Veracity

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Veracity Veracity is a boutique marketing agency based in Portland, Ore. Founded in 2014, the agency is drive

Founded in 2014, the agency is driven by industry professionals that hold more than three decades of combined experience. We are dedicated to providing each client with results-driven solutions that align with their goals.

09/30/2026

Your October communications advice, according to the stars. 🔮

There's a strong investigative energy this month, making it a good time to ask another question, revisit an assumption and pay attention to what you might have missed the first time around.

Watch to find your sign — then send this to the Aries, Scorpio, Gemini or whoever else needs to hear theirs. 👀

Read your full Visibility Vibe + Personal Vibe here: https://www.veracityagency.com/visibility-vibes/october-2026-pr-horoscopes-look-beyond-the-obvious/

You can sign up there to get next month's reading in your inbox too.

What PR Is Talking About This FallYou can learn a lot about where PR is headed just by looking at this fall’s conference...
09/24/2026

What PR Is Talking About This Fall

You can learn a lot about where PR is headed just by looking at this fall’s conference agendas.

A few themes keep surfacing: reaching diverse audiences with more cultural understanding, navigating AI and search visibility, managing reputation and crisis, building trust and figuring out what the changing media landscape means for communicators.

A few events helping drive those conversations:

📚 Public Relations Society of America (PRSA) - Chicago Chapter's Beyond Translation: Practical Strategies for Reaching Hispanic Audiences — Oct. 1
https://prsachicago.com/

📚 IABC Colorado’s Communications Elevated — Oct. 15
https://iabc-colorado.com/

📚 Public Relations Society of America (PRSA) ICON — Oct. 18–20
https://www.prsa.org/conferences-and-awards/icon-2026

📚 Ragan Communications' Future of Communications Conference — Nov. 11–13
https://www.commsweek.com/

We’ll definitely be paying attention to what comes out of them.

Because back-to-school season isn’t just for kids.

Your website can do a lot more for your PR strategy than just tell people what your company does.Veracity founder Amy Ro...
09/22/2026

Your website can do a lot more for your PR strategy than just tell people what your company does.

Veracity founder Amy Rosenberg joined the Technology Association of Oregon’s podcast, Techlandia, to talk about this shift and how PR is changing as AI search becomes a bigger part of how people find information.

A great place to start is your website. Before chasing media coverage, take a look at whether your site clearly explains who you are, what you do, and what you actually want to be known for.

Amy gets into why that foundation matters, along with how PR, search, and GEO are starting to work together.

Listen to the full conversation on Techlandia: https://techlandia.alitu.com/episode/e07edb60-a3c2-4094-ae19-1112ba9f16b3

And check out her diagnostic blog: https://www.veracityagency.com/posts/the-ai-visibility-problem-you-probably-dont-have/

Cailyn Tegel is sharing what she learned after testing out a four-day workweek since February, including what actually w...
09/09/2026

Cailyn Tegel is sharing what she learned after testing out a four-day workweek since February, including what actually worked, what didn’t, and what she ended up changing along the way.

In the latest blog, she breaks down which days might be best to take off, why having fewer workdays made her more productive, how much meetings can impact your flow, and the version of a four-day workweek that ultimately worked best for her.

If you’ve been thinking about trying a four-day workweek yourself, check it out!

https://www.veracityagency.com/posts/i-tried-a-four-day-workweek-heres-what-actually-worked/

Repossession rates are high, and dealers are having more conversations about what they can do to help customers avoid ge...
09/03/2026

Repossession rates are high, and dealers are having more conversations about what they can do to help customers avoid getting to that point.

One of our clients, Oak Motors, has been part of that conversation. In a recent Dealer Marketing Magazine article, Executive Board Member Tiger Okeley talks about some of the ways dealerships can support customers when unexpected vehicle costs start putting pressure on their budgets.

That can include programs that help lower certain repair and maintenance costs, provide alternatives for collateral protection, and give customers more options when an unexpected expense comes up. These programs don’t replace making a payment, but they may help keep a setback from turning into a repossession.

It’s also a good reminder that customers are looking at more than the interest rate or monthly payment. The support they receive after they buy the vehicle matters too, especially when something goes wrong.

