Model B

Model B Delivering media and creative strategy that make KPI dreams come true. To learn more, visit our website or just reach out to us.

Model B is the next step in the evolution of the traditional digital agency - engineering growth for our clients through a novel, metrics-based process that holistically combines the complementary knowledge of experienced digital marketers, serial entrepreneurs, data engineers, and communication gurus. We represent a range of clients, from established enterprises seeking increased market influence to capitalized early-stage ventures seeking rapid revenue generation.

05/08/2026

🎙️ Your Brand is a Billboard

Why is Torani everywhere you look? Because they don't just sell syrup; they own the "billboard" of the cafe counter. ☕✨

In this clip from Beyond the Brief, Dean Veurink (VP of Marketing at Torani) breaks down the "Billboard Effect"—how having 35+ iconic bottles behind every barista creates a massive, passive marketing engine that turns a B2B product into a household name.

What’s brewing in this episode:
- The Billboard Effect: Turning physical product presence into brand recognition.
- Beyond the Latte: How Torani expanded from Italian syrups to record-breaking sauces and "Sweet Treat" culture.
- Hyper-Growth with Heart: Scaling to a billion-dollar brand while staying a woman-owned, family-run B Corp.
- Experiential Flavor: Why the "Torani Tree Truck" is the next big thing in IRL brand discovery.

From the streets of San Francisco in 1925 to the "Dirty Soda" trends of 2026, Dean shares the secrets behind a century of flavor.

📣 Listen to the full episode now! https://tr.ee/wgmyBm1C0q

AI fatigue is real. Here's how Madison Conway, CMO of The DDC Group, is cutting through it: ⬇️🚫 No buzzwords.✅ Plain lan...
05/05/2026

AI fatigue is real. Here's how Madison Conway, CMO of The DDC Group, is cutting through it: ⬇️
🚫 No buzzwords.
✅ Plain language.
🍩 Lead with the donut, not the back office.

In the latest Beyond the Brief Conversation, Madison unpacks what it takes to reposition a global legacy brand as an AI-first leader — without the hype, and with a lot of EQ. A sharp read for any marketer navigating transformation.

🔗 https://tr.ee/ejhsjgkU09

05/04/2026

Mastering Your Disasters: Lessons in Career Resilience 🚀
We often fear failure, but what if it’s the very thing that builds our professional muscles? In this episode of , Sherry Chapman, VP of Marketing at Fontera, shares a pivotal lesson from early in her career: "Be the masters of your disaster." 🌪️

Failure isn't the end; it's an opportunity to pivot, learn, and grow. As we progress in our careers, the pressure to avoid mistakes increases, yet the need to embrace them remains crucial for innovation and growth.

Watch the full episode to learn how to turn setbacks into stepping stones.

🔗 https://tr.ee/j30Jg20feL

"I never want to work for a technology company that doesn’t have 'super fans'." 🗣️That’s the bar Amy Frampton sets for h...
04/30/2026

"I never want to work for a technology company that doesn’t have 'super fans'." 🗣️

That’s the bar Amy Frampton sets for herself and her teams. As CMO of Nava Benefits, she’s not just marketing a brokerage; she’s marketing a solution to a broken healthcare system.

In our latest Beyond the Brief marketing conversation, Amy breaks down: ✅ How AI is saving their clients 40 hours of admin work a month. ✅ Why they are betting big on Answer Engine Optimization (AEO) in 2026. ✅ The power of a "two-in-a-box" partnership between Sales and Marketing.

Plus, we talk about why she traded the rainy PNW for the mountains of Park City (and mountain bike racing!).

🔎 https://tr.ee/jltL6EdAjQ

The future of marketing (and business) isn’t less human — it’s more.❤️👓 Read our Q1 Beyond the Brief recap for the sharp...
04/29/2026

The future of marketing (and business) isn’t less human — it’s more.❤️

👓 Read our Q1 Beyond the Brief recap for the sharpest lessons from 39 leaders on AI, authenticity, curiosity, and what really drives behavior.🧠

Dive in here: https://tr.ee/3aAYHnfIhW

04/28/2026

B2B marketing doesn’t have to be boring. 💼✨

🚨 In our latest episode of "Beyond the Brief", Sherry Chapman, VP of Marketing at Fortera, shares how a B2C mindset is a game-changer in the B2B world. At the end of the day, we’re all marketing to humans. Relatability, trust, and community aren't just for consumers—they're the foundation of every successful business partnership.

Ready to freshen up your strategy? 🚀

🎧 Listen now: https://tr.ee/j30Jg20feL

Bold name. Bolder results. has 1B+ views, a Forbes 30 Under 30 founder, and client metrics that look like data entry err...
04/24/2026

Bold name. Bolder results.

has 1B+ views, a Forbes 30 Under 30 founder, and client metrics that look like data entry errors.

They're in our Partner Collective. Here's why 👇

🔗 https://tr.ee/yUAWt8A6KM

AI isn’t just another tool in the stack; it’s a new operating system for marketing, leadership, and growth. 🚀In this Bey...
04/23/2026

AI isn’t just another tool in the stack; it’s a new operating system for marketing, leadership, and growth. 🚀

In this Beyond the Brief Conversation, read how Holly Zheng, Chairwoman of BlueFocus International and Vice Chair of Plus Company, unpacks:

- Why traditional agency models face an existential crisis in an AI-native era 🤖
- How she thinks about horizontal vs. vertical AI, and why industry depth and proprietary data matter so much 📊
- Her “Four Es” of leadership (Energy, Energize, Edge, Ex*****on) and why ex*****on is still the ultimate differentiator 🛠️​

If you’re leading a team, an agency, or an investment thesis in this next industrial revolution, Holly’s perspective on being truly AI native, not just AI enabled, is a must-read.

🔍 https://tr.ee/XGvsvDn4e3

04/22/2026

Are the best companies the ones that do things their own way? 🤨

In this snippet from the Beyond the Brief Marketing Podcast, Efrat Ravid, Value Accelerator Advisor at Goldman Sachs, discusses the challenge of balancing professional experience with the need for fresh, unique perspectives. Whether it’s Airbnb or Uber, the trailblazers often choose to reinvent the wheel. 🚗💨

Do you prefer shortcuts or the road less traveled? Let us know below! ⬇️💬

🔍Take a closer look: https://tr.ee/bVVZtQ8YQP

Clarity is a competitive edge. Not a vibe. Not a value. A superpower.Cole Moir, VP of Brand & Digital Marketing at TCL N...
04/20/2026

Clarity is a competitive edge. Not a vibe. Not a value. A superpower.

Cole Moir, VP of Brand & Digital Marketing at TCL North America, has spent 18+ years learning why the cleverest campaign in the room often loses to the clearest one on the shelf.

TCL just dropped its biggest launch of the year. Three new TVs. Available the same day they were announced. No pre-order window. No runway. Just category-defining product. 📺⚡

His take on AI, brand attribution, and what most marketers skip before they ever write a brief is worth your next 5 minutes. 🎯

👉 https://tr.ee/_rdASZ6mM9

From IPOs to hybrid work: Kari Hanson, CMO at Robin’s marketing playbook is all about clarity, accountability, and growt...
04/17/2026

From IPOs to hybrid work: Kari Hanson, CMO at Robin’s marketing playbook is all about clarity, accountability, and growth. 🚀

In the latest “Beyond the Brief” Conversation, she shares how Robin is helping companies navigate the messy middle of hybrid work by turning office chaos into flexibility, automation, and measurable ROI.

💡 From taking on category giants to sharpening Robin’s message, this convo is packed with smart marketing moves and real talk on what buyers want now. ✨

Give it a read! https://tr.ee/gCDdEre_oP

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