KW2

03/18/2026

We are so grateful to Jennifer Savino, CEO of KW2, for her insightful presentation at TEMPO Madison Inc.’s Winter Luncheons. Jen shared the influences that shaped her journey as a business owner and led us through a powerful exercise to claim our strengths—no disclaimers, no imposter syndrome. We were proud to have a full table of KW2 staff in attendance.

Thank you to TEMPO for hosting us!

02/19/2026

Soup, snacks & Super Bowl ads — we hosted the inaugural KW2 SOUPer Bowl! 🥣🏈✨

KW2ers brought homemade soups to share and entered the soup-making competition while we watched the best Super Bowl commercials from this year and years past.

To taste, people brought at least one non-perishable food donation and received a taste-testing bowl.

Categories & Winners:

Best Overall = Ali’s Thai Meatball Soup

Best Presentation = Allison’s Pho Ga

Most Creative = Tim’s Spicy Peanut Pumpkin & Georgia’s Mulligatawny

We collected two sizable boxes of donations for St. Vincent DePaul food pantry — thank you for helping our community!

Everyone brought their best recipes and appetites, and it was a delicious, heartwarming day.

01/12/2026

KW2 is thrilled to welcome as our newest Senior Research Strategist on the Research & Insights team. Holly brings a powerful blend of quantitative expertise, mixed‑methods research experience, and consultative strategic thinking that will elevate the way we uncover insights and guide client decision‑making.

With a strong background in agency environments, Holly has led complex research initiatives, translated data into meaningful narratives, and helped organizations better understand the audiences they serve. We’re excited for the fresh perspective, curiosity, and analytical rigor Holly brings to the team—and we can’t wait for our clients to experience the impact of her work.

Please join us in giving Holly a warm welcome to KW2!

01/07/2026

Time together is always special with this crew. Our annual KW2 Holiday Party at gave us a chance to look back on another impactful year, reinforce the values that guide our work, and share some well-deserved holiday fun.

We're grateful for moments like these—filled with laughter, connection, and reminders of why our work and the people we do it with matter so much. We can't wait to tackle 2026 as a team! ❄️

12/10/2025

Childcare is a workforce issue- and Wisconsin is taking action.

KW2 partnered with the Wisconsin Department of Workforce Development to launch A Force for Growth, a campaign that helps employers and key decision makers invest in childcare solutions that support working parents.

With over 13.5 million impressions and 200,000+ decision-makers reached, the campaign delivered powerful toolkits, a compelling video series, and a clear call to action that childcare investments aren’t just good for families- they’re good for business.

Every step forward builds a workforce that works for everyone.

🔗Learn More: https://kw2marketing.com/work/wi-dwd-force-for-growth

11/26/2025

🚨New from KW2: Building trust through anti-stigma strategies

Higher education is facing a growing trust gap, especially among men and rural communities. To rebuild that trust, colleges must rethink their communication strategies, embracing anti-stigma messaging that resonates with specific communities. This article explores a hallmark of anti-stigma messaging, highlighting how to connect with your audience and using language that is affirming, not alienating.

“Anti-stigma communication isn’t a quick fix; it’s an ongoing effort to listen, reflect, and evolve alongside the audiences you serve.”

Let's meet communities where they are, promote flexible pathways, and leave assumptions behind. It’s time to reconnect the value of higher education and ensure a degree feels meaningful to everyone.

🔗Read the full article and discover how thoughtful messaging can rebuild trust in higher education.
https://kw2marketing.com/articles/anti-stigma-strategies

11/19/2025

Reflections from the 8th Annual 365 Leadership Summit

We would like to thank .365 for putting on another incredible Leadership Summit. This wasn’t just a conference, it was a celebration of community, connection, and collective growth.

Our own Jennifer Savino, CEO, and Anne Bogen, Supervisor of Account Service, were honored to attend and engage with some of the most influential leaders across Wisconsin. The summit brought together voices from diverse backgrounds, industries, and generations, all learning from one another and contributing to the next wave of changemakers.

We were inspired by the passion of the speakers and the broad range of topics covered. They provided actionable strategies to benefit our community and every leader, regardless of experience. Everyone is a leader in their lives, and this conference honors that!

11/05/2025

🚨New from KW2: Bridging the Higher Ed Trust Gap

Men and rural communities are increasingly questioning the value of college. In KW2’s latest article, Molly Dillman explores how shifting cultural and political landscapes drive this disconnect and what higher ed institutions can do to rebuild trust.

“Colleges must now face a difficult truth: the value of higher education, no matter how well substantiated, is irrelevant if people don’t believe in it."

KW2 calls on higher ed leaders to rethink recruitment strategies, partner with trusted messengers, and reframe messaging to resonate with those who feel left out.

🔗Read the full article and discover actionable steps to help bridge the gap: https://kw2marketing.com/articles/bridge-higher-ed-gap

10/29/2025

At Caracon 2025, our Director of Public Health, Josh Skowron, joined hundreds of public health leaders and community partners from across the country to explore the future of HIV prevention. Josh presented on how HIV self-testing can move from innovation to infrastructure—meeting people where they are, reducing stigma, and driving real access to care.

Keynote speaker Jesse Milan Jr., President & CEO of AIDS United, reminded attendees that the HIV fight depends on leadership across public health, public policy, and public service. His message underscored what unites all of us working to expand equitable access to care.

KW2 is proud to collaborate with organizations like Caracole, who lead this work every day.🤝

10/22/2025

KW2 is hiring within our Research & Insights team. Do you have the experience and skills needed to join our team of strategists and researchers?

Check out the job descriptions here:

- Researcher: https://kw2.bamboohr.com/careers/4?source=aWQ9Mw%3D%3D

- Strategist: https://kw2.bamboohr.com/careers/5?source=aWQ9Mw%3D%3D

Overview The Researcher is a key member of KW2’s Research & Insights team, responsible for designing and executing primary research that drives real-world action. This role supports clients across KW2’s client verticals—higher education, public health, and workforce development—by uncove...

10/22/2025

KW2 is hiring within our Research & Insights team. Do you have the experience and skills needed to join our team of strategists and researchers?

Check out the job descriptions here:

- Strategist: https://kw2.bamboohr.com/careers/5?source=aWQ9Mw%3D%3D

- Researcher: https://kw2.bamboohr.com/careers/4?source=aWQ9Mw%3D%3D

Overview The Strategist is a key member of KW2's Research & Insights team, helping clients find clarity and focus on complex challenges. This role blends curiosity, analytical thinking, and creativity to turn data, research, and stakeholder perspectives into actionable brand, communication, and....