The Pollack Group

09/09/2026

Twenty-five years after September 11, the tragedy’s grief and impact continue to be felt throughout New York City.

In this week’s episode of imPRessions, we speak with Cristyne Nicholas, CEO of Nicholas & Lence Communications and former President and CEO of NYC & Company. In the aftermath of 9/11, Cristyne was at the forefront of efforts to rebuild New York City’s $27 billion tourism industry and restore confidence in the city as a destination.

Cristyne shares how communications leaders navigated the extraordinary responsibility of balancing sensitivity and grief with the need to inspire hope, support local businesses, and show the world New York’s resilience.

It’s a powerful, yet an important conversation about strategic communications, leadership and helping a city move forward: https://pollackgroup.com/rebuilding-nycs-pr-post-9-11/

09/08/2026

Nonprofits have to make every marketing dollar count. But where should they actually be investing?

Stefan Pollack and other Forbes experts share the marketing, PR and advertising investments that can help nonprofits increase visibility, strengthen donor relationships and make the most of limited resources.

Read their recommendations: https://pollackgroup.com/lighten-a-nonprofit-directors-load-18-marketing-investments/

Wise nonprofit directors look at communications not just as campaigns but as part of their organization's foundational infrastructure.

09/04/2026

Good music makes the fans, but good marketing is what makes them stay. Here’s how the biggest names in the music industry are using expertly crafted marketing strategies to keep their listeners engaged: https://lnkd.in/p/gvhm_9d5

Good music makes the fans, but good marketing is what makes them stay. Here’s how the biggest names in the music industry are using expertly crafted marketing strategies to keep their listeners engaged.

09/04/2026

When someone asks ChatGPT, Gemini or another AI platform about your industry, does your brand show up? And if it does, what are they hearing?

With Sited, our new AI visibility audit and monitoring solution, we help brands:

See how they show up in AI search and compare to competitors
✨ Understand which sources AI is using and citing
✨ Identify opportunities to improve visibility through PR and content
✨ Create content around the questions audiences are actually asking
✨ Track citations, sentiment and visibility over time

Want to see where your brand stands? Request a mini GEO audit today:

Ensure your brand is cited accurately by ChatGPT, Gemini, and Perplexity. The Pollack Group's GEO services put your narrative at the top of every AI answer.

09/02/2026

The game of golf is timeless. But owned media must be timely. While you drive it down the fairway, let us drive the conversation. Learn more about our expert content services: http://hello.pollackgroup.com/golf

09/01/2026

California’s water supply is facing a growing threat from an invasive species: golden mussels.

Our client SEPRO Scientific recently joined 23ABC Bakersfield to discuss how Kern County water agencies are taking early action to protect critical water infrastructure and agriculture. Check out the segment: https://www.turnto23.com/news/in-your-neighborhood/bakersfield/kern-county-water-agencies-take-early-action-against-golden-mussel-threat-to-water-supply

08/28/2026

Stefan Pollack joined host Peter Woolfolk on the Public Relations Review Podcast to discuss what “structured messaging” actually means: a clear, consistent framework that aligns PR, integrated marketing, and sales so they feel coherent instead of chaotic. See our key takeaways from the conversation: https://pollackgroup.com/why-most-brand-messaging-fails-before-the-campaign-even-launches/

When that message is unclear, inconsistent or disconnected from the audience, even great creative has a difficult job to do.

08/24/2026

Live from Santa Barbara, our client Sonic Fire Tech joined Fox News to demonstrate how its NASA-inspired, infrasound-based fire suppression technology can neutralize ignition without water or chemicals. Recently, Sonic closed its seed financing at $15 million, one of the largest in Ohio history.

08/21/2026

Class is in session. Learn how brands are capitalizing on the back-to-school season and tailoring their marketing to students, parents, and teachers alike: https://www.linkedin.com/pulse/back-to-school-campaigns-worth-studying-thepollackgroup-ppj5c

08/21/2026

The World Cup gave us plenty to talk about. ⚽ Turns out, it also had a few lessons for PR. For example, what can FIFA’s stadium naming challenge teach us about communications in the AI era?

Jennifer Lewis breaks down 6 key takeaways from Muck Rack’s FIFA World Cup 2026 Media Intelligence Report, and what they mean for brand visibility: https://pollackgroup.com/what-fifas-stadium-name-problem-teaches-us-about-brand-messaging-in-the-ai-era/

The World Cup was exciting, but for PR and marketing professionals, it was also incredibly informative: the playing field is getting larger.