All Star Directories

02/21/2022

We've been working remotely for almost 2 years now, but we haven't lost connection with each other. Our walk and talks and senior staff dinners have allowed us to spend time together in person and be reminded of our company culture.

02/11/2022

Please note: Due to the circumstances surrounding COVID-19, this position is 100% remote, however, we are only able to move forward with candidates residing in WA, OR, TX or IN when employment begins.

The Partner Marketing Manager at All Star directories is an important role, responsible for managing and growing relationships with strategic partners who drive traffic to our websites through a variety of digital channels. As part of your hands-on approach to relationship management, you will be responsible for data analysis and optimizations related to partner conversion rate, profitability, and quality. In addition to managing existing relationships, you will also contribute to building new partnerships through prospecting and outreach.

Experience and Skills

Responsibilities

Own day-to-day communication with partners, including monthly allocation, performance optimization, offer placement, compliance resolution, and more
Create, implement, and test campaigns for new and existing partners–this may include the implementation and testing of tracking pixels within Google Tag Manager or other tracking platforms
Analyze data and optimize campaigns to improve profit and quality
Prospect and onboard partners of various types of traffic sources
Limited contract negotiations
Present status and updates on channel and partner performance internally
Work closely with Sales to make sure all partner creative is submitted and approved, fix compliance violations, and work through budget opportunities
Additional cross-functional work with other departments on billing, product initiatives, and potential opportunities

Skills and Qualifications

Required

3+ years of account management experience
Experience with pixel implementation and creating tracking links
Ability to think strategically and plan for short/medium/long-term performance
Strong prioritization, interpersonal communication, and conflict resolution skills
Comfortable working on a small team in a fast-paced and flexible environment
Business development knowledge and/or experience
Experience with Excel and PowerBI

Preferred

Familiarity with Google Tag Manager or other applicable tracking platforms
Experience with HTML, CSS, and WordPress a plus
Experience at a lead generation and/or ecommerce company

Benefits:

We provide a full benefits package including:

Medical, Dental, and Vision
401(k) with company match
Commuter benefits (ORCA card or parking stipend)*
Generous PTO and Volunteer Time Off
Nine paid holidays

www.allstardirectories.com/about-us/diversity-and-inclusion-statement/

We value a diverse workplace and encourage people from all underrepresented groups to apply. We do not discriminate on the basis of race, gender, religion, color national origin, sexual orientation, age, marital status, veteran status, or disability status. All All Star Directories employees are collaborating to end systemic racism in the tech industry.

02/11/2022

Please note: Due to the circumstances surrounding COVID-19, this position is 100% remote, however, we are only able to move forward with candidates residing in Washington state when employment begins.

We are seeking a hands-on, technically skilled SEO Specialist to join our Organic Channel on the Marketing team. You will be responsible for owning and maintaining one or more content-driven websites targeting specific verticals in the education industry. The SEO Specialist will be tasked with growing our organic audience by producing and maintaining websites that rank highly on search engine results pages (SERPS), serves the needs of our audience, and drives business value. The SEO Specialist has a strong understanding of the technical aspects of content creation, a passion for building and executing upon content strategies, and an innate understanding on how to produce content that resonates with an online audience. This is a full-time role and a great opportunity for someone who wants to own the end-to-end production and performance of one or more lead generation websites.

This role is equal parts search engine optimization (SEO), content production, and conversion rate optimization (CRO). Success requires skills in website production, content creation, digital marketing, web analytics, and lead generation. The ideal candidate is as equally capable of editing and creating content as they are with producing it in a content management system (CMS). Comfort working autonomously and dealing with ambiguity are essential as you collaborate with multiple internal teams to position the Organic Channel for sustained growth.

Strong writing and editing skills are a must, so please provide writing samples in the form of a portfolio or links to blog post, articles, web pages or other examples that will demonstrate your writing abilities.

Work allocation will be roughly broken down as follows:

33% Search Engine Optimization
33% Content Production (Writing, Editing, Publishing)
33% Conversion Rate Optimization

As a SEO Specialist, You Will

Manage the day-to-day production and performance of one or more websites in our Organic Channel
Improve on-site architecture improvements to benefit SEO
Continuously optimize websites to rank highly in SERPs for strategic keyword topics
Conduct competitive analysis and develop tactics to outrank competitors
Conduct keyword research to ideate new content that extends our reach and engagement within your assigned vertical(s)
Identify and fill content gaps
Create and manage a content calendar anchored in growing website traffic through topic clustering and SEO best practices
Monitor web pages to ensure content is formatted correctly and provides an optimal user experience across all browsers and all devices
Author and edit articles and blog posts as needed
Team up with the Production team to produce and maintain websites in WordPress and ensure timely publication of content
Partner with the Content team to identify subject matter experts to write or contribute to articles and blog post
Coordinate with the Managing Editor to ensure that content is aligned with our content strategy and quality standards
Measure the success of our content, its growth and impact on demand generation
Optimize conversation rate through each stage of the conversion funnel
Establish specific KPIs and ensure necessary reporting is in place to measure and report on effectiveness and optimize results
Partner with the Product team to design and implement a/b testing
Work with the Design team to create excellent user experiences for the website and ensure that it is on brand and
Coordinate with the Social Media Manager to amplify high value content to our social media audience

Qualifications

Five years of experience in digital marketing producing web content in a continuous publishing environment
Five years of experience in Conversion Rate Optimization (CRO)
Five years of experience in analyzing and application of SEO best practices
Up-to-date knowledge of Google algorithm updates, ranking factors, and core web vitals
Experience producing websites that are designed to acquire customers and generate leads
Keen understanding of how web audiences respond and engage with content
Understanding of how content architecture informs website navigation
Understanding of how internal and external links impacts SEO
Ability to prioritize a backlog of projects that deliver the maximum ROI
Ability to document project requirements and manage timelines
Experience using keyword research tools (SEMrush, Ahrefs, etc.)
Working knowledge of HTML, CSS, Schema Markup, and Metadata
Experience with Google Search Console and Google Analytics
Analytical mindset and ability to measure, manage, analyze, and report on KPI's

01/06/2022

We’re committed to inclusive hiring practices and actively seeking diverse candidates for new SEO Specialists and Partner Marketing Manager Roles in Seattle, WA. Please help us spread the word or apply today!

Working at All Star Current Openings Find out what positions we have available. View Current Openings At All Star, we all bring our best every day, working hard and challenging ourselves to continuously improve. In appreciation for all you do, here’s how we give back.  Great Pay All Star offers...

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