ABX Advertising Benchmark Index

Shortcuts

• Address
• Telephone
• Opening Hours
• Alerts
• Contact The Business
• Claim ownership or report listing

• 

  Want your business to be the top-listed Advertising & Marketing Company in White Plains?

Our Story

ABX is the first syndicated advertising evaluation service that measures every television, magazine, newspaper, Internet, radio and out-of-home ad in the U.S. For clients, ABX data identifies exactly which ads are most effective, and how their ads measure up. Client ads are compared to the competition in near-real-time, across 14 key performance metrics including awareness, messaging, reputation, relevance, likability, and calls to action – along with demographics, category and media consumption for those surveyed. How ABX Can Help ABX cost-effectively helps clients: • Optimize media spending by moving investment from low to high-performing creative • Reduce pre-testing expenditures – by 50% or more • Optimize Market Mix Models with creative performance data across all measured ad mediums • Engage a cycle of continuous learning to improve advertising effectiveness The ABX Team ABX senior management, under the leadership of industry-veteran JJ Klein, has been performing global research through the internet for over 15 years, completing over 8 million interviews in more than 30 countries. The team has more than 100 years of combined experience covering all aspects of research, sampling, operations, analysis and software development. The ABX Index is built on patent-pending visual methodology that ensures every respondent is presented with the same interviewing experience. This results in improved accuracy, higher interview satisfaction, and better compliance. It also produces results in 40% less time allowing the capture of more detailed data than other methods. Contact Us For: The new ABX Advisory blog that showcases highly effective ads across industries and media types; a sample ABX Report, white papers and more, contact: • Angela Jeffrey, Vice President Brand Manager, 214-926-9794 • Gary Getto, President, 610-453-4249