Stamats

08/05/2026

Sometimes the most powerful part of an interview comes after you’ve covered the “important” questions.

Christopher Lott, Senior Digital Writer at Stamats, shares why he always asks experts what motivates them and what keeps them coming back to their work. That answer is often where the real story is hiding

07/28/2026

If there was one theme that kept coming up at eduWeb Summit this year, it was this: make the student journey simpler.

Kristin Nichols and Laura Rudolph showed how clearer communication helps students navigate complex decisions with confidence.

Peter Cropper challenged us to think beyond marketing and align the entire student journey.

Toni Marie Perilli proved that fewer, more relevant communications can actually increase engagement.

Natalie Tripp Ipson and Chadwick Little shared how BYU created a campaign people wanted to participate in, generating authentic content at scale.

And Jeff Holeman reminded us that if you're entering a new market, awareness comes before enrollment.

Those are just a few of the ideas that stuck with me.

If you want a deeper dive into each session and some practical takeaways you can apply on your own campus, we've linked our full recap in the comments.

What your biggest takeaway from eduWeb?

12/29/2025

Some of the most powerful campus stories aren’t meant to be skimmed.

They’re meant to be heard.

That’s why podcasting continues to earn its place in the marketing mix for colleges and universities.

When done well, a podcast:

▪️ Builds trust through real voices and real stories
▪️ Reaches multiple audiences with a single episode
▪️ Creates deeper engagement measured in minutes, not seconds
▪️ Fits naturally into your broader content ecosystem

Podcasting is about purpose, consistency, and human connection.

And getting started doesn’t have to be complicated.

1 - Start with a clear goal.

2 - Know who you’re speaking to.

3 - Keep the setup simple.

4 - Choose a cadence you can sustain.

Make episodes accessible and discoverable with transcripts and captions.

One story can fuel blog content, social video, email, and long-term SEO value.

If your campus has stories worth telling. And it does. Podcasting is a powerful way to bring them to life.

We recently shared a practical guide on building a campus podcast strategy that lasts.

The link is in the comments.

Start with one story. Build from there.

12/19/2025

Happy Holidays from Stamats.

This season is a reminder that the most meaningful work is built on relationships.

We’re thankful for every conversation, collaboration, and campus connection that made this year special.

From all of us, we wish you a well-earned pause as you head into the new year.

We can’t wait to continue the work together in 2026.

12/17/2025

Are you grappling with a decision about whether it’s time for a website redesign? Or do you know in your heart it is, but you aren’t sure how to make the case? Then check out Kelly O’Brien’s latest article on “6 Signs It’s Time for a Redesign.” Get meaningful guidance on judging your site’s health, along with simple steps to start the process.
https://www.stamats.com/insights/website-redesign-timing/

12/12/2025

Does AI make things clearer in higher ed, or more confusing? It's all in how you use it. 😎

Jeff Dillon, Founder & CEO, of EdTech Connect, drops AI and tech stack facts with Stu Eddins and Mariah Tang on the ✨ first episode ✨ of Season 2: Did I Say That Out Loud?

🎙️ Listen to the episode: https://bit.ly/4q995WT

12/03/2025

Ever leave a meeting wondering if everyone agreed—or just nodded politely?
Try the Thumbs Up/Thumbs Down technique! It’s simple, visual, and gets every voice heard—whether you’re onsite or remote.

✅ Quick way to gauge alignment
✅ Encourages real participation
✅ Works for teams and clients alike

Learn how to make meetings more engaging:

Boost engagement in meetings with a simple thumbs up/down technique that ensures every voice is heard—onsite or remote.