08/25/2026
We took notes so you don't have to. 📝
These Stories truths come straight from Brock Johnson, and if a few of them sting a little — same.
Here's what the carousel doesn't have room for: Stories aren't a growth tool, they're a retention tool. Feed content is how strangers find you. Stories are how the people who already found you decide whether to stick around, trust you, and eventually buy from you. Two completely different jobs. Stop grading them on the same test.
Which is why "my Story views are down" isn't automatically a crisis. A smaller, warmer audience that actually replies to you is worth more than a bigger one that taps through. Watch replies, DMs, poll votes, and sticker taps before you panic over a view count.
And the practical version of all this: post to Stories consistently, even when it's boring. The behind-the-scenes, the half-finished coffee, the "here's why we made this decision". That's the stuff that builds the trust that makes the sales conversation easy later. Perfection is not the flex here. Showing up is.
We're 4 years into building this thing and the Story that gets us the most replies is still just us talking to the camera with no plan. Make of that what you will.
Save this one for the next time you're overthinking a Story.
