09/04/2026
Your LSA budget goes where the searches are. Not where you book jobs. ๐
Export 90 days of leads. Group by zip. Compare spend to booked work. You will usually find one or two zips taking 30% of the money and producing 5% of the jobs.
That is $600 per booked job in one place and $150 everywhere else. Same crew, same service, four times the cost.
Cut those zips and your lead count drops a little while your booked jobs go up. That is the trade you want โ you are buying jobs, not leads.
Full 30-minute walkthrough: https://unitedfoundry.com/post/lsa-geo-targeting-cleanup-bad-zip-codes