Line One

08/27/2026

TV cameras see clothes differently than we do. Here are three ground rules to follow when dressing for an on-camera appearance:

👚 Stick to solid colors

👔 Wear subtle branding

🚶‍♀️Choose something suited for both standing and sitting

✉️ Share this with a friend who has an upcoming media appearance!

08/19/2026

With four in 10 U.S. adults using AI chatbots to search for information, today’s websites don’t just need to look good. They need to be a source AI can pull answers from.

That’s why Line One created an audit checklist to help you determine if your website is ready for AI search. In five simple steps, you’ll be able to see how your website stacks up.

🔗Don’t wait! Check out the link to start your audit today.

08/18/2026

Oh, the places a career in public relations and marketing take you. Like a landfill. Not the most glamorous destination, but when it’s at the heart of a client’s story, we’ll go anywhere. From planning a photoshoot to shaping the story, we help transform meaningful work into messages that make an impact.

08/12/2026

In a day and age when working from home is all the rage, our team sees the value of being together.

Our flexible work environment includes work-from-home days, but we spend most of our week in the office, working side by side. We think that’s kind of chic.

08/04/2026

Right now, your website is sending signals to AI platforms and those signals influence whether or not your brand gets cited in the answers people are seeing.

We’re kicking off an AI search website audit checklist series to help you find out where your site stands.

Follow along for the full series.

Pew Research Center

07/23/2026

Anyone can take a DISC assessment. Applying it is the real work. Our team turned our results into personalized communication cards — quick reminders of how each of us likes to give and receive feedback, and how we collaborate best. Because knowing your style only matters if you actually use it. What’s your team’s communication hack?

07/21/2026

The real question is no longer whether companies are using AI, but how they’re using it.

In her op-ed published by Inside INdiana Business, Line One Founder and Principal Sarah Holsapple shares why organizations should stop treating AI like a dirty little secret and start having honest conversations about responsible use.

Read the full piece to learn why transparency may be one of the most important AI policies an organization can adopt.

Is AI a dirty little secret? Tuesday, July 21, 2026 06:00 AM EDT By Sarah Holsapple, Founder and Principal, Line One Listen to this story Subscriber Benefit As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now 0:00 0:00 Loading audio file, please wait....

07/16/2026

Public relations is more than just press releases. It’s strategy, relationship-building, storytelling and so much more.

Whether you’re looking to strengthen your reputation, navigate a crisis or elevate your leaders in your industry, our team is here to refine your story and elevate your impact.

07/15/2026

We put down our pens and picked up chopsticks. Last week, the Line One team enjoyed a fun evening around the hibachi grill with our spouses and significant others. We’re grateful for the opportunity to spend time together outside the office and with the people who support our team every day. Who on our team do you think caught the flying shrimp?

07/08/2026

A mandatory hydration break in the office might be a good thing, but the stoppages have become one of the biggest PR storylines during the World Cup.

It’s a reminder that even decisions made with good intentions can become PR headaches when people don’t trust the organization making them.

Need help making sure your message lands the way it should? Message us today.