09/04/2026
๐๐ก๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐๐ ๐จ๐ง ๐๐ฎ๐๐ฌ๐ญ๐๐๐ค?
If youโre an ๐๐ฎ๐ญ๐ก๐จ๐ซ, ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐ฅ๐๐๐๐๐ซ, ๐๐จ๐๐๐ก, ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ, ๐ฌ๐ฉ๐๐๐ค๐๐ซ, ๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐จ๐ฐ๐ง๐๐ซ with ideas worth sharing, you may have wondered whether Substack belongs in your marketing mix.
My answer?
๐๐๐ฒ๐๐. ๐๐ฎ๐ญ ๐๐จ๐งโ๐ญ ๐ฃ๐ฎ๐ฆ๐ฉ ๐จ๐ง ๐ญ๐ก๐ ๐๐๐ง๐๐ฐ๐๐ ๐จ๐ง ๐ฃ๐ฎ๐ฌ๐ญ ๐๐๐๐๐ฎ๐ฌ๐ ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐ ๐๐ฅ๐ฌ๐ ๐ข๐ฌ.
Hereโs what I do like about Substack.
It gives you a place to keep talking to your readers.
Your book is an important piece of your thought leadership. It captures your ideas, your experiences, your expertise, and your message in one place.
But a book is not the end of the conversation.
Sometimes itโs the beginning.
Substack gives you a place to continue sharing what you knowโwithout having to write another entire book every time you have something to say.
๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐ . . .
โจ Expand on an idea from your book.
โจ Share a story that didnโt make it into the final manuscript.
โจ Explore an idea youโre thinking about for your next book.
โจ Answer a question someone keeps asking you.
โจ Share a lesson you learned this week.
โจ Give your readers a behind-the-scenes look at your work.
โจ Simply say, โHereโs what Iโve been thinking about latelyโฆโ
And something else happens when you write consistently:
๐๐จ๐ฎ ๐ฅ๐๐๐ซ๐ง ๐ฐ๐ก๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐๐๐๐๐ซ๐ฌ ๐๐๐ซ๐ ๐๐๐จ๐ฎ๐ญ.
Maybe the post you thought was just a little side note gets the biggest response.
Maybe people start asking you questions about one particular topic.
Maybe you realize, โHmmmโฆthere might be a book in this.โ
Thatโs the beauty of continuing the conversation.
You donโt have to know exactly where every idea is going when you begin.
You just have to be willing to explore it.
Of course, Substack isn't for everyone. If the thought of adding another platform to your already-full life makes you want to hide under your desk, I get it. ๐
The goal isn't to be everywhere.
The goal is to be ๐ฌ๐จ๐ฆ๐๐ฐ๐ก๐๐ซ๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐๐ซ๐ ๐ญ๐ก๐ ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐ง ๐ก๐๐๐ซ ๐๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ.
So, should you be on Substack?
๐๐๐ฒ๐๐.
But if you have ideas worth sharing, it might be a pretty good place to start a conversation.
๐๐จ๐ฎ๐ซ ๐๐จ๐จ๐ค ๐ฆ๐๐ฒ ๐๐ฌ๐ญ๐๐๐ฅ๐ข๐ฌ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ฏ๐จ๐ข๐๐, ๐๐ฎ๐ญ ๐๐ฎ๐๐ฌ๐ญ๐๐๐ค ๐ ๐ข๐ฏ๐๐ฌ ๐ฒ๐จ๐ฎ ๐ ๐ฉ๐ฅ๐๐๐ ๐ญ๐จ ๐ค๐๐๐ฉ ๐ญ๐ก๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐๐ญ๐ข๐จ๐ง ๐ ๐จ๐ข๐ง๐ .
READ THE FULL BLOG HERE:
https://daviscreativepublishing.com/what-authors-and-thought-leaders-need-to-know/