IPG Media Lab

01/09/2023

Check out the recordings of our content session on industry trends and innovations, exclusively on Campaign US:

. From Campaign US

01/09/2023

. From Campaign US

07/21/2022

For this , the Lab cleaned out some old electronics (TVs, Mac Mini's, iPads, many, many dongles, etc.) from our physical Lab space on the 9th Floor. We've coordinated with Materials for the Arts, a non-profit dedicated to recycling electronics and art supplies, to ensure they go to the people who need them!

08/28/2021

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy; and TikTok’s extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at and . Follow us at . If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. See acast.com/privacy for privacy and opt-out information.

04/02/2021

Have you listened to new episode yet? This week, we chat with Caty Tedman from , the company that made , all about , sports fandom, and how they are bringing the two together with a fan-first perspective. Listen to the full episode now! Link in bio 🔝

03/03/2021

The IPG Media Lab is a division of IPG Mediabrands and an integrated unit within UM Worldwide, and we stand with UM on our shared values.

01/29/2021

Big thank-yous to our friends from ‪, , ‬ & ‪ ‬for contributing to our Outlook trend report with their insightful takes on key trends.

Read their full quotes and more in our report here: http://bit.ly/outlook2021-ipglab 

01/26/2021

Join us this Wednesday on LinkedIn for a live discussion on our ‪ ‬ trends, including Anyware Economy, the ‪ ‬, and the ‪ ‬, and more! Bring your questions for the Q&A session. RSVP on LinkedIn now!

01/22/2021

With more than half the world online, it turns out that we don’t all want to be in the same room that often. This is why people are reinventing their   online, which may help brands better target their audiences based on context rather than identity. Read our   to learn more: https://lnkd.in/dWfX3Z3

01/22/2021

The worldwide web is about to become a lot less “worldwide,” and it’ll become increasingly difficult for brands to reach a global audience. Welcome to the   Read our   report to find out why: http://bit.ly/outlook2021-ipglab

01/21/2021

The wait is over! Our report is here! Go read now. Link in bio..

The tension between the forward momentum towards digital transformation triggered by the pandemic, and a desire to return to life as before, will be the driving cultural force of the next five years. In our report, we identified four ways this tension will play out in , , and . Read now: http://bit.ly/outlook2021-ipglab