12/20/2023
Psst...want to hear a secret? A whopping 95% of web traffic goes to the top dogs on the first page of search results. But don’t sweat it, because finding the right keywords can tip the scales in your favor! 🌐
Keywords are certainly not ALL that matters to SEO, but it is of critical importance to align your messaging on your website with the top terms that you want the pages and overall content of your site to be found for on search engines. Doing the keyword research up front to learn more about what people are looking for as it relates to what you do is a great place to start. There are many free and paid tools out there to help you do this, but one thing you can easily do is just do a simple Google search and see what the words are that appear in the search results. What are your competitors saying in their titles, descriptions, content, etc…? What are the “People also ask” results on the page telling you? What “Related Searches” are you seeing? You can learn a lot just by searching for what you do or offer.