The Sound

The Sound Exploration | Strategy | Innovation LinkedIn: http://www.linkedin.com/company/thesound
Slideshare: http://www.slideshare.net/thesound

The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver.

We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Specialties
Consumer & category exploration, Insight, ideas and innovation, Brand strategy & positioning, New Product Development, Qualitative research, Communications & creative strategy, Film & visual storytelling, Brand architecture & brand development.

06/01/2026

From all of us here at The Sound Happy Pride Month! As we celebrate the joy and vibrancy of the LGBTQ+ community this month, we also want to honor the history, the activists, and the resilience that paved the way. At The Sound we remain committed to fostering an inclusive environment where everyone feels safe, valued, and seen.

Sound Check, Sound Check! Our very own Dr. Russ Wilson, Head of UK in Research and Consulting will be taking the stage a...
05/13/2026

Sound Check, Sound Check! Our very own Dr. Russ Wilson, Head of UK in Research and Consulting will be taking the stage at the YMS Conference in London on May 21st! Be sure to stop by and attend his presentation, The Punctuation of Consumption (And How 2 Dots are Reshaping Culture and Commerce). Don’t miss this opportunity to connect with Russ while he is there!

When it comes to consumer behavior, the "moment of choice" is just the final act of a much longer story. Long before som...
05/07/2026

When it comes to consumer behavior, the "moment of choice" is just the final act of a much longer story. Long before someone reaches for a brand, their decision has been shaped by a silent web of psychological, social, and personal forces. From subconscious biases to cultural anchoring, these invisible drivers dictate behavior in ways most people never notice.

Read more: https://hubs.ly/Q04fPW470

At The Sound, we’re in the business of storytelling… not reporting findings (you can go to AI for that ;)Here’s the diff...
05/05/2026

At The Sound, we’re in the business of storytelling… not reporting findings (you can go to AI for that ;)

Here’s the difference…

In our latest case study, we identified and illuminated the highest opportunity segments of net new patients, for a lead...
04/30/2026

In our latest case study, we identified and illuminated the highest opportunity segments of net new patients, for a leading healthcare system.

Read more here. https://hubs.ly/Q04f0LVX0

When you try to speak to "everyone," your message gets diluted and your brand blends into the background. Narrowing your...
04/21/2026

When you try to speak to "everyone," your message gets diluted and your brand blends into the background. Narrowing your focus isn't about limiting your potential. It’s about sharpening your edge.
By targeting the right audience, you stop wasting budget on noise and start building deep resonance with the people who actually drive growth.

Read more here: https://hubs.ly/Q04cWltQ0

Huge shout-out to our VP of Quantitative Research & Consulting, Michelle Castle, and Senior Manager, Daisy Martinez, for...
04/16/2026

Huge shout-out to our VP of Quantitative Research & Consulting, Michelle Castle, and Senior Manager, Daisy Martinez, for absolutely crushing their presentation at The Quirk's Event Chicago! Along side the wonderful Maureen Windisch, Sr. Manager Business Insights and Data Analytics, Midwest Dairy.

They took the stage with Midwest Dairy and Dairy Max to review U.S. research into the habits and preferences of consumers who are actively engaged in adding protein to their daily diet. Bringing the perfect mix of high-level strategy and real-world application.

We’re so proud to have these two representing us and sharing our approach with the industry. Welcome home, team!

New hire alert! We’re thrilled to officially welcome Kaylan Baxter to the crew as our newest Senior Manager in research ...
04/09/2026

New hire alert! We’re thrilled to officially welcome Kaylan Baxter to the crew as our newest Senior Manager in research and consulting. We’re big believers that a team is only as good as the people in it, and Kaylan is a perfect fit for our mission and our culture. Help us give them a warm welcome!

What makes for good storytelling? This is something we’ve thought a lot about at The Sound. One would argue almost obses...
03/31/2026

What makes for good storytelling? This is something we’ve thought a lot about at The Sound. One would argue almost obsessively.

Here are some things we've learned along the way that help us tell stories that truly make a difference for brands we work with.

Click here to read more: https://hubs.ly/Q0492Csd0

Address

730 N Franklin Street Suite 603
Chicago, IL
60654

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+13122651775

Website

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