Russo

10/21/2026

Downtown WORKshop gives Lafayette teams a place to meet, train, brainstorm and actually get things done, all in the middle of Downtown Lafayette. And yes, sometimes a change of scenery is exactly what it takes to get everyone to stop staring at the same conference room wall.

As a Lafayette-grown agency, we’re always happy to support spaces that bring people, businesses and better conversations together.

Need a new place to get to WORK? Check out Downtown WORKshop → www.brandstateu.com/dt-workspace

10/20/2026

Your homepage doesn’t need to tell people everything about your company. It needs to make the right people understand why they should care enough to keep going.

Read our latest blog to learn more.

Clear homepage messaging, positioning, credibility, and direction can turn your website into a better tool for your brand and your buyers.

10/19/2026

How do you know if your brand is actually working?

Revenue, expenses, and profit are easy to track. Brand performance is harder. Things like trust, consistency, preference, and how you stack up against competitors don’t always fit neatly into a spreadsheet, but they still matter. And they can be measured.

If you’re not tracking how your brand is performing, you’re guessing.

See what stronger brand strategy can do for your business at brandRUSSO.com.

10/16/2026

This National Boss’s Day, we’re celebrating Jaci and Michael Russo, the two people who started BrandRUSSO and have been leading the conversation ever since.

They challenge us to think bigger, question the obvious, push the work further, and never settle for an idea just because it was the first one on the table.

More than two decades after starting this agency, they’re still building, creating, debating, and asking the questions that keep all of us on our toes.

So today, we’ll give the bosses their moment.

Happy National Boss’s Day, Jaci and Michael. Thanks for giving us a pretty great place to do what we do.

Meet the people behind the ideas and see what we’re working on → brandrusso.com

10/16/2026

Happy RUSSO-versary to Jonathan Cazayoux, our Senior Art Director.

Jonathan has a knack for taking an idea and pushing it further. A stronger concept. A smarter visual. A creative direction that makes you wonder why you didn’t see it that way in the first place.

As Senior Art Director, he helps shape how our clients show up in the world, turning strategy into creative work that gets noticed for the right reasons.

And when the first idea isn’t quite there yet? He knows there’s always another round.

Happy RUSSO-versary, Jonathan! Thanks for another year of great ideas, sharp creative, and raising the bar for the work we put into the world.

10/14/2026

Long before someone calls, schedules a meeting, or asks for a proposal, there’s a good chance they’ve already formed an opinion about your brand.

They’ve read the reviews. Asked around. Visited your website. Scrolled through your social media. Maybe even heard your name come up over lunch.

That’s the power of reputation.

You can spend plenty of money telling people what makes your company great, but what others say about you carries a different kind of weight.

Every experience you create either adds to that reputation or takes away from it. And over time, those experiences become the story people tell about your brand.

Make sure it’s a story worth repeating.

Build a brand people trust, remember, and recommend → brandrusso.com

10/13/2026

Your numbers are up. Great.

But did anything actually change for the business?

The best marketing metrics don’t just measure activity. They measure progress.

Click below to read more.

More clicks, likes, traffic, and followers can look great on a report, but are you measuring what actually helps reach real business goals?

10/12/2026

If your marketing is mostly talking about your company, your history, your size, your clients, your projects… you’re probably missing the point.

Your audience wants to know one thing: can you solve my problem?

The strongest brands make customers feel seen, understood, and confident that they’ve found the right solution. Stop making the message about you. Make it about them.

To learn more, visit brandRUSSO.com.

10/09/2026

Downtown WORKspace gives Lafayette professionals a little more flexibility. Set up a private office without the overhead of a traditional space. Give your business a professional address with mail services. Or bring the whole team together in the WORKshop for a meeting, training, retreat or event.

Basically, you get the parts of an office you actually need without paying for a bunch of space you don’t.

Work there. Meet there. Get your mail there. Make Downtown WORKspace work for you.

Explore the options and find your space at Downtown WORKspace → www.brandstateu.com/dt-workspace

10/08/2026

On this episode of He Said, She Said: Razor Branding™, we talk with Jon Star, Director of Marketing at Methods Machine Tools, Inc., a family-owned CNC machinery importer with nearly 70 years in business, about turning marketing from a support function into a revenue-generating part of the company.

We get into building a digital marketing engine from scratch, running a 12-month strategy for a trade show the size of IMTS, why earned media still wins trust in manufacturing, and how Methods balances its own brand with the global partners it represents.

If you're in industrial or B2B marketing, this one's packed with real, practical strategy.

Listen now at https://brandrusso.com/marketing-the-machines/ or wherever you get your podcasts.