

Address

300 Park
Birmingham, MI
48009

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

(248)2582333

Website

http://www.identitypr.com/

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