Fieldwork, Inc.

10/08/2026

People are notoriously unpredictable... We change our minds. We contradict ourselves. We say one thing and do another. And that's exactly what makes qualitative research so valuable.

Synthetic respondents can reproduce patterns based on existing information. But what about the behaviors that don't fit the pattern? What about digger deeper into the WHY?

Research isn't just about confirming what we already know. It's about discovering what we don't.

Here's what we risk when we remove humans from the research process:
https://hubs.la/Q04zD4_b0

Can synthetic respondents replace real people in qualitative research? Explore the risks of AI-generated responses and why human recruitment still matters.

10/06/2026

We’re proud to celebrate TWO of our very own, Sarah Kotva and Aryn Korpalski, for being named to the Insights250!

If you know Sarah and Aryn, you know just how well deserved this recognition is. Their passion for this industry, the people in it, and the work we do shows up every day, and we love seeing them recognized for it.

Help us celebrate Sarah and Aryn by showing this post some love!

09/21/2026

We’ve been getting more questions about AI and participant recruitment.

How are we using it? Has it changed how we find people? How much of the process can (or should) be automated?

Our answer is simple: the tools will keep evolving. But people have always been at the center of how Fieldwork recruits.

We dig into why in this blog: https://hubs.la/Q04xQb8c0

Explore how Fieldwork blends AI with human expertise in participant recruitment, ensuring the right people are at the center of qualitative research.

09/11/2026

➡️ Follow the line... It leads straight to Insights Association's CRC 2026.

Sarah is headed to Chicago next week, and we’d love to know who else is making the trip.

09/02/2026

We’ve shared that a new Fieldwork New York City is coming... What we haven’t shared is exactly what’s inside. 👀
Until now.

We’re finally revealing more about our new space on Avenue of the Americas, including some pretty exciting facility details, a few features designed specifically around the research our clients are doing, and just how much more we’ll be able to support.

We’ve been waiting to share this one.

Take a first look at what’s coming to Fieldwork New York City: https://hubs.la/Q04wm8db0

Discover Fieldwork's new research facility in Manhattan, designed to enhance qualitative studies with flexible spaces and innovative features for diverse research needs.

08/31/2026

We’re excited to have Rachel and Sarah representing Fieldwork at ESOMAR Congress this week!

There’s nothing quite like bringing the global insights community together in one place. And in Valencia? Even better.

If you’re at Congress, be sure to say hello to Rachel and Sarah! Rumor on the street is that they have goodie bags 🤫

08/05/2026

Turns out... insights is kinda chic 😉

What would you add?

07/10/2026

Well, that was fun!

Another Global Focus Group Day is in the books, and once again, we're amazed by how many people took the time to celebrate.

We believe deeply in the value of in person research, but yesterday reminded us that what makes it special isn't the methodology. It's the people.

Thank you for sharing your experiences, memories, favorite projects, and reasons you do this work.

YOU are the reason this day continues to grow year after year.

Cheers to keeping research human!

Same time next year?

07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #5: Why It Matters

Why do we celebrate Global Focus Group Day?
Because understanding people matters.

Here’s what we know:
The research landscape will continue to evolve.
New technologies will emerge.
Methodologies will adapt.
The way we gather insights will keep changing.

But the need to understand what people think, feel, need, and value isn't going anywhere.

When organizations need to move beyond assumptions, they turn to research. When they need to understand the why, they turn to people. That's what we're celebrating today.

The future of insights may be shaped by new tools and technologies, but it will always be FUELED by people.

07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #4: The Fuel Behind the Insights

If you haven’t heard, this year's Global Focus Group Day theme is Insights Fuel.

Behind every successful research project is an entire ecosystem of people making it happen. Researchers. Moderators. Recruiters. Respondents. Field managers. Facility teams. Consultants. Strategists. Clients. Association leaders. Event organizers.

The insights industry runs on your expertise and energy.

Today, we celebrate all of you. Thank you for continuing to invest in our industry!