Fieldwork, Inc.

Fieldwork, Inc. Your qualitative research support system. Focus on the research. We'll do the rest.

Turns out... insights is kinda chic 😉What would you add?
08/05/2026

Turns out... insights is kinda chic 😉

What would you add?

Well, that was fun!Another Global Focus Group Day is in the books, and once again, we're amazed by how many people took ...
07/10/2026

Well, that was fun!

Another Global Focus Group Day is in the books, and once again, we're amazed by how many people took the time to celebrate.

We believe deeply in the value of in person research, but yesterday reminded us that what makes it special isn't the methodology. It's the people.

Thank you for sharing your experiences, memories, favorite projects, and reasons you do this work.

YOU are the reason this day continues to grow year after year.

Cheers to keeping research human!

Same time next year?

GLOBAL FOCUS GROUP DAY CELEBRATION #5: Why It MattersWhy do we celebrate Global Focus Group Day?Because understanding p...
07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #5: Why It Matters

Why do we celebrate Global Focus Group Day?
Because understanding people matters.

Here’s what we know:
The research landscape will continue to evolve.
New technologies will emerge.
Methodologies will adapt.
The way we gather insights will keep changing.

But the need to understand what people think, feel, need, and value isn't going anywhere.

When organizations need to move beyond assumptions, they turn to research. When they need to understand the why, they turn to people. That's what we're celebrating today.

The future of insights may be shaped by new tools and technologies, but it will always be FUELED by people.

GLOBAL FOCUS GROUP DAY CELEBRATION #4: The Fuel Behind the InsightsIf you haven’t heard, this year's Global Focus Group...
07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #4: The Fuel Behind the Insights

If you haven’t heard, this year's Global Focus Group Day theme is Insights Fuel.

Behind every successful research project is an entire ecosystem of people making it happen. Researchers. Moderators. Recruiters. Respondents. Field managers. Facility teams. Consultants. Strategists. Clients. Association leaders. Event organizers.

The insights industry runs on your expertise and energy.

Today, we celebrate all of you. Thank you for continuing to invest in our industry!

07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #3: The Power of Human Connection

In a world increasingly filled with the artificial and counterfeit, the desire for real connection isn't fading. It's growing.

A recent iHeartMedia study found that:
- 86% of adults say physical proximity to other humans makes them feel safer
- 90% believe trust cannot be replicated by AI
- 95% value knowing someone cares
- 92% believe technology cannot replace meaningful relationships

That's not a case against technology. It's a reminder that people still crave human connection.

That's exactly why in person research continues to matter. When we need to understand the why behind behavior, there is tremendous value in bringing people together, making them feel safe, listening carefully, and creating space for real conversation.

Today, we're celebrating the power of human connection and the role it continues to play in meaningful insights.

GLOBAL FOCUS GROUP DAY CELEBRATION #2: Honoring the Pioneers & Evolution of Focus GroupsWe celebrate Global Focus Group...
07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #2: Honoring the Pioneers & Evolution of Focus Groups

We celebrate Global Focus Group Day on July 9 in honor of Saul Ben Zeev's birthday.

Saul was a true pioneer in qualitative research who helped transform the focus group from a conversation held in ordinary conference rooms into the purpose-built research environments we know today. And he wasn't alone. He was part of a generation of pioneers who believed that understanding people starts with listening to them in a comfortable, welcoming space.

A lot has changed since those early days.

Facilities have evolved.
Recruitment has evolved.
Technology has evolved.

Yet the fundamental idea remains remarkably simple: bring people together, ask thoughtful questions, and listen. Decades later, we're still proving them right.

GLOBAL FOCUS GROUP DAY CELEBRATION #1: The Impact of Focus GroupsGlobal Focus Group Day starts with a simple reminder: ...
07/09/2026

GLOBAL FOCUS GROUP DAY CELEBRATION #1: The Impact of Focus Groups

Global Focus Group Day starts with a simple reminder: the focus group is still one of the most powerful tools in the research toolbox.

Not because it's the answer to every research question… But because when organizations need to understand the why behind behavior, there is tremendous value in bringing people together.

Every week, researchers uncover insights that reshape products, influence strategy, challenge assumptions, and create better experiences.

That's the impact of a human-to-human conversation.

It's here. Happy Global Focus Group Day!Throughout the day, we'll be sharing reflections on the impact of focus groups, ...
07/09/2026

It's here. Happy Global Focus Group Day!

Throughout the day, we'll be sharing reflections on the impact of focus groups, the pioneers who helped shape our industry, the power of human connection, and the people behind the insights.

We hope you'll join us and share your story on LinkedIn!

Tell us about:
- The focus group you'll never forget
- A project that changed your perspective
- How you found your way into this industry
- Someone who has inspired or mentored you along the way
- Why understanding people matters to you

Be sure to tag Fieldwork so we can celebrate and amplify your post.

Let's make some noise for an industry that spends most of its time helping others be heard.

Tomorrow is Global Focus Group Day and we'll be celebrating the conversations, connections, and people that continue to ...
07/08/2026

Tomorrow is Global Focus Group Day and we'll be celebrating the conversations, connections, and people that continue to fuel our industry.

Take a moment to recognize a colleague, share a favorite research story, post a behind-the-scenes photo, or simply reflect on a conversation that changed the way you think.

However you celebrate, don't forget to tag your posts with and so we can celebrate alongside you.

See you tomorrow.

Next week, we'll celebrate Global Focus Group Day.It's one of our favorite days of the year because it gives us an excus...
07/02/2026

Next week, we'll celebrate Global Focus Group Day.

It's one of our favorite days of the year because it gives us an excuse to recognize the people who make insights possible.

If you haven't already, start thinking about what you'll share on July 9. We can't wait to see your stories, photos, and favorite moments!

Address

111 E Wacker Drive
Chicago, IL
60601

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+18008634353

Website

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