The Sound

The Sound Exploration | Strategy | Innovation LinkedIn: http://www.linkedin.com/company/thesound
Slideshare: http://www.slideshare.net/thesound

The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver.

We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Specialties
Consumer & category exploration, Insight, ideas and innovation, Brand strategy & positioning, New Product Development, Qualitative research, Communications & creative strategy, Film & visual storytelling, Brand architecture & brand development.

06/11/2026

Is your brand one people just use, or one they actually feel something about? We bridge that gap with fearless empathy to uncover the unspoken truths that truly connect your brand with people.

In our latest case study, we helped a tech company understand the mindsets, attitudes and experiences of AI among late a...
06/09/2026

In our latest case study, we helped a tech company understand the mindsets, attitudes and experiences of AI among late adopters.

Read more here: https://hubs.ly/Q04kKwJX0

06/01/2026

From all of us here at The Sound Happy Pride Month! As we celebrate the joy and vibrancy of the LGBTQ+ community this month, we also want to honor the history, the activists, and the resilience that paved the way. At The Sound we remain committed to fostering an inclusive environment where everyone feels safe, valued, and seen.

Sound Check, Sound Check! Our very own Dr. Russ Wilson, Head of UK in Research and Consulting will be taking the stage a...
05/13/2026

Sound Check, Sound Check! Our very own Dr. Russ Wilson, Head of UK in Research and Consulting will be taking the stage at the YMS Conference in London on May 21st! Be sure to stop by and attend his presentation, The Punctuation of Consumption (And How 2 Dots are Reshaping Culture and Commerce). Don’t miss this opportunity to connect with Russ while he is there!

When it comes to consumer behavior, the "moment of choice" is just the final act of a much longer story. Long before som...
05/07/2026

When it comes to consumer behavior, the "moment of choice" is just the final act of a much longer story. Long before someone reaches for a brand, their decision has been shaped by a silent web of psychological, social, and personal forces. From subconscious biases to cultural anchoring, these invisible drivers dictate behavior in ways most people never notice.

Read more: https://hubs.ly/Q04fPW470

Address

730 N Franklin Street Suite 603
Chicago, IL
60654

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+13122651775

Website

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