08/05/2026
This is my TV commercial. It's running on streaming TV right now.
We made it in 2 days and started running it on Streaming TV on day 3. It might not be the best ad, the "talent" had very limited range, but it was engineered for response.
And it is now running and driving leads on day 4.
I've spent fifteen years making and buying TV ads. Back then you bought shows and networks, dayparts and spots, on broadcast and cable...and hoped. Then you relied on survey data to find out if it worked, and the answer was always some version of "we think so."
That world is gone. Streaming ads get bought like digital. Zip code, household income, age, interest. You can even upload a list of the exact people you want to reach. On TV. You drop a pixel on your site and watch exactly what it did. Entry pricing runs about fifty dollars a day.
So I'm running a streaming TV ad for a workshop about running streaming TV ads.
On August 13 I'm walking a room through how it works. One afternoon at our studio in Seattle.
Twenty seats were available. Ten are left.
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