The Pollack Group

06/03/2026

In 2026, credibility is often built before a conversation even starts. Design choices, messaging, imagery, and overall user experience all shape how a brand is perceived online. John shares his reflections and recommendations:

Most brands don’t have a traffic problem in 2026. They have a credibility problem. And their website is where it’s being exposed.

06/01/2026

The Golf Channel isn't the only way to reach your audience. Our expert production team will work around the clock at your next tournament, delivering real-time updates on social to keep your community in the know, on and off the green. Get event coverage, your way: http://hello.pollackgroup.com/golf

05/29/2026

Any influencer can be an asset in social media marketing, but the key is to partner with those who not only align with the company’s mission but are also perceived as credible, unique, transparent, and genuine. Here’s why:

No one is buying “pay to post” deals anymore. Here’s why many brands and customers are starting to value authenticity over follower count.

05/28/2026

Fresh off The Worldcom Public Relations Group Annual Global Meeting in Paris, Stefan Pollack reflects on what global agency leaders are actually talking about: the rise of “permacrisis,” AI’s role in accelerating the credibility challenge, why Gen Z is harder to fool than to reach, and what the best agencies are doing differently.

Here are the key takeaways: https://pollackgroup.com/what-global-intelligence-actually-looks-like/

Brands are operating in a constant state of ambient risk, where reputational threats can emerge from any direction.

05/26/2026

A powerful morning at Our Great Futures Breakfast with client Kindness Is Free, celebrating the incredible impact of youth, community, and kindness in action 🩵 Thanks for having us!

05/21/2026

Some of the most important stories are also the hardest to pitch.

Whether a topic is highly technical, sensitive, crowded, or simply misunderstood, getting media attention takes more than a strong subject line. Brittany breaks down our tested strategies that actually work, from shifting the focus from novelty to relevance to finding the right messenger and media fit. https://pollackgroup.com/when-the-client-topic-is-hard-to-pitch-strategies-that-actually-work/

The challenge isn’t convincing a reporter to care; it’s earning the right framing, at the right moment, with the right messenger.

05/20/2026

Political reporting is no longer confined to Washington, DC. In fact, much of political news starts locally, directly impacting businesses and communities. This week’s imPRessions episode covers this important topic: how does national policy become local news? Kevin Grant, executive director of the Allbritton Journalism Institute, joins Jenn and Brittany to explore political journalism and its impact on society. Tune in now! 🎙️ https://pollackgroup.com/inside-the-new-age-of-political-reporting-how-national-policy-becomes-local-news-and-what-communicators-need-to-do-to-break-through-s4-e5-kevin-grant/

05/15/2026

Market saturation affects every industry. As all forms of content become easier to produce, the need for originality is greater than ever. Here’s why brand differentiation matters, and how you can master it:

It’s always been important to stand out, but now, it’s necessary. Here’s how your brand can fight market saturation and increase visibility.

05/11/2026

Have you ever found yourself wondering, "who can start a podcast?" The answer is YOU. What are you waiting for? Get the ball rolling with imPRessions studio. https://hello.pollackgroup.com/impressions-studio/

Have you ever found yourself wondering, "Who can start a podcast?" The answer is YOU. What are you waiting for? Get the ball rolling with imPRessions studio. https://hello.pollackgroup.com/impressions-studio/

05/07/2026

Meet Project Petals, recipient of our 2026 Big Red Grant! Through education, leadership training, and access to resources, it empowers communities to create sustainable green spaces and drive lasting change. To date, the organization's work has improved environmental conditions for over 100,000 New York residents.
We’re excited to help support its incredible impact in New York and beyond 🌱 https://pollackgroup.com/purpose-driven-pr-in-action-the-pollack-group-awards-the-2026-big-red-grant-to-project-petals/

We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant.