Open Influence

Open Influence Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share.

Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content.

08/28/2026

Back-to-school season, made a little easier. 🎒✏️ Through our partnership with , these creators are showing how families are getting ready for the new school year, from stocking up on supplies to finding everything on the list without the back-to-school stress.

Our team was on the ground in NYC for Creator Economy Live East! 🗽✨Julie and Jaime spent the past 2 days soaking up insi...
07/29/2026

Our team was on the ground in NYC for Creator Economy Live East! 🗽✨
Julie and Jaime spent the past 2 days soaking up insights from some of the sharpest minds in the industry, with panels featuring speakers from TikTok, Best Buy, Anthropologie, & Comfrt. 🎤

So many great takeaways on where creator marketing is headed, always energizing to be in a room full of people building the future of this industry.

07/24/2026

What does it mean to zill? For these creators, it’s all about finding small, real moments of calm on the good days, the hard days, and everything in between. 🧠✨

Zill (verb): any action to show love to your mind, no matter what kind of day you’re having.

Part of Ad Council’s Love, Your Mind initiative, zill is a new word created with teens, for teens, to make mental self-care feel less like a lecture and more like something you actually do. Whether it’s music, movement, or just sitting in the quiet for a minute, zilling looks different for everyone.

07/10/2026

Power. Performance. Possibility. Together with Carmichael Lynch and Subaru, we tapped into what makes every drive an adventure, all through creators who know how to capture it best. 🚗

Live from with one big takeaway: The brief is broken. And it’s costing brands.By the time it reaches a creator, it’s b...
04/28/2026

Live from with one big takeaway: The brief is broken. And it’s costing brands.

By the time it reaches a creator, it’s been stripped of everything useful. Real direction starts with one question: what emotion do you want this to provoke? Not which audience to target. Which community do you want to feel seen.

People share what says something about them. Give creators the context to tap into that.

Also understood the assignment. Now that’s an activation!🏖️

Stay tuned for our full recap video coming 🔜

04/24/2026

New episode of Meet the Creator is HERE. 🎬✨
This week we sat down with . Forbes 30 Under 30 Class of 2026, creator, and entrepreneur shaping what’s next. 🚀

In this episode, he shares his journey, the mindset behind his success, and what it really takes to build something meaningful in today’s creator economy.

04/24/2026

Creators like , , and brought Xbox’s vision to life in ways only they can, with creativity, style, and authenticity. Together, we turned the world of Kiln into a story worth sharing. 🎮🔥

Last night, Abby and Alexandra joined The Female Quotient Dinner & Dialogue at Alba in Los Angeles, a thoughtful evening...
04/24/2026

Last night, Abby and Alexandra joined The Female Quotient Dinner & Dialogue at Alba in Los Angeles, a thoughtful evening bringing together women across industries to explore AI and its impact on culture, creativity, and everyday life.

A few conversations that stood out: the growing value of imperfection as a marker of authenticity in an AI-driven world, the undeniable momentum of AI across industries, and the importance of actively addressing bias before it gets built into the future at scale.

Beyond the ideas, the evening was a reminder of how powerful intentional, in-person connection can be.

Thank you to The Female Quotient and Cognitiv for creating the space. 🙏

04/22/2026

New episode of Meet the Creator is HERE. 🎬✨

This week we sat down with . Mom, content creator, sister duo, and trailblazer. 🇨🇱

In this episode she opens up about motherhood, what it’s like building something creative alongside her sister, and the journey from TV screens to owning her own space online.

04/15/2026

Slopes, mountain roads, and front row seats at the World Pro Ski Tour. Not a bad weekend. 🎿🏔️

We partnered with Mazda to send NATE DODGE and Georgia Ordway to Aspen for an experience built for the adventurous, and they showed up and delivered. The two got behind the wheel of the Mazda CX-50, caught some incredible skiing, and took in the World Pro Ski Tour all in one epic weekend.

This is what happens when the right creators meet the right brand. Confidence, control, and content that actually lives in the moment.

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Wednesday 12am - 12am
Thursday 12am - 12am
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