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Empower

Name: Empower
Address: Cincinnati, OH, US
Telephone: +15138719454
Price range: $$

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We are Empower®
America’s largest woman-owned media agency From the day we opened our doors in 1985, Empower has always challenged the media status quo.

About Empower Media

America’s largest woman-owned media agency

Our advantage is simple: Clients first – not shareholders. Empower is a highly awarded and respected media agency. We are a multi-year recipient of “Agency of the Year” from MediaPost and Campaign US with honors from Ad Age and Adweek. Our senior and experienced integrated team of Communications Strategy, Media Innovation, Media Planning and Buying, Creative, Marketing Scientists, Influencer Marketing and Data-Analytics work in collaboration on our client’s business daily. Empower’s client tenure rate is unmatched–3X the industry average. Our clients include Tempur Sealy, Wendy’s, Brooks Running, Fifth Third Bank, Gorilla Glue, O'Keeffe's, E.W. Scripps, Jack Link’s, VTech, Bush Brothers, Zaxby’s, GNC, Famous Footwear, Ashley, LIXIL, O-Cedar, Rust-Oleum and RoC Skincare. Empower Media is woman-run (67% female) and woman-owned – making it the largest woman-owned media agency in America. Our offices are in Chicago, Cincinnati, Atlanta, New York, Houston and Palm Beach.

10/14/2026

Digital Out-Of-Home (DOOH) is no longer an emerging piece of the out of home landscape. It is becoming a core part of how brands reach consumers in the real world.
The appeal is clear: digital screens combine the scale and visibility of OOH with the flexibility to change creative, respond to conditions and activate against data in real time.
For advertisers, that means more than simply replacing static billboards with digital screens. It creates opportunities to make OOH more responsive, relevant, and connected to the rest of the media plan.
Empower Ocean’s Aileen Reyes, Director, Media Investment, Local, discussed why the continued growth of DOOH matters.

10/07/2026

Political spending doesn’t just compete for attention. It competes for media inventory.
With corporate political contributions already at a record $646 million and total 2026 political advertising projected to reach $11.6 billion, the pressure on local media markets is building. Broadcast TV remains the largest piece of the political mix, while CTV continues to grow, creating more competition for the same audiences and premium inventory commercial advertisers are trying to secure.
As we move closer to Election Day, the challenge for brands isn’t simply finding inventory. It’s anticipating where demand will tighten and building enough flexibility into the plan to respond.
Empower Ocean’s Christine Oakley, Director, Media Investment, Local, looks at why political spending needs to be treated as a media planning variable, not a last-minute buying problem.

10/01/2026

Weather has always been a contextual signal. But what if it could tell us something about what a consumer is likely to do next?
AccuWeather’s targeting capabilities go beyond current conditions, using first-party weather triggers, location data, and behavioral indices around things like driving, outdoor activity, cold and flu, and indoor entertainment. That creates an opportunity to reach people when the conditions around them make a message more relevant.
For advertisers, the bigger opportunity may be treating weather as a signal of intent, not simply the environment surrounding an ad.
Empower Ocean’s Taylor Reynolds, Director, Digital Media, takes a look at how weather triggers and branded content can create more timely media experiences.

09/22/2026

Virtual concerts were once the novelty. Now, gaming platforms are becoming something more interesting: persistent venues where fans can discover, play, create and experience music together.
From Fortnite Festival and Roblox to GTA Online and Beat Saber, music is increasingly being built into the experience itself rather than simply streamed into it. That creates new ways for artists and brands to engage audiences through gameplay, virtual worlds, artist integrations and social experiences.
The opportunity is shifting from sponsoring a moment to creating something fans actually want to enter, participate in and return to.
Empower Ocean’s Gordon Agunobi, VP, Media Investment, looks at how gaming is changing where fans experience music.

09/16/2026

Retail media is getting a lot more crowded.
Amazon and Walmart may dominate the category, but a growing group of mid-tier commerce networks is making a bigger play for brand dollars. At Ascendant Network’s recent Showcase event, companies including DoorDash, PayPal, Instacart, Macy’s, Home Depot and Albertsons made the case for why their audiences, data and commerce signals belong in broader media plans.
The bigger shift may be that these platforms aren’t positioning themselves solely as performance channels anymore. They’re moving up the funnel, expanding their offerings and competing for a larger role in how brands build audiences and drive growth.
For advertisers, that creates more opportunity, but also more choices and more questions around measurement, incrementality, and value. Empower Ocean’s Stephanie Stanczak, VP, Media Investments, takes a closer look at where retail media is heading next.

09/10/2026

What does NFL fandom reveal about local media?
A new NFL Fandom Index offers an interesting look at where fan engagement runs deepest, ranking markets across everything from apparel purchases and live event attendance to social engagement, radio listening, streaming, and linear TV viewing.
The results are a good reminder that audience size isn’t the only measure that matters. Buffalo, Kansas City and Green Bay lead the rankings, while radio remains particularly strong in several of the NFL’s most passionate markets.
As Empower Ocean Jillian Saul, VP, Media Investments, Local, points out, fans don’t care which platform their team lives on. They follow their passion across radio, TV, streaming, and social. For advertisers, that makes local fan intensity an important consideration when evaluating media opportunities.

09/01/2026

A view is not a view.
Video platforms may all report “views,” but what actually counts as a view can vary significantly across YouTube, TikTok, Meta, and other environments. That makes cross-platform comparisons far less straightforward than they appear.
The better question isn’t just how many views a campaign generated. It’s what those views actually represented, and what happened after they were counted.
Empower Ocean’s Casey Holbrook, SVP, Digital Media and Innovation, provides a closer look at why video measurement needs more context.

08/11/2026

The walls around social advertising are starting to come down.
Pinterest’s move to make premium inventory available through DSPs like DV360 is more than a new buying option. It signals a broader shift toward a more connected media ecosystem, where social can be planned, measured, and optimized alongside display, video, and CTV.
Empower Ocean’s Taylor Reynolds, Director, Digital Media, explains why Pinterest opening its inventory could be an important step toward truly omnichannel media buying.

07/30/2026

For years, marketers treated social and Connected TV as two very different channels. One was built for phones. The other was built for the living room.
That distinction is fading fast.
As social platforms expand onto connected TVs and streaming platforms embrace creator-led content, the line between social and CTV is becoming increasingly blurred. For advertisers, that shift has implications far beyond media buying—it changes how we think about audiences, creative, and the future of video.
Kris Wilhelmsen, VP, Programmatic, looks at why the living room is becoming social’s next frontier.

07/28/2026

The 2026 FIFA World Cup proved something many marketers already suspected: streaming continues to grow, but the biggest live events still deliver unmatched scale on linear television.
The tournament also reinforced that audiences aren’t watching on just one screen. They’re moving between broadcast, streaming, social media, and creator content throughout the match.
Empower Ocean’s Taylor Jarvis, Senior Specialist, Investment, tells us what the World Cup taught us about the future of sports advertising.

Address

Cincinnati, OH

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+15138719454

Website

http://www.empowermm.com/

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