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Identity Leave a Mark - 2x National Finalist, PR Agency of the Year We then supercharge communications with big, campaign-style moments to keep the spotlight bright.

Identity is a national public relations, marketing and creative agency that thrives on high expectations. By mobilizing quickly, thinking creatively and providing the highest degree of expert PR counsel at every turn, we help consumer and B2B companies leave a mark. More than 100 companies across a dozen industries trust us to lead and execute their end-to-end communications. Our philosophy connects reputation to revenue by infusing modern PR-style thinking into everywhere companies communicate, resulting in greater trust and unmatched attention. Agency clients include Hudsonville Ice Cream, Motown Museum, Detroit Symphony Orchestra, Gleaners, Olga’s Kitchen, JLL Retail, Easton Town Center, Spartan Investment Group, Aimbridge, DENSO and more. Identity has earned more than 50 national award wins and nominations for our high-impact work, expert PR counsel and agency culture, including Best Crisis Management Campaign, PR Campaign of the Year, Rebranding Campaign of the Year and more. A member of the PRNews Agency Elite Top 120 and finalist for both PRNews Platinum Awards and Ragan’s PR Daily Awards Agency of the Year, Identity is headquartered in Detroit and operates offices in Chicago and Tampa.

Erin and Rachel represented Identity and our real estate practice group at REJournals’ 3rd Annual Michigan Real Estate A...
10/06/2026

Erin and Rachel represented Identity and our real estate practice group at REJournals’ 3rd Annual Michigan Real Estate Awards at the Wabeek Club.

It was a high-energy evening celebrating Michigan’s real estate community and an honor to be nominated for Professional Services Company of the Year alongside so many exceptional organizations.

Congratulations to all the honorees and winners!

10/01/2026

Hold on tight, PRSA Tampa Bay! 🏁

Identity is looking forward to hosting the chapter at The Motor Enclave on Monday for a networking mixer unlike any other — complete with live music and private thrill rides around the track.

See you there. 🔵 ⚫ ⚪

Without question, great PR expertise lives in Detroit. As a leading national agency based in Michigan, Identity was prou...
09/29/2026

Without question, great PR expertise lives in Detroit.

As a leading national agency based in Michigan, Identity was proud to roll out the welcome mat as the evening welcome mixer sponsor and AV sponsor at the PRSA Eastern Central District Conference hosted in the region we call home.

Detroit is home to the largest PRSA chapter in the East Central District and served as a fitting host city for a first-of-its-kind expanded conference that brought together 15 PRSA chapters across six states. Our chapter showed that the professionals that live here embody decades of experience and are doing impactful work that matters.

Thank you to PRSA and everyone who made the trip to Detroit for a great event. We were proud to be a part of it.

Behind the scenes at M1 Concourse, where big things have been taking shape all summer.Identity has been proud to support...
09/25/2026

Behind the scenes at M1 Concourse, where big things have been taking shape all summer.

Identity has been proud to support M1 as the facility’s major multi-million-dollar expansion comes to life, including the addition of metro Detroit’s only one-eighth-mile drag strip. From local media interviews to high-impact digital and social advertising, this is the kind of client work that puts strategy, storytelling and consumer demand in the same lane.

09/23/2026

The City of Sterling Heights is an economic powerhouse within the state of Michigan and home to a rich diversity of employers and industries, ranging from global manufacturing and defense companies to disruptive startups and multigenerational small businesses.

With the support of high-impact programs like VELOCITY, new and growing businesses have access to mentorship, capital, training and incentives. It’s just one of the many reasons why Sterling Heights is an incredible place to start and scale a company.

As part of the Look No Further campaign, this recent video from Identity brings together interviews with entrepreneurs, business owners and economic development leaders who see the city’s momentum up close and recognize the potential still ahead.

Three days of high-impact networking and thought leadership across marketing, leasing, AI and more.Mark and Brandon rece...
09/18/2026

Three days of high-impact networking and thought leadership across marketing, leasing, AI and more.

Mark and Brandon recently joined retail real estate leaders, developers, owners, marketers and partners at ICSC@FLORIDA for conversations around one of the country’s most active CRE and placemaking markets.

From an energizing keynote to Brandon’s panel, “Work Smarter, Market Better: AI Tools Built for the Modern CRE Marketer,” the event offered a sharp look at where the industry is headed and how AI is already shaping the way people and properties tell commercial real estate stories.

Soaking up the last days of summer with Hudsonville Ice Cream and one of our final activation stops of the year. Our tea...
09/15/2026

Soaking up the last days of summer with Hudsonville Ice Cream and one of our final activation stops of the year. Our team handed out hundreds of ice cream bars, bringing the brand to life in a key market.

Thanks for the sweet sendoff, Indianapolis. Until next time. ☀️

Identity is proud to be named a finalist for Professional Service Company of the Year at the 3rd Annual Michigan Real Es...
09/08/2026

Identity is proud to be named a finalist for Professional Service Company of the Year at the 3rd Annual Michigan Real Estate Awards, hosted by REjournals.

For nearly 30 years, our team has partnered with developers, investors, owners, property managers and service providers to help shape the stories behind some of the country’s most ambitious real estate projects. Throughout 2025, Identity generated thousands of media placements in national and real estate-focused outlets and secured hundreds of speaking engagements, articles and awards on behalf of clients and properties throughout the country.

From supporting leasing efforts and in-market municipal conversations to announcing new tenants and driving foot traffic at the project level, our real estate practice continues to lead the way nationally while supporting some of the most visible real estate projects and destinations in our home state.

Congratulations to all of this year’s finalists. We’re looking forward to celebrating together on September 17, 2026.

Identity recently visited Summit School Services in Warrenville, Illinois, for a creative shoot focused on the people, t...
09/01/2026

Identity recently visited Summit School Services in Warrenville, Illinois, for a creative shoot focused on the people, technology and innovation powering one of the nation’s most trusted school transportation providers.

From messaging to hero video storytelling, the goal was simple: show how experienced teams, intelligent technology and real-time insights work together to create a safer, smarter and more responsive student transportation experience every day.

08/25/2026

For more than a decade, Identity has worked alongside signature client Motown Museum as its ambitious expansion moved from vision to reality. Now, with the $75 million project entering its final phases, The Associated Press put a national spotlight on what the expanded museum will mean for Motown’s legacy, Detroit tourism and the city’s cultural footprint.

A major milestone for a long-time client and an incredible Detroit story we’re proud to help tell.

Address

300 Park
Birmingham, MI
48009

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(248)2582333

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