Be The Machine

08/06/2026

When our friends at Impact went national to bring the New Balance x Barry’s partnership to life for the Ellipse campaign, you know we were ready to go!

08/06/2026

When our friends at Impact went national to bring the New Balance x Barry's partnership to life for the Ellipse campaign, you know we were ready to go!

07/16/2026

We were in Chicago for the event announcing the new Portillo's to open in Wrigleyville next summer. Always an awesome scene with this crew and crowd!

PS- Take a lesson from Portillo's in how to generate massive news coverage because EVERY Chicago outlet was on the scene: being authentic and being local matters!

It'll be a block south of the ballpark, near Clark and Addison. The company says the new location will also include a small indoor dining area.

07/07/2026

Red, white, blue... and 250 years, too. 🇺🇸✨ Proud to help celebrate America’s birthday with CVS this Fourth of July!

06/25/2026

06/12/2026

What’s the fastest way to bring New York to Texas?

About 500 bagels. 🥯

This week, we’re delivering authentic NYC Knicks bagels to a ton of bigwigs in Texas like Ted Cruz the mayor of San Antonio- you name them we sent. It’s a simple idea, but sometimes the best activations are the ones that make people smile before they even take the first bite.

Consider this our love letter from New York.🗽🏀🫧💙⭐️⚙️

06/12/2026

New York called. We answered with bagels. 🥯

As the Knicks head to San Antonio, we’re making sure a little piece of NYC gets there too. This week, we’re sending authentic New York bagels across Texas to spread some playoff energy, spark a few conversations, and remind everyone where basketball’s biggest stage lives.

Because if you’re bringing New York spirit to Texas, you better bring the bagels too.🏀🫧💙⭐️⚙️

06/10/2026

Calling out sick? Too obvious. 👀

If the Knicks win tonight, we’ve got your calendar covered tomorrow.

Introducing Knicks Meetings 🏀📅 — a full day of strategically scheduled “meetings” designed to make you look extremely busy while you recover from celebrating.

Hit the link in our bio to sign up and let Be The Machine handle the rest.

Because some wins deserve a day off. 🧡💙