The Sound

The Sound Exploration | Strategy | Innovation LinkedIn: http://www.linkedin.com/company/thesound
Slideshare: http://www.slideshare.net/thesound

The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver.

We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Specialties
Consumer & category exploration, Insight, ideas and innovation, Brand strategy & positioning, New Product Development, Qualitative research, Communications & creative strategy, Film & visual storytelling, Brand architecture & brand development.

Welcome back! Liz Williams, our newest VP of Human Insights & UXR. We are so excited to have Liz back in The Sound famil...
08/25/2026

Welcome back! Liz Williams, our newest VP of Human Insights & UXR. We are so excited to have Liz back in The Sound family. Liz brings brings a wealth of experience and sharp industry instincts. We are thrilled to see all of the brilliant value she brings out here at The Sound.

We are hiring! Come join our wonderful team and check out our great quantitative opportunity.Read more here: https://hub...
08/19/2026

We are hiring! Come join our wonderful team and check out our great quantitative opportunity.

Read more here: https://hubs.ly/Q04tC-BD0

08/18/2026

When convenience erodes active decision-making, choosing brands isn't just challenged—it's redefined. If more brands start to become invisible which direction do you go? Read more here: https://hubs.ly/Q04tgQ9G0

Big news! Our CEO, Simon Dannatt, will be attending the Corporate Researcher's Conference in Chicago on September 15th-1...
08/13/2026

Big news! Our CEO, Simon Dannatt, will be attending the Corporate Researcher's Conference in Chicago on September 15th-17th! Looking forward to discussing key topics and connecting with the community. Let us know if you'll be there and don't miss out on chatting with Simon!

What does it mean for consumers, brands and culture at large if we stop actively choosing the things we bring into our l...
08/12/2026

What does it mean for consumers, brands and culture at large if we stop actively choosing the things we bring into our lives? If more moments become commoditised? If more brands start to become invisible?
Read more here:
https://hubs.ly/Q04sHqpZ0

Written by our wonderful Head of UK, Dr. Russ Wilson.

Please help us in welcoming our newest member of our team, Alejandra Ruiz. She is our fantastic Associate Director in Qu...
08/05/2026

Please help us in welcoming our newest member of our team, Alejandra Ruiz. She is our fantastic Associate Director in Quantitative Research. We are beyond excited to have her on our team!

In our latest case study. We helped a massive oral care company unearth six innovation dig sites.Read more here: https:/...
07/30/2026

In our latest case study. We helped a massive oral care company unearth six innovation dig sites.

Read more here: https://hubs.ly/Q04rkd1V0

Tired of tossing your budget into an innovation black hole, just hoping that something sticks? Too many brands fall into...
07/14/2026

Tired of tossing your budget into an innovation black hole, just hoping that something sticks? Too many brands fall into the trap of inventing a product first and then searching for an audience. It’s time to flip the script.

By using the 4Cs Framework (Company, Culture, Consumer, and Category) to tap into what is relevant in culture and resonates with consumers, you can discover exactly what people actually want before you start building.

Stop chasing trends, start innovating with meaning! Read our latest post to learn how. Read more here: https://hubs.ly/Q04pv1H90

In our latest case study, we helped a major retail company design a new approach to developing flavor concepts.Read more...
07/09/2026

In our latest case study, we helped a major retail company design a new approach to developing flavor concepts.

Read more here: https://hubs.ly/Q04p1MfQ0

In our latest case study, we helped a leading blockchain platform move beyond their initial assumptions and general posi...
06/23/2026

In our latest case study, we helped a leading blockchain platform move beyond their initial assumptions and general positioning to become a true category leader.

Learn more here: https://hubs.ly/Q04mj_tb0

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Address

730 N Franklin Street Suite 603
Chicago, IL
60654

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+13122651775

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