07/29/2026
Getting started smoothly comes down to preparation, and the agencies that move fastest are the ones whose clients show up to onboarding ready. You'll want to pull together your brand assets — logo files, colors, fonts, any existing style guides, and photos or video you want used in content. From there, the agency will need access to your key accounts, including your website, Google Analytics, Google Search Console, your ad accounts, and any social profiles they'll be managing. Beyond the technical stuff, expect to share real background on your business: what you sell, who your ideal customer is, what your sales process looks like, and who your main competitors are. The agency also needs to understand your goals in specific terms — more leads, lower ad costs, better search rankings — along with your budget and any timeline expectations. The more honest and detailed you are in that initial conversation, the less time gets spent guessing and the sooner the work starts producing results.