Veracity

Veracity Veracity is a boutique marketing agency based in Portland, Ore. Founded in 2014, the agency is drive

Founded in 2014, the agency is driven by industry professionals that hold more than three decades of combined experience. We are dedicated to providing each client with results-driven solutions that align with their goals.

The stars apparently know when summer is over too. ✨September starts in Virgo season, with its practical, detail-oriente...
08/28/2026

The stars apparently know when summer is over too. ✨

September starts in Virgo season, with its practical, detail-oriented energy arriving just as kids go back to school, summer schedules wind down and the rest of us start trying to get our lives back in order.

It’s good timing for thought leaders and communicators to get plans in order, revisit priorities, and thinking about what to accomplish this fall. Later in the month, Libra season shifts the focus toward relationships, collaboration and balance.

September’s Visibility Vibes are live with PR and personal readings for every sign.

🔮 September 2026 PR Horoscopes: Getting Your House in Order

https://www.veracityagency.com/visibility-vibes/september-2026-pr-horoscopes/

Earned media still matters, but the goal shouldn’t just be collecting as many clips as possible. The better question is ...
08/26/2026

Earned media still matters, but the goal shouldn’t just be collecting as many clips as possible. The better question is whether that coverage helps reinforce what you want your company, brand, or spokesperson to be known for.

Veracity founder Amy Rosenberg joined the Technology Association of Oregon’s podcast, Techlandia, to talk about the role PR can play as GEO continues to evolve, and why relevance and authority may matter more than sheer volume.

She also shares a good reminder for anyone feeling pressure to chase the latest GEO tactic: there’s no need to suddenly publish dozens of media articles, send out endless press releases, or completely overhaul your strategy just because someone says it will help you show up in AI search.

Good PR still comes back to building credibility in the right places.

Listen to Amy’s full conversation on Techlandia here: https://techlandia.alitu.com/episode/e07edb60-a3c2-4094-ae19-1112ba9f16b3

PR pros are working 2 jobs!Teams may be learning that GEO falls under PR, but is that a good thing? While most responden...
08/24/2026

PR pros are working 2 jobs!

Teams may be learning that GEO falls under PR, but is that a good thing?

While most respondents to Muck Rack’s State of PR survey said no one in their organizations own GEO, the second highest response was that it fell to PR/comms at 24%, with SEO/content teams trailing behind at 13%.

Being handed a new role doesn’t mean our original function has been replaced. Media relations remains most of what we do at 84% and thought leadership is second place at 51%.

Perhaps this is why over half worked more than 40 hours the week before the survey was released and 66% rated stress as being high.

We could be stressed about being handed extra work. Or could it be that we forecasted ESG and DEI as the LEAST IMPORTANT priority over the next five years?

Muck Rack, where did ESG and DEI rank previously, like before the anti-woke crusade?

State of PR survey: https://muckrack.com/resources/research/state-of-pr

More people are searching for ways to volunteer. Literally! “community volunteer” hit a 10 year high as a Google search ...
08/19/2026

More people are searching for ways to volunteer. Literally! “community volunteer” hit a 10 year high as a Google search term this year, according to Google Trends.

Not only does this make for happier communities, it signals an appetite for employee volunteer programs. Veracity advocates for company volunteering by bringing volunteer opportunities to clients and promoting the effort after it is over.

The PR we gain from community involvement provides an encouraging shoutout to participating employees and extra visibility for not just our clients, but importantly, the benefiting cause.

Here’s more about our approach to community PR: https://www.veracityagency.com/services/community-relations/

Expertise isn’t enough to make someone a good spokesperson.The CEO or lead expert may be the obvious choice for an inter...
08/12/2026

Expertise isn’t enough to make someone a good spokesperson.

The CEO or lead expert may be the obvious choice for an interview — and often they’re the right one. But knowing a subject and being able to talk about it effectively with a reporter are two different things.

Our latest blog looks at what makes someone good at media interviews, why some thought leaders may be better suited to other formats and how preparation can help without making people sound overly prepared.

Read it here: https://www.veracityagency.com/thought-leadership/why-some-experts-make-great-spokespeople-and-others-dont/

08/05/2026

Getting seen in AI isn't necessarily about doing more. It's about making sure AI understands your organization the way you want it to.

That's why we recommend diagnosing your positioning before making changes to your website. Compare how leadership defines your organization, how AI currently interprets it and whether your website reinforces the same story.

Our latest blog walks through the process, including the questions you can ask on your own before investing in more content, PR or optimization.

Read it here: https://www.veracityagency.com/posts/the-ai-visibility-problem-you-probably-dont-have/

August is the bridge between inspiration and action.The first part of the month is shaped by Leo season, encouraging us ...
07/31/2026

August is the bridge between inspiration and action.

The first part of the month is shaped by Leo season, encouraging us to put ideas into the world. As Virgo season arrives later in August, the focus shifts to refining those ideas into something lasting. Together, they remind us that visibility isn't built in a single moment—it's built by continuing to develop the ideas that matter most.

This month's Visibility Vibes explore how each zodiac sign can approach visibility, communication and life as summer begins to shift.

✨ August 2026 PR Horoscopes: From Ideas to Action

What's in the stars for your sign? https://www.veracityagency.com/visibility-vibes/august-2026-pr-horoscopes-from-ideas-to-action/

07/28/2026

AI search is changing how people find organizations.

Instead of clicking through a list of websites, they're asking AI tools for recommendations and answers. If AI doesn't clearly understand your organization, it probably won't mention you.

That's why we created the AI Clarity Foundation.

We help organizations clarify their website messaging so AI can better understand who they are, what they do and why they matter. It starts with a positioning diagnosis, continues with refining key website pages and ends with content that supports future visibility.

Watch the video for a quick overview, and let us know if you'd like to learn more.
🔗: https://www.veracityagency.com/ai-clarity-foundation/

July's Visibility Vibes PR horoscopes arrive at an interesting point in the year.After months of refining, building and ...
06/30/2026

July's Visibility Vibes PR horoscopes arrive at an interesting point in the year.

After months of refining, building and gaining momentum, July shifts toward expression. Cancer season encourages reflection on what matters most, while Leo season brings greater confidence around sharing it.

This month's readings explore authenticity, perspective and visibility — and what happens when those things begin to align.

The July horoscopes are live → https://www.veracityagency.com/visibility-vibes/july-2026-pr-horoscopes/

Amy Rosenberg made the most of her time in Minneapolis for the Public Relations Society of America (PRSA) Midwest Distri...
06/29/2026

Amy Rosenberg made the most of her time in Minneapolis for the Public Relations Society of America (PRSA) Midwest District Conference by staying to celebrate Pride, while our account manager Cailyn Tegel, joined in the festivities with her roller derby team! To close out Pride Month, we wanted to highlight a few organizations that support and uplift LGBTQ+ communities throughout the year:

🏳️‍🌈 The Trevor Project: Provides crisis support, resources and advocacy for LGBTQ+ young people.

🏳️‍🌈 Human Rights Campaign: Advocates for equality, equity and protections for LGBTQ+ people.

🏳️‍🌈 PFLAG: Offers support, education and advocacy for LGBTQ+ people, their families and allies.

Pride Month may be ending, but the work of supporting LGBTQ+ communities continues all year long. We encourage you to learn more about these organizations and find ways to support their work!

Address

4207 Southeast Woodstock Boulevard
Portland, OR
97206

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+15039161657

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