Novus Media LLC

07/28/2026

We're thrilled to welcome Tori Walden to NOVUS as Vice President, Integrated Client Solutions!

Tori brings 14 years of experience building powerful brand partnerships and driving demand for world-class brands across healthcare, technology, and retail. Her ability to move fluidly between B2C and B2B2C environments while blending audience-first strategy, data-driven optimization, and deep relationship management makes her a perfect fit for our Leadership Team.

Tori hit the ground running and is already making things happen for our clients. Welcome to the team Tori!

07/09/2026

Exciting to see our own Olivier Pepin featured in Grit Daily News.

Olivier sat down with Jordi Lippe-McGraw to share his perspective on how the agency CTO role has fundamentally shifted — from keeping the tools running to sitting at the table where strategy gets decided. His take on why data infrastructure compounds over time, what it really takes to win in the pitch room today, and where the role is headed next is a must-read for anyone in the industry.

At NOVUS, we've been building geography-first intelligence since 1987. Olivier is making sure that intelligence doesn't just keep pace with what's next — it leads it.

Five years ago, the agency chief technology officer was essentially the head of IT: keeping the tools running, managing vendors, and staying out of the way of

06/25/2026

Congratulations to Justin Southern on his well-deserved promotion to Senior Director, Planning!

Justin brings the kind of rigor, curiosity, and quiet leadership that makes everyone around him better — and his impact on some of our most important work speaks for itself. This promotion is a reflection of exactly that.

Justin, the best is absolutely ahead. Here's to what's next! 🎉

06/12/2026

We're excited to welcome Andrew Layman to the NOVUS leadership team as Vice President of Analytics & Data Science.

Andrew joins us to advance our AI-embedded analytics capability — connecting media investment to real business outcomes by activating hyper-local, addressable data to fuel smarter targeting, sharper insights, and faster optimization.

With more than 12 years leading analytics and measurement teams, most recently at PHD Media, Andrew brings the expertise and vision to take our data capabilities to the next level — right down to the neighborhood.

This is what AI-driven, local-first media looks like in action. We couldn't be more excited to have him on board. Welcome, Andrew!

Read the full release here:
https://lnkd.in/gMUrmbQQ

05/19/2026

We're thrilled to announce that NOVUS has been named Media Agency of Record for Ripple Foods! 🌱

Ripple is on a mission to make plant-based nutrition more accessible for families nationwide — and we're proud to help tell that story. We're kicking off with a national campaign behind Ripple Kids, their high-protein, allergen-free milk designed for little ones ages 1-5.

This partnership is a perfect reflection of the work we love to do — connecting purpose-driven brands with the families who need them most. Big things ahead!

https://novusmedia.com/novus-named-media-agency-of-record-for-ripple-foods-as-plant-based-brand-targets-families-nationwide/

04/22/2026

NOVUS is pleased to welcome Olivier Pepin as Chief Technology Officer. Olivier brings deep expertise across data, AI, and platform development, and will play a critical role in advancing how we connect technology, media, and outcomes to drive growth.

NOVUS, the independent agency where media is hyper-personalized and local at scale, named Olivier Pepin its first Chief Technology Officer.