Stamats

12/29/2025

Some of the most powerful campus stories aren’t meant to be skimmed.

They’re meant to be heard.

That’s why podcasting continues to earn its place in the marketing mix for colleges and universities.

When done well, a podcast:

▪️ Builds trust through real voices and real stories
▪️ Reaches multiple audiences with a single episode
▪️ Creates deeper engagement measured in minutes, not seconds
▪️ Fits naturally into your broader content ecosystem

Podcasting is about purpose, consistency, and human connection.

And getting started doesn’t have to be complicated.

1 - Start with a clear goal.

2 - Know who you’re speaking to.

3 - Keep the setup simple.

4 - Choose a cadence you can sustain.

Make episodes accessible and discoverable with transcripts and captions.

One story can fuel blog content, social video, email, and long-term SEO value.

If your campus has stories worth telling. And it does. Podcasting is a powerful way to bring them to life.

We recently shared a practical guide on building a campus podcast strategy that lasts.

The link is in the comments.

Start with one story. Build from there.

12/19/2025

Happy Holidays from Stamats.

This season is a reminder that the most meaningful work is built on relationships.

We’re thankful for every conversation, collaboration, and campus connection that made this year special.

From all of us, we wish you a well-earned pause as you head into the new year.

We can’t wait to continue the work together in 2026.

12/17/2025

Are you grappling with a decision about whether it’s time for a website redesign? Or do you know in your heart it is, but you aren’t sure how to make the case? Then check out Kelly O’Brien’s latest article on “6 Signs It’s Time for a Redesign.” Get meaningful guidance on judging your site’s health, along with simple steps to start the process.
https://www.stamats.com/insights/website-redesign-timing/

12/12/2025

Does AI make things clearer in higher ed, or more confusing? It's all in how you use it. 😎

Jeff Dillon, Founder & CEO, of EdTech Connect, drops AI and tech stack facts with Stu Eddins and Mariah Tang on the ✨ first episode ✨ of Season 2: Did I Say That Out Loud?

🎙️ Listen to the episode: https://bit.ly/4q995WT

12/03/2025

Ever leave a meeting wondering if everyone agreed—or just nodded politely?
Try the Thumbs Up/Thumbs Down technique! It’s simple, visual, and gets every voice heard—whether you’re onsite or remote.

✅ Quick way to gauge alignment
✅ Encourages real participation
✅ Works for teams and clients alike

Learn how to make meetings more engaging:

Boost engagement in meetings with a simple thumbs up/down technique that ensures every voice is heard—onsite or remote.

11/25/2025

Say goodbye to Random Acts of Content! In this podcast, content marketing legend Brian Piper shares ways to use AI for good, not evil. Listen now for tips to scale content processes—and reclaim time for your own creativity.

Say goodbye to Random Acts of Content! Brian Piper shares tips to use AI to scale content processes and reclaim time for your own creativity.

11/19/2025

If your SEO hasn’t gotten attention lately, start here.

In this quick breakdown, we cover 10 essential fixes that boost visibility, improve search performance, and help students actually find your programs:

1️⃣ Google your own programs
2️⃣ Add location to title tags
3️⃣ Clean up DNS and URL versions
4️⃣ Move from HTTP to HTTPS
5️⃣ Improve site speed
6️⃣ Claim and maintain Google Business Profile
7️⃣ Double-check your robots.txt
8️⃣ Use Google Search Console
9️⃣ Keep your XML sitemap clean and current
🔟 Write clear, unique metadata

These fundamentals still move the needle—especially for colleges, universities, and healthcare organizations with complex sites and big enrollment goals.

📌 Read the full blog: https://www.stamats.com/insights/10-tips-smarter-seo/

11/18/2025

11/18/2025

Strong SEO and AI visibility don’t come from producing more content—
they come from creating focused content.

These 6 tips can help you narrow your niche, strengthen your owned media strategy, and build long-term engagement.

Swipe through the carousel for a quick, practical guide 👉

11/07/2025

Video is the way forward in healthcare marketing. In fact, it’s our responsibility as servant journalists to reach patients with the information they need. Marion Abrams, Director of Content at Dartmouth Health, shares legendary video storytelling tips with Stu Eddins and Mariah Tang in this episode of Did I Say That Out Loud?
Listen now: https://www.stamats.com/insights/video-storytelling/

11/07/2025

Here are 5 ways to get found.

11/04/2025

Every touchpoint counts.

Every email, text, and form submission shapes how students feel about your institution.

Get it right, and you move them closer to enrollment.

Get it wrong, and you might lose them.

On The Application with Allison Turcio, Stamats’ Lisa Starkey-Wood, Sr. Director of Digital Strategy, breaks down what it takes to nurture prospective students effectively.

From “day-zero” responses to building smarter communication sequences that keep your funnel strong.

Here’s what you’ll learn:

✅ Why a same-day (or faster) response is non-negotiable

✅ How to map communications by stage and student type

✅ Why your thank-you page might be the most overlooked conversion point

✅ How mystery shopping your own funnel can reveal quick wins

“Don’t let silence be your first impression.” — Lisa Starkey-Wood

Listen now on The Application with Allison Turcio by following the link in the comments.