The Pollack Group

06/18/2026

Our agency has been named one of the Top 100 Inspiring Workplaces in North America for 2026!

We're also honored to have been recognized among the Top 5 Small Businesses, reflecting our ongoing commitment to supporting our employees and fostering a culture built on trust, autonomy, collaboration, and growth. Thank you to our incredible team!

06/17/2026

The way people think about pet ownership has drastically changed in recent years. Pets have gone from companions to family members, travel buddies, wellness partners, emotional support systems - the list goes on. So, as avid pet parents at The Pollack Group, Jenn and Britt were very excited to welcome Yvonne Brossard, Senior Manager of Consumer & Public Relations at Petco on this week's imPRessions episode. Today, we discuss the rise of the modern pet parent and what marketers across every industry can learn from it. If you’re a pet lover, this one’s for you! 🎙️🐶🐈‍⬛ https://pollackgroup.com/pets-are-the-new-kids/

06/15/2026

An unforgettable evening with our client Tower Cancer Research Foundation at the 2026 Tower of Hope Gala. In addition to developing the gala’s visual assets, our team was on-site supporting media relations, social media content creation, photography, and video production. Congratulations to Tower on 30 years of advancing cancer research and patient support! Check out some of our favorite moments ✨

06/12/2026

Selling products or services isn’t enough anymore. Finding new ways to create shared, impactful moments is the only way for businesses to adapt, and here’s why:

Customers don’t just want to buy a product. Here’s why experiences are becoming a crucial part of today’s marketing strategies.

06/08/2026

Be one of the people who kept their hand up. Learn about CrisisGuard365 and take the first steps in creating a thought-out crisis plan. https://hello.pollackgroup.com/crisisguard-365/

06/03/2026

In 2026, credibility is often built before a conversation even starts. Design choices, messaging, imagery, and overall user experience all shape how a brand is perceived online. John shares his reflections and recommendations:

Most brands don’t have a traffic problem in 2026. They have a credibility problem. And their website is where it’s being exposed.

06/01/2026

The Golf Channel isn't the only way to reach your audience. Our expert production team will work around the clock at your next tournament, delivering real-time updates on social to keep your community in the know, on and off the green. Get event coverage, your way: http://hello.pollackgroup.com/golf

05/29/2026

Any influencer can be an asset in social media marketing, but the key is to partner with those who not only align with the company’s mission but are also perceived as credible, unique, transparent, and genuine. Here’s why:

No one is buying “pay to post” deals anymore. Here’s why many brands and customers are starting to value authenticity over follower count.

05/28/2026

Fresh off The Worldcom Public Relations Group Annual Global Meeting in Paris, Stefan Pollack reflects on what global agency leaders are actually talking about: the rise of “permacrisis,” AI’s role in accelerating the credibility challenge, why Gen Z is harder to fool than to reach, and what the best agencies are doing differently.

Here are the key takeaways: https://pollackgroup.com/what-global-intelligence-actually-looks-like/

Brands are operating in a constant state of ambient risk, where reputational threats can emerge from any direction.

05/26/2026

A powerful morning at Our Great Futures Breakfast with client Kindness Is Free, celebrating the incredible impact of youth, community, and kindness in action 🩵 Thanks for having us!