Russo

06/19/2026

June 19, 1865.

More than two years after the Emancipation Proclamation, freedom finally reached the last enslaved people in Texas.

That delay is part of the story.

So is the resilience. The celebration. The generations who carried it forward.

Juneteenth is about honoring that history. Remembering what it took. Recognizing how far we’ve come. And acknowledging there’s still work to do.

A day of reflection. A day of celebration. A day that deserves to be understood.

06/18/2026

Jeff McCarthy breaks down the decision behind “Bank Five Nine” — honoring 160+ years of legacy while stepping boldly into something modern.

And as Michael Russo puts it: the process is everything. When people are part of it, they believe in it.

Because the best brands don’t just change…they evolve.

Tune in to the full conversation at https://razorbranding.org/from-first-to-five-nine/ or wherever you get your podcasts.

06/17/2026

Join Jaci Russo for “Leveraging AI to Supercharge Your Marketing” — part of Louisiana Economic Development (LEDA)’s DIY Marketing Series. Learn how to create on-brand content faster, build reusable templates, and generate ideas your audience actually cares about.

🗓 July 28 | ⏰ 12:30–2 PM EDT | 💻 Virtual

Walk away with practical tools you can start using immediately. Register now: https://www.eventbrite.com/e/diy-marketing-series-leveraging-ai-to-supercharge-your-marketing-tickets-1990883897330?aff=oddtdtcreator

06/16/2026

Most companies spend a lot of time thinking about the transaction.

The proposal. The contract. The sale.

But that's rarely what customers remember.

They remember whether you returned the call. Whether you made the process easy. Whether working with you felt straightforward or unnecessarily complicated. They remember the experience.

And in a world where competitors can often match your pricing, your services, and even your messaging, the experience may be the one thing they can't easily copy.

If someone recommended your company tomorrow, what story would they tell?

Click below to read more.

Every company completes transactions. Strong brands create experiences. Learn the difference and why it matters for long-term growth.

06/15/2026

Everyone says you need email marketing. But… do you?

Because sending emails just to “stay top of mind” is how you end up in the unsubscribe pile. Fast.

Email works when you have something worth opening.

A clear point of view. Something useful to say. A reason for people to care.

Not just another “checking in” message. If it’s thoughtful, it builds connection. If it’s not, it gets ignored.

So the real question isn’t “Should you be sending emails?” It’s “Would anyone miss them if you stopped?”

Let’s figure out if email actually fits your strategy: brandrusso.com

06/12/2026

Everyone wants to “tell their whole story.”

We get it. You’ve done a lot.

But that’s also how brands end up saying… nothing.

Enter RazorBranding.

06/11/2026

In this clip, Wendy Gugora shares a simple but powerful reminder: you don’t need a stage or a booth to make meaningful connections. Some of the best opportunities come from a casual lunch table and a genuine conversation.

Next time you’re at a conference, skip the safe routine. Go meet someone new. You never know what’s on the other side of “hello.”

Tune in to the full episode at https://razorbranding.org/thought-leadership-growth-strategy/ or wherever you listen to your podcasts.

06/10/2026

Pride Month is a time to celebrate identity, progress, and the freedom to show up as yourself without apology. It’s about visibility and recognition, but also about the history that made both possible.

It honors the people who pushed forward, who challenged what was, and created space for what could be. That progress didn’t happen all at once, and it’s still continuing.

Pride is joy. It’s expression. It’s community. And it’s a reminder that being seen, respected, and valued matters.

It deserves to be celebrated this month, and carried forward every day after.

06/09/2026

Sometimes what looks like a marketing problem is really a clarity problem.

Sales conversations take longer than they should. Marketing is active, but not gaining traction. The company has grown, but the brand still feels like it’s explaining an older version of the business.

That’s usually when more tactics stop helping.

A branding agency should not just make things look better. It should help the business become easier to understand.

If your company feels like it’s working too hard to explain itself, it may be time to ask why. Click below to read more.

Not every company needs a branding agency. Learn when it's time to bring in outside expertise and how the right partner accelerates growth.

06/08/2026

Design with confidence 🎨

Join Michael Russo, Chief Creative Officer at brandRUSSO, for “Graphic Design for Non-Designers” — part of Louisiana Economic Development (LEDA)’s DIY Marketing Series. Learn the fundamentals of great design, create attention-grabbing visuals, and bring your brand to life.

July 14 | 12:30–2 PM EDT | Virtual

Perfect for non-designers ready to level up their visuals and collaborate like a pro. Register now: https://www.eventbrite.com/e/diy-marketing-series-graphic-design-for-non-designers-tickets-1990882925423?aff=oddtdtcreator