05/21/2026
📬 Your subscribers decide what to do with your email in seconds.
Open. Ignore. Delete. Save.
Those fast, instinctive reactions are exactly what mailbox providers watch when deciding whether your next email deserves the inbox. đź‘€
In her latest piece for InboxAlly, Kath Pay breaks down the psychology behind inbox placement and what today’s marketers need to understand about how people AND algorithms evaluate email.
From timing to structure to engagement signals, the rules of deliverability are evolving fast. 🤖
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Land in the Inbox and stay out of the spam folder. Email deliverability software helping clients improve open rates and ROI.