Dean&Co.

We are a full-service creative studio specializing in branding, design and marketing with one simple vision:

Do Good Work with Good People.

09/04/2026

This is what it looks like when a CRE brand has a genuine point of view.

Silo Park in Salt Lake City, is a mixed-use redevelopment built around the historic grain silos that have defined this neighborhood for generations. The brand had to honor that history and carry it forward.

Logo lockup. Color palette. A system built to live everywhere.

09/01/2026

2nd Street District in Austin, TX is one of the city's most dynamic mixed-use destinations. In 2025, the numbers showed it.

182K website visits. 293K page views. 299K Google Ad conversions. 651K people reached through Google Business (up 26.5% year over year).

AMLI Residential came to Dean&Co. with a digital presence that had potential but wasn't converting it. We rebuilt the website with SEO as a strategic priority, launched a Google Advertising program designed around qualified traffic, built out a content and email marketing program, and kept the YouTube channel growing.

This is what a fully integrated CRE digital marketing program looks like, and what it produces.

08/27/2026

Gasworx sits at the edge of Ybor City, a National Historic Landmark District that has been Tampa's cultural heart since 1885. The brand had to honor that history without becoming a museum piece.

We built the Gasworx brand identity from the ground up: strategy, visual system, and the naming architecture for the residential communities within the district: The Stevedore, Olivette, and The Luisa. Each name drawn directly from Ybor's history. Each with a story worth telling.

Place-based branding that means something.

See the work → deancostudio.com/gasworx

08/25/2026

Cherry Lane is redefining Cherry Creek, a mixed-use development from BMC Investments bringing 379 residences and 130,000+ SF of premier retail to one of Denver's most coveted corridors.

For BMC Investments, we designed and developed the website: a digital launch pad that generates excitement, captures leads, and tells the story of a development that's genuinely worth anticipating.

Some projects build a city's future. We build the brand that introduces them to it.

See the project → deancostudio.com/work/cherry-lane

08/21/2026

Our dear friend Mary Welch Fox Stasik coined a phrase we use every single day: Community Over Competition. This is our way of living that out. We highlight fellow creatives doing exceptional work in the built environment because a rising tide raises all ships. The goal has never been to win. It's to make places worth visiting.

Great brand inspiration doesn't always come from commercial real estate.

Carpenter Hotel in Austin, TX, a converted 1948 Carpenters Union Hall, is one of the best examples of environmental branding done right that we've come across. The identity is cohesive from the exterior signage to the wayfinding to the smallest in-room detail. It feels like a place, not a product.

Architect: Specht Novak
Branding: LAND
Developer and Hospitality Group: The Mighty Union
Photos: Carpenter Hotel & dezeen

That kind of thinking, where brand and environment become the same thing, is exactly what we try to bring to every CRE project we work on.

08/18/2026

Across eight Regency Centers properties in California, our social media management program delivered 49 million visits, 10.2 million unique visitors, 2.41 million in total reach, and 6.14 million total views in 2025. That's a 16.2% increase in foot traffic over three years.

Each center, from Serramonte Center in Daly City to Sendero Marketplace in Rancho Mission Viejo, gets its own strategy document. Its own voice. Its own content approach built around the community it serves.

Because no two retail centers are the same. And no two social media programs should be either.

Read how digital marketing drives foot traffic in CRE → deancostudio.com/blog/digital-marketing-drives-foot-traffic-commercial-real-estate

08/14/2026

Braden is a people-first master-planned development in California, 2,667 acres outside Sacramento designed to address the things modern life keeps getting wrong: social isolation, long commutes, housing affordability, and communities where nobody knows their neighbors.

For Somers West, we developed the complete verbal and visual identity for Braden. That started with the brand's purpose statement, values, tagline, and messaging hierarchy, the foundation that gives every piece of future communication a clear direction. From there, we built the visual identity system that carries the brand across every touchpoint the community will ever have.

The tagline: Main Street, Made New.

A filter for every decision the development makes and a marketing concept with legs.

See the work → deancostudio.com/work/braden

08/12/2026

Lewis Retail Centers has been shaping the retail landscape of the Inland Empire for generations, a portfolio of centers that communities across Southern California count on.

We partnered with our long-time collaborators at Wonderful to design and develop a new website for Lewis Retail Centers, taking a Figma-built design and bringing it fully to life on the web.

The result is a site as polished and purposeful as the portfolio it represents.

See the site → lewisretailcenters.com

08/07/2026

A 76% average email open rate. That's not a benchmark, it's what happens when email marketing is done right.

For Senior Care Realty, we migrated the email program to Klaviyo and rebuilt it from the ground up: proper list cleaning, audience segmentation, and automations that actually serve the subscriber.

The result: 88.4% increase in open rate. 40% increase in click rate. A program that's now a core part of how SCR stays visible in the senior care CRE market.

Email marketing is the most underinvested channel in CRE. These numbers show what it's capable of when it's built strategically.

See the full case study → deancostudio.com/work/senior-care-realty

08/05/2026

Medley Marketplace is one of Oklahoma City's most anticipated openings of 2026. A mixed-use adaptive reuse project in Automobile Alley transforming a 1926 Chevrolet Motors building into a culinary marketplace, residential units, office space, and rooftop pickleball courts.

For Pivot, we built the full brand: verbal and visual identity, website, and the social media program that's been building the Medley community, introducing the local chefs, artisans, and makers who will call it home, before a single door has opened.

Some of the best brand work happens before opening day. That's where we live.

See the work → deancostudio.com/work/medley-marketplace

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Denver, CO
80211

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http://deancostudio.com/

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