Read more here: https://www.dealermarketing.com/articles/with-repossessions-at-their-highest-level-since-2009-customer-support-matters-more-than-ever/

The stars apparently know when summer is over too. ✨September starts in Virgo season, with its practical, detail-oriente...
08/28/2026

The stars apparently know when summer is over too. ✨

September starts in Virgo season, with its practical, detail-oriented energy arriving just as kids go back to school, summer schedules wind down and the rest of us start trying to get our lives back in order.

It’s good timing for thought leaders and communicators to get plans in order, revisit priorities, and thinking about what to accomplish this fall. Later in the month, Libra season shifts the focus toward relationships, collaboration and balance.

September’s Visibility Vibes are live with PR and personal readings for every sign.

🔮 September 2026 PR Horoscopes: Getting Your House in Order

https://www.veracityagency.com/visibility-vibes/september-2026-pr-horoscopes/

Earned media still matters, but the goal shouldn’t just be collecting as many clips as possible. The better question is ...
08/26/2026

Earned media still matters, but the goal shouldn’t just be collecting as many clips as possible. The better question is whether that coverage helps reinforce what you want your company, brand, or spokesperson to be known for.

Veracity founder Amy Rosenberg joined the Technology Association of Oregon’s podcast, Techlandia, to talk about the role PR can play as GEO continues to evolve, and why relevance and authority may matter more than sheer volume.

She also shares a good reminder for anyone feeling pressure to chase the latest GEO tactic: there’s no need to suddenly publish dozens of media articles, send out endless press releases, or completely overhaul your strategy just because someone says it will help you show up in AI search.

Good PR still comes back to building credibility in the right places.

Listen to Amy’s full conversation on Techlandia here: https://techlandia.alitu.com/episode/e07edb60-a3c2-4094-ae19-1112ba9f16b3

PR pros are working 2 jobs!Teams may be learning that GEO falls under PR, but is that a good thing? While most responden...
08/24/2026

PR pros are working 2 jobs!

Teams may be learning that GEO falls under PR, but is that a good thing?

While most respondents to Muck Rack’s State of PR survey said no one in their organizations own GEO, the second highest response was that it fell to PR/comms at 24%, with SEO/content teams trailing behind at 13%.

Being handed a new role doesn’t mean our original function has been replaced. Media relations remains most of what we do at 84% and thought leadership is second place at 51%.

Perhaps this is why over half worked more than 40 hours the week before the survey was released and 66% rated stress as being high.

We could be stressed about being handed extra work. Or could it be that we forecasted ESG and DEI as the LEAST IMPORTANT priority over the next five years?

Muck Rack, where did ESG and DEI rank previously, like before the anti-woke crusade?

State of PR survey: https://muckrack.com/resources/research/state-of-pr

More people are searching for ways to volunteer. Literally! “community volunteer” hit a 10 year high as a Google search ...
08/19/2026

More people are searching for ways to volunteer. Literally! “community volunteer” hit a 10 year high as a Google search term this year, according to Google Trends.

Not only does this make for happier communities, it signals an appetite for employee volunteer programs. Veracity advocates for company volunteering by bringing volunteer opportunities to clients and promoting the effort after it is over.

The PR we gain from community involvement provides an encouraging shoutout to participating employees and extra visibility for not just our clients, but importantly, the benefiting cause.

Here’s more about our approach to community PR: https://www.veracityagency.com/services/community-relations/

Expertise isn’t enough to make someone a good spokesperson.The CEO or lead expert may be the obvious choice for an inter...
08/12/2026

Expertise isn’t enough to make someone a good spokesperson.

The CEO or lead expert may be the obvious choice for an interview — and often they’re the right one. But knowing a subject and being able to talk about it effectively with a reporter are two different things.

Our latest blog looks at what makes someone good at media interviews, why some thought leaders may be better suited to other formats and how preparation can help without making people sound overly prepared.

Read it here: https://www.veracityagency.com/thought-leadership/why-some-experts-make-great-spokespeople-and-others-dont/

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4207 Southeast Woodstock Boulevard
Portland, OR
97206

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Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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+15039161657

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