ABX Advertising Benchmark Index

ABX Advertising Benchmark Index ABX is a data science company focused on driving ROI through creative excellence in advertising and marketing.

ABX data science enables unmatched creative leverage with its one-of-a-kind massive omnichannel global creative insight system. For over 25 years, ABX has led the way in major ad effectiveness solutions. ABX has the largest global in-market advertising normative database (425,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-ti

me informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue. ABX is the developer of the award-winning Gender Equality Index™. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.

• Diane Light Waight, [email protected]
• Gary Getto, President, [email protected]
• Angela Jeffrey, Vice President Brand Manager, [email protected]

ABX Advertising Benchmark Index has a continuous, real-time creative feedback solution you need to drive revenue and ROA...
10/07/2025

ABX Advertising Benchmark Index has a continuous, real-time creative feedback solution you need to drive revenue and ROAS.

ABX Sports Impact Index™ - What drives ROI in sports advertising? Join ABX at the ANA Masters of Marketing Conference in...
10/07/2025

ABX Sports Impact Index™ - What drives ROI in sports advertising? Join ABX at the ANA Masters of Marketing Conference in Orlando on Oct 23rd, during the Inclusive Marketing Session, as we unveil powerful data-driven insights to help you maximize returns on your sports advertising investments.
Contact us directly to learn more at https://bit.ly/ABX-Contact-Us. Association of National Advertisers (ANA) Light Waight Connect

I'm excited to announce that I will be a Reggie Awards 2025 Juror! Since 1983, the REGGIE Awards have been the premier ...
11/12/2024

I'm excited to announce that I will be a Reggie Awards 2025 Juror! Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. Entries are now being accepted. https://www.reggieawards.org/ Association of National Advertisers (ANA)

08/16/2024

Is Creative Wearout a Thing? We have the answers to the questions you’re being asked by clients and the quantitative insights to back it up that will be shared on September 11 with ABX Advertising Benchmark Index.

Register for FREE here and unlock the keys to timeless radio creative: https://www.rab.com/webcasts/register.cfm?eventid=939

When Things Hit the Fan, Great Ads can Clean up the Messhttps://bit.ly/3mExV2KFrom 2015 to 2020, gradual change in creat...
11/03/2021

When Things Hit the Fan, Great Ads can Clean up the Mess
https://bit.ly/3mExV2K
From 2015 to 2020, gradual change in creative and messaging played an enormous role in reversing the disaster. See how creative evolved!

Would you believe Radio can be just as effective as TV, but for a fraction of the price? See three pairs of creative as ...
09/13/2021

Would you believe Radio can be just as effective as TV, but for a fraction of the price? See three pairs of creative as TV and radio ads for -Fil-A and .Radio - More Bang for Your Buck? https://bit.ly/3nw5uoP -

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