Infantree

Infantree Full service design studio in Lancaster, PA. We create meaningful brands that delight and inspire.

As a brand, it’s important to know your Woerth (sorry, we had to). When Woerth Motor Co. WOERTH MOTOR CO moved into a ne...
09/04/2026

As a brand, it’s important to know your Woerth (sorry, we had to). When Woerth Motor Co. WOERTH MOTOR CO moved into a new shop and showroom space in Gap, Pennsylvania, they realized it was time for a digital identity that matched their stylish, elevated space. Infantree gave them fresh visuals, an updated color palette, new logo, and a custom site that shows it all off—now they’re back on the road and looking good as new.

Vécu Vécu means “lived” or “experienced” in French—and stepping into this bistro and bakery is quite the experience. Fro...
08/20/2026

Vécu
Vécu means “lived” or “experienced” in French—and stepping into this bistro and bakery is quite the experience. From macarons to croque monsieurs, diners will feel instantly transported to the countryside of Southern France.

The region’s warm Mediterranean climate is ideal for growing citrus like mandarins, oranges, lemons, and yuzu—shades featured heavily in our color palette. With crisp, organic lettering that complements the bright aesthetic, the brand identity feels as appetizing as the menu itself.

RMS RMS | Seamless Technology Integration creates home tech that elevates your daily routine—but not just for the sake o...
08/04/2026

RMS RMS | Seamless Technology Integration creates home tech that elevates your daily routine—but not just for the sake of it. Their goal is to design solutions that are sleek, elegant, and nearly invisible, seamlessly integrating into the way their clients live. It’s all about creating a life and home in harmony.

We designed a catalog that brings this concept to life by posing a few key questions and demonstrating how RMS can enhance the everyday moments that matter most, helping clients envision a home where they can continue doing what they already love.

Because the right technology doesn’t just transform a space—it helps it shine.

Most kids want a dog. Maybe a guinea pig. But Sarah Rus’s kids wanted bees. And bless her heart, she actually brought ho...
07/31/2026

Most kids want a dog. Maybe a guinea pig. But Sarah Rus’s kids wanted bees. 

And bless her heart, she actually brought home a hive. Then, as often happens, she ended up taking care of the new family pets. All 40,000 of them.

When there was too much honey to eat, they gave it away to friends. When there was too much to give away, they came to us for a logo—and Sarah transitioned from backyard beekeeper to busy little business owner.

Honey from the Rock

From Lititz to LA, ATOMIC is the tiny little rocket ship that could. Despite their modest beginnings in the coolest smal...
07/15/2026

From Lititz to LA, ATOMIC is the tiny little rocket ship that could. Despite their modest beginnings in the coolest small town in America, they’re now recognized as an industry giant, working with big names like Nike, MTV, and Warner Brothers. We came into their orbit over a decade ago, taking on a variety of projects big and small. Read the full case study to see how we’ve evolved alongside one of the coolest fabrication/set design/event production companies in the cosmos. 🔗➡️ bio

Ella joined our team as a Junior Designer just a few weeks ago, though her journey with us began back in the fall of 202...
06/30/2026

Ella joined our team as a Junior Designer just a few weeks ago, though her journey with us began back in the fall of 2025 during a West Chester University field trip. As the youngest Infantree recruit, she loves to remind us she was born in 2004—but don’t be fooled by her age. Her talent and wisdom extend beyond her years.

Ella’s eye for design isn’t limited to professional projects. She has a passion for curating eclectic housewares, with a particular fondness for candlesticks, colorful glassware, and unique dishes. We have no doubt that a dinner party at her place would be a masterclass in interior styling.

Welcome to the team, Ella! We’re excited to see all the cool stuff you come up with.

For over two decades, Marcus has been guiding first-time homebuyers toward the right loan and handing over the keys to l...
06/24/2026

For over two decades, Marcus has been guiding first-time homebuyers toward the right loan and handing over the keys to long-term success. But even with a thriving business, Marcus felt like he needed a fresh way to present himself to the world. 

As the face of Fields Mortgage, we developed an identity that mirrors the man behind it: stylish, sophisticated, and approachable. 

Our visual language workshop led us to strong, self-assured typography and a timeless color palette, anchored by a deep charcoal navy and gold accents. Infantree built a custom microsite, featuring a brief introduction to his work and his personal approach to navigating the loan process.

We buttoned it all together with a new logo that really captures the essence of what Marcus does—passing the torch to the next generation and guiding clients across the finish line to home ownership. 
Fields Mortgage Group, LLC

A generous eatery that packs a punch—that’s the M.O. of CAVOLO!, an Italian-American restaurant that has carved out thei...
06/04/2026

A generous eatery that packs a punch—that’s the M.O. of CAVOLO!, an Italian-American restaurant that has carved out their own little slice of downtown Lititz. They already knew they’d be creating a menu rooted in Northern Italian tradition, but they tapped Infantree for help with their branding and visuals (because we do eat with our eyes first, right?). 

Infantree helped CAVOLO! refine their identity—playful, punchy, and a little out there—but still grounded in high-quality, authentic flavors. After all, this is a place that once famously served a pepperoncini martini (and yes, it was actually great). We love how their brand colors and typography really convey the kind of atmosphere you can expect when you step inside their doors—not formal, not fussy, and not a sports bar either—just a great place to eat an authentic pie.
pizza

There’s no short cuts in rebranding, so Infantree gave Clean Cut a whole new look—we trimmed off the excess and built th...
06/01/2026

There’s no short cuts in rebranding, so Infantree gave Clean Cut a whole new look—we trimmed off the excess and built them a new website, featuring a fresh color palette, updated photography, and improved UI/UX. Add in some branded swag and print collateral, and now Clean Cut is keeping their side of the street clean (in more ways than one).

05/21/2026

Logos don’t just come out of thin air. At Infantree, it’s a creative process that has us going back to the drawing board—dozens or even hundreds of times. Here’s a visual storyboard of how we iterated our way to the perfect logo for Clean Cut.

Address

45 N Market Street
Lancaster, PA
17603

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17173998322

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