Hemispheres Research & Strategy

06/27/2024

If you ever create word clouds or work with open-end data, our colleague Matt Collins just updated this program to help with all that. It's free to use and we'd love your feedback. https://hemispheres.shinyapps.io/InsightCloud/

12/18/2020

We have survived the 2020. Thanks to all our clients, friends, and families, in helping us through this most challenging and creative year.

To help others who are having a tougher time, we are donating a portion of our profits to SHARE / WHEEL (Seattle Housing and Resource Effort / Women’s Housing Equality and Enhancement League). www.sharewheel.org Since the ‘90s, they have worked to eradicate homelessness, educate the community, and empower homeless people.

As we look forward to 2021, Hemispheres wishes you and your family health, peace, and love.

Have a relaxing and wonderful holiday!

06/17/2020

Our friends at Echo Market Research asked Black Americans to share their thoughts and experiences. We hope you'll take the time to listen to these stories.

07/25/2019

I recently experienced a play about empathy called "The Fever" that reminded me of our research. https://www.hemispheresinsights.com/ideas/what-an-interactive-play-about-empathy-taught-me-about-qualitative-research/

05/01/2018

We will be hosting a panel discussion about virtual reality and its ability to create more compelling customer experiences at the MarketMix conference near Seattle on May 9th. Hopefully you can join us! https://www.hemispheresinsights.com/ideas/join-us-marketmix2018-panel-discussion-virtual-reality-marketing/

01/27/2018

Thumbs up 👍 to David’s presentation The Future Is Virtually Here at . Insights about virtual and augmented/mixed reality and how this technology will likely change marketing research practices. Bring it on!

01/16/2018

Hemispheres celebrated MLK Day with a neighborhood clean-up event. “Everybody can be great...because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.”
― Martin Luther King Jr.

10/04/2017

Our colleague Kale Lepak recently wrote about Hemispheres' experiences with online research communities:

Online communities have become mainstream in the research world, with many platforms available and more being developed all the time. According to a recent GRIT report on research trends, most client organizations and research agencies use them, and it’s easy to see why. Online communities enable yo...

09/25/2017

We're hiring! Apply now.

05/11/2017

https://www.hemispheresinsights.com/ideas/ux-research-book-review/

Bottlenecks: Aligning UX Design with User Psychology by David Evans details principles that lead to best practices in UX Research