ABX Advertising Benchmark Index

ABX Advertising Benchmark Index ABX is a data science company focused on driving ROI through creative excellence in advertising and marketing.

ABX data science enables unmatched creative leverage with its one-of-a-kind massive omnichannel global creative insight system. For over 25 years, ABX has led the way in major ad effectiveness solutions. ABX has the largest global in-market advertising normative database (425,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-ti

me informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue. ABX is the developer of the award-winning Gender Equality Index™. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.

• Diane Light Waight, [email protected]
• Gary Getto, President, [email protected]
• Angela Jeffrey, Vice President Brand Manager, [email protected]

Address

333 Mamaroneck Avenue Suite 434
White Plains, NY
10605

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+13474438869

Website

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