KW2

10/14/2026

Meet the Interns!

We're lucky to have some incredible talent supporting our team. While one has already become a familiar face, helping support the account and media team! We're excited to welcome a new addition to our account team.

Isabel Royle has been with our team for a little over a year now and has transitioned into a valued part of our media team. She demonstrates dedication, initiative, and passion. Currently, she is a senior at Saint Louis University graduating this spring with a bachelor's degree in marketing and critical team member on the university's women's softball team.

Tricia Klum recently joined our account team and has already made an impact with her enthusiasm and eagerness to learn. She graduated from Madison College last spring with an associate degree in marketing and played on the volleyball team. Currently, she is attending UW Madison working toward a bachelor's degree in Business Administration- Marketing. Tricia is most excited to learn about agency life and the life cycle of projects.

We're grateful for the energy, hard work, and insight they bring to the KW2 team. We can't wait to see how they grow accomplishing meaningful work!

10/14/2026

Introducing our newest team member Autumn Meyers!

Autumn is our newest media coordinator and we are so happy to have her. She graduated from UW-Oshkosh with a BBA in Marketing and certificates in Digital Marketing and Sales. She has experience working in marketing, social media, sales, and is excited to develop her knowledge and skills within the media department. Outside of work, Autumn enjoys spending time with friends and family, traveling, trying new restaurants, reading, and being active outdoors.

We're grateful to have Autumn apart of the KW2 team and are excited to add her expertise into the mix!

10/08/2026

Enrollment leaders are expected to make decisions about marketing investments—and effective marketing reports shouldn't require a translator. Conversions. ROAS. CPA. CTA. Attribution. We unpack the five metrics and concepts every enrollment and institutional leader should understand to better connect marketing performance with recruitment strategy.

🔗Read the full article to understand how to evaluate performance with confidence and direct strategy, spending, and enrollment outcomes.

https://kw2marketing.com/articles/digital-marketing-terms

Learn the most important digital marketing terms that impact your business and develop a list of questions to ask your digital team about your marketing.

10/06/2026

KW2 is honored to be a sponsor of the 2026 District 3 & District 5 Conference in Madison, WI. This event brings together 2-year college marketers, communication leaders, designers, digital strategists, and professionals across the country. The conference is focused on exchanging ideas, discovering new trends, and strengthening relationships.

We're proud to present at this event and to support the work of the dedicated college professionals attending.

Event Schedule: https://site.pheedloop.com/event/EVECWUGLXLRCG/schedule

09/17/2026

Traditional higher education marketing has relied on the assumption that audiences believe in the value of a college degree. But recent trends suggest that institutions need to shift their strategies and earn their prospect’s trust before their claims of value will land effectively.

That means bringing messaging into campaigns to honor the realities, barriers, and aspiration of its audiences.

🔗Read the full article and discover how thoughtful messaging can rebuild trust in higher education.
https://kw2marketing.com/articles/student-value-messaging

Avoid pushing students further away

08/17/2026

🚨We're hiring!

KW2 is seeking a Media Coordinator to join the team. If you enjoy working collaboratively, are passionate about meaningful work, and are interested in launching your paid media career, we'd love to hear from you.

🔗Learn more and apply: https://kw2.bamboohr.com/careers/6?source=aWQ9Mw%3D%3D

The Media Coordinator helps support both digital and traditional media buying activities at KW2. You will work collaboratively with the rest of the media department to initiate, implement, optimize, and report on media plans. Roles and Responsibilities Work with digital and traditional media planner...

08/06/2026

A day at the ballpark with the best team around! ⚾

KW2 spent the day at the Brewer's game for our annual summer party, taking time to connect, celebrate, and be together. We're grateful to be surrounded by good people doing good work for a good purpose.

Enjoy some highlights from the day!

08/04/2026

Paid search works—but who might you be missing? Students don’t start their journey with a search. They build it over time. When most prospective students never click an ad, awareness channels help you reach prospects earlier and strengthen enrollment performance.

🔗Read the full article to learn how your institution can show up stronger when students are ready to search.

https://kw2marketing.com/articles/dont-get-funnel-vision

Why enrollment growth requires more than lower-funnel marketing.

07/16/2026

Colleges must now face a difficult truth: the value of higher education, no matter how well substantiated, is irrelevant if people don't believe in it.

KW2’s latest article, “Bridging the Higher Ed Trust Gap”, examines this question and the growing trust gap facing colleges and universities.

If you’re thinking about the future of enrollment marketing, this article offers actionable strategies for reaching audiences that traditional higher-ed messaging may not resonate with. Discover insights on how to reconnect with prospective students and build a stronger recruitment strategy.

Read about the future of higher-ed recruitment: https://kw2marketing.com/articles/bridge-higher-ed-gap

Why value messaging alone isn't enough to reach today's students

07/09/2026

It’s live!

We’re proud to announce the newly redesigned Mid-State Technical College website. This launch represents months of collaboration, problem solving, and thoughtful design.

Together, we created a simpler, student-focused experience that
- Highlights clear pathways
- Prioritizes student’s experience
- Streamlined navigation and content
- Enhances visibility and exploration

The result? An accessible resource designed to help students explore, learn, and act efficiently. We’re incredibly proud of this partnership and the team behind it.

Check it out! https://www.mstc.edu/

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