Tipping Point Communications

Tipping Point Communications We call it The X. It’s not one thing. It’s everything. We deliver results that matter, momentum, and change. Ready to find your X? Send us a message today.

Full-Service Marketing Agency | Certified Woman-Owned Business (NYS WBE) and WBENC

We believe real impact happens when curiosity, innovation, collaboration, and commitment come together. For over 20 years, we’ve helped organizations like yours find that moment of convergence—where strategy sparks creativity, media drives results, and meaningful stories connect with the audiences who matter most.

From hospitals growing patient trust, to nonprofits raising awareness with new donors, professional firms changing perception, and home services companies gaining market share—Tipping Point delivers more than campaigns.

Work is better when you make time to play. 🎮 Our team recently traded our conference room for an escape room at The Stro...
08/28/2026

Work is better when you make time to play. 🎮

Our team recently traded our conference room for an escape room at The Strong Museum before wrapping up the evening with happy hour.

It's always great to step away from our desks, spend time together, and strengthen the relationships that help us collaborate every day.

Here's to a team that works hard, plays hard, and enjoys the journey together.

Lake Erie heard we had plans and decided to behave. ☀️⛵After keeping us on our toes, the weather cleared just in time fo...
08/21/2026

Lake Erie heard we had plans and decided to behave. ☀️⛵

After keeping us on our toes, the weather cleared just in time for our annual Moondance Catamaran sail!

We traded our desks for lake views and spent the evening catching up with some of the clients and partners we’re so grateful to work alongside.

Thanks to everyone who joined us for a fun evening on the water! We’re already looking forward to next year.

08/18/2026

No wizardry here. Just a new way to think about search. 🪄

When homeowners need an HVAC contractor, they may be asking AI, “Who installs AC near me?” or “What’s the best HVAC company in my area?”

So, is your business showing up in the answer?

Kevin Wilson recently broke down Answer Engine Optimization (AEO) and what it means for businesses as AI changes the way people search. For HVAC companies, one of the biggest opportunities is creating useful content that answers the questions homeowners are already asking.

The goal isn’t to pull a rabbit out of a hat. It’s to make it easier for search engines and AI tools to understand your expertise and recommend your business.

Check out our latest blog to learn more about AEO. Link in the comments.

08/05/2026

Behind every social post is a lot more than a quick idea.

Every week, we come together to brainstorm, plan, challenge ideas, and build content that helps our clients get seen, heard, and connected. From trending topics to long-term strategy, every conversation starts with one goal: creating content that delivers real value.

A little creativity. A lot of collaboration. That's how great content comes to life.
What does your content planning process look like?

Here's some behind the scenes with Northwinds for our plumbing and fall heating shoots.This project brought together so ...
07/10/2026

Here's some behind the scenes with Northwinds for our plumbing and fall heating shoots.

This project brought together so many pieces we love: great people, strong storytelling and a client we're helping tackle their #1 business goal, lead generation.

New installs. Service calls. Repeat customers. That's what keeps an HVAC business running, and it's exactly what this project was built to support.

We had such a fun time on set with the Northwinds team and we loved helping bring this story to life.

📍 TPX on the TownOne of the best parts of what we do is the opportunity to meet great people and help tell their stories...
07/06/2026

📍 TPX on the Town
One of the best parts of what we do is the opportunity to meet great people and help tell their stories wherever the work takes us.

This summer has kept Matt, our Director of Video Production, on the move. Most recently, he traveled to Omaha, Nebraska, for a video shoot with our client, Northwinds. Between client projects, time at the Rochester International Jazz Festival, and another shoot in Minnesota just around the corner, it's been a season filled with new experiences.

Matt's favorite stop in Omaha? Enjoying a classic Omaha steak after wrapping up a day of filming.

Every trip brings a new story, and we're grateful to be part of the journey.

07/02/2026

A new season brings new perspectives, and we're excited to welcome them.

This summer, Cadence and Aimei are joining the TPX team to learn more about agency life while contributing fresh ideas, supporting client work, and experiencing the creative process firsthand.

You'll be seeing a little more of them throughout the summer as they share behind-the-scenes moments and everything they're learning along the way.

We're excited to have them on the journey with us.

06/30/2026

Happy National Social Media Day! 🎉

Behind every post, campaign, and video is a team that loves finding new ways to tell our clients' stories.

Today, we took a break from creating content to ask everyone at TPX one simple question: What's your favorite social media platform?

The answers might surprise you!

06/24/2026

A little birdie may have let it slip...

If your marketing has been sitting on your to-do list, consider this your sign.

We're here when you're ready. Whether it's public relations, creative, digital, media, or video, we'll help you find the right mix to bring your ideas to life, find your X, and get your brand seen, heard, and connected.

We're just passing along the message.

Happy National Selfie Day from the TPX team! 📸 Today, we're celebrating the first day of summer and the people who make ...
06/21/2026

Happy National Selfie Day from the TPX team! 📸

Today, we're celebrating the first day of summer and the people who make coming to work every day so much fun. From brainstorming big ideas to supporting our clients and each other, we're grateful for this amazing team and all the energy, creativity, and collaboration they bring.

Here's to sunshine, summer adventures, and plenty more smiles ahead! ☀️

Address

100 South Clinton Avenue Suite 2710
Rochester, NY
14604

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15853401119

Website

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