05/29/2026
When was the last time a brand video actually stopped your scroll?
Exactly.
After 13 years and 20,000+ videos out the door at INDIRAP, I can tell you why most never land 👇🏽
The brand makes itself the hero 🫠😭
Stock footage. Drone shots. A founder in a quarter-zip talking about passion.
Nobody believes it. Nobody watches it. Nobody gives AF.
5 fixes that separate the stories that break through from the ones that get scrolled past:
1) Make the customer the hero. Not yourself.
2) Lead with tension. No stakes, no story.
3) Trade adjectives for specifics. "Best-in-class" means nothing. Numbers do.
4) Show proof instead of claiming it.
5) Pick one point and cut everything else.
That's the whole playbook 🏆
Few will run it. That's the opportunity.
Swipe through for the full breakdown.
