Russo

09/04/2026

College Colors Day is the one day when wearing your brand loyalty on your sleeve is pretty much required.

Around the BrandRUSSO office, those colors may spark a little friendly competition. Different schools. Different teams. Different opinions about who’s having the better season.

But we can all agree on one thing: strong brands create loyalty.

The kind that gets people to wear your colors, tell your story, and stick with you year after year.

So today, wear your colors proudly. And maybe try not to judge your coworkers too much for theirs.

Happy College Colors Day from brandRUSSO!

09/03/2026

Meet Mackenzie Wolfe, the newest Brand Developer at brandRUSSO.

Mackenzie is officially joining the team to help turn big ideas, messy challenges and plenty of “we know where we want to go, we just need help getting there” conversations into smart brand strategy.

As a Brand Developer, she’ll work closely with our clients to uncover what makes their brands tick, find opportunities to strengthen their marketing and help keep strategy at the center of the conversation.

We’re excited to have her on board and even more excited to see what she brings to the table.

Welcome to the team, Mackenzie.

09/01/2026

What if your next B2B prospects were already waiting for you when you started your day?
That’s ProspectDaily.

Every morning, you get verified prospects matched to your target audience, why they’re a fit, an intro email written for their business and a LinkedIn connection note.

No hours of research. No giant list you’ll eventually get around to. Just a few good prospects and a clear way to start the conversation.

See how ProspectDaily works and try it free for 7 days → ProspectDaily.com

https://brandrusso.com/prospecting-isnt-the-problem/

When lead generation slows, the assumption is that someone needs to work harder at sales, but volume isn’t the problem - it is friction.

09/01/2026

Happy RUSSO-versary to Michael Russo, our Co-Founder and Chief Creative Officer.

Michael has spent his career proving that great creative isn’t just about making something look good. It’s about finding the idea, the message, and the voice that can change the conversation.

As an art director, copywriter, designer, author, and all-around creative problem solver, he’s helped shape countless brands over the years, including the one with RUSSO on the door.

From co-founding BrandRUSSO to leading the creative work that continues to push our clients forward, Michael has left his mark on just about everything we do.

And after all these years, he’s still asking the same important question: How can we make it better?

Happy RUSSO-versary, Michael. Here’s to the ideas that started it all and all the ones still to come.

08/31/2026

New website. Same results. It happens more often than you'd think.

The problem usually isn't the design. It's that the new site was built on the same positioning as the old one.

In this video, Jaci explains why a website should be the result of a clear strategy, not the beginning of one.

Take the free Market Perception Scorecard: brandrusso.com/mp-scorecard

08/27/2026

Happy Birthday to Christa, our Graphic Designer.

Christa has a talent for turning ideas into visuals that stop people in their tracks. She brings creativity, thoughtful design, and an eye for the details that make brands feel polished, memorable, and unmistakably themselves.

While the rest of us are describing what we have in mind, she's already bringing it to life. Which makes our jobs a whole lot easier.

Help us wish Christa a very happy birthday today!

08/26/2026

From the archives: what happens when your competitor becomes your sister brand?

You still have to market both.

We're revisiting our conversation with Sean Schnipper on what came after Transervice Logistics Inc. merged with Lily Transportation LLC - two legacy brands, one umbrella, and a whole new set of marketing decisions. We talk brand architecture (without rushing to rebrand), merging marketing teams without losing identity, and why trade shows are still a powerhouse when you do them right - including geo-targeting, retargeting, and smart follow-up. And yes, we get into AI: where it helps, where it doesn't, and why humans still matter.

If you're scaling fast or merging brands, this one still delivers.

Listen now at https://razorbranding.org/branding-without-a-rebrand-w-sean-schnipper/ or wherever you get your podcasts.

08/25/2026

Your business can be complicated. Your message shouldn’t be.

Too many brands try to prove their expertise by saying everything at once. The result? Messaging that makes buyers work harder than they should to understand why the company matters.

Simplicity isn’t about dumbing down your message. It’s about knowing what matters enough to leave the rest for later.

Because when people understand you faster, they can remember you faster.

Complex messaging doesn't make your brand sound smarter. Simplicity creates clarity, strengthens positioning and helps buyers understand you.