OpGo Marketing

05/28/2026

A keyword is just the word or phrase someone types into Google when they are looking for something. Keyword research is one of the first things we look at when a new client comes to us for SEO. It is the foundation everything else is built on. Curious where your site stands? Let us find out together. 🔍

05/27/2026

Here is a simple framework that makes planning content way less overwhelming:

80% of your posts should inform, entertain, or connect. Tips, behind the scenes, stories, relatable moments, things that make people stop and engage.

20% can be promotional. Your services, your offers, your wins.

When you flip that ratio and post mostly sales content, people tune out fast. But when you lead with value? They stick around, and they are way more likely to buy when the time is right. 📱

05/26/2026

Before summer hits and people start researching where to spend their time and money, your website needs to be ready for them. Ask yourself:

🌐 Does it load fast on mobile?
📍 Is your contact info easy to find?
📸 Do your photos actually represent your brand right now?
📝 Is the copy clear about what you do and who you help?

If you answered "I am not sure" to any of these, that is where we come in.

05/21/2026

Hot take: your logo is not your brand.

Your brand is how people feel when they interact with your business. It is the words you use, the colors you show up in, the tone of your captions, and the experience someone has from the first time they find you to the moment they become a loyal customer.

A logo is just the beginning. A brand is everything else. Are you building one intentionally, or just letting it happen? 👀

05/19/2026

If your business is not showing up on Google, someone else is getting your customers.

That is not meant to scare you, it is just the reality of local search. SEO is not magic and it is not overnight, but when it is done right it is one of the most powerful long-term investments your business can make.

Here is where most small businesses are leaving visibility on the table:
🔍 Outdated or inconsistent business listings
📝 No blog content or keyword strategy
📱 A website that loads slowly on mobile

The good news? All of this is fixable and is our thing! 😄

05/18/2026

Some people do their job. Nate makes everyone around him better at theirs. 🔥 Nate earned our Matchstick Award for being the kind of teammate you can always count on. Whether it is jumping in on a design challenge, keeping the team's spirits up on a long week, or leading the charge on bringing Figma into our web design process, Nate shows up and delivers. His creativity speaks for itself, but what really sets him apart is his openness to learning, growing, and bringing the whole team along with him. We are lucky to have you Nate!

05/14/2026

It’s still a work in progress, but one of the many projects we were proud to create in collaboration with and for the FMWF Chamber!

The June 9 primary election is approaching, and for many voters, the biggest challenge is knowing where to start.

Local ballots can include a mix of candidates, races and issues that aren’t always easy to track down in one place. Taking time to get informed ahead of Election Day can make a meaningful difference.

To support that, VoteFMWF.org is now live.

This resource was created for voters across Fargo, West Fargo, Horace, Cass County and North Dakota, bringing together the information you need to better understand your ballot before you vote. (Minnesota residents, check back in July as we will be providing information for your election cycle as well.)

It’s a straightforward way to get informed without having to search across multiple sources.

As Election Day approaches, now is the time to take a few minutes to review what’s on your ballot and feel more prepared heading into June 9.

Explore VoteFMWF at https://votefmwf.org/

05/14/2026

A lot of businesses slow down their marketing in the summer because things feel busy. But your customers are still scrolling, still searching, and still making decisions about who to hire and where to spend.

Q3 starts July 1. If you do not have a plan yet, now is the time to build one before you start scrambling!

We help businesses map out exactly where to show up, what to say, and how to make the most of the season ahead. Let's chat. ☀️

05/13/2026

This is what happens when a website gets the refresh it deserves! We brought the Minnkota Windows site up to speed with where their brand is today. Real photos, custom window illustrations, and an interactive color widget so customers can find exactly what they need with zero guesswork. Less confusion. Better experience. More confidence before they ever make a call. 🪟✨

05/12/2026

Scrolling stops in the first two seconds or it does not stop at all. If your posts are not getting engagement, the issue is usually not the content itself, it's the first line.

Here are 3 hook styles to try:
1️⃣ Ask a question your audience is already thinking
2️⃣ Lead with a surprising stat or a bold statement
3️⃣ Call out exactly who the post is for

Remember these tips when you're writing your captions later. ✍️

05/07/2026

You are posting. You have a website. Maybe you are even running ads. So why does it feel like nothing is actually landing? 🤔 Most of the time it comes down to one thing: not knowing exactly who you are talking to. That is where a marketing persona comes in. We broke it all down for you on our latest blog.

Not getting results from your marketing? Discover how defining a clear marketing persona can help you connect, convert, and stop wasting budget.