06/16/2026
A campaign built to win attention 🏁🏆
We partnered with the Springfield Missouri Sports Commission to create a direct mail experience that stands out in a crowded, competitive space and gets into the hands of the right decision makers.
Here’s what we did
• Campaign Development
• Direct Mail Design
“Let’s Make This Official” brought the concept to life through a playful, sports inspired mailer featuring a custom bobblehead and collectible style trading cards showcasing Springfield’s athletic venues.
Designed to be interactive and memorable, the piece guided recipients to a digital catalog where they could explore facilities and imagine their events in Springfield